Social Media and Entertainment
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Social Media and Entertainment
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Facebook social TV shift to test Twitter - Entertainment News, TV News, Media - Variety

Twitter has become a leading source for those wishing to partake in social TV, but Facebook is quickly closing the gap. Facebook announced a partnership with NBCUniversal which will include “plans for a broad cross-platform integration tied to the Olympics”. This is not the only partnership that Facebook has recently engaged in, they have also set up a collaboration with CNN which will include coverage of the presidential election.  Both of these partnerships will allow users to
access extra content that will be available only to Facebook throughout the duration of the events. Along with users being able to create comments with the chance for them to be shown on air.

 

Facebook making an entrance into the social-TV realm will benefit many that are not a part of the other social-TV source, twitter. Allowing users to access special content by utilizing the site will increase traffic flow. Since millions are already members to the site it will just give them a reason to use it during the events. This is a great partnership that will benefit both parties greatly.

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The Dark Knight Rises evades embargo to get good buzz

The Dark Knight Rises evades embargo to get good buzz | Social Media and Entertainment | Scoop.it

The Dark Knight Rises is one of the most anticipated movies to come out this year, with the release date fast approaching there are journalist screenings taking place. While the film has posted trailers across social media sites they have strict rules about how much is allowed to be share about the film for the journalists who have seen advanced screenings. Journalists have found a way around the strict rules by tweeting anonymously and keeping them short with little information other than how they received the film.

 

With all of the publicity surrounding the film keeping the actual film under wraps will help it to break box office records.  Any tweets that have come out about the film have been quickly picked up by enthusiastic fans creating even more buzz about the film. With all of the hype around the movie it is easy to understand why there is an intense amount of secrecy around it. Anything posted on social media can be spread quickly so by keeping the movie off of the sites it decreases the amount of leaks that will come out.

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10 entertainment brands that "get" social (single page view) - iMediaConnection.com

10 entertainment brands that "get" social (single page view) - iMediaConnection.com | Social Media and Entertainment | Scoop.it

The entertainment industry has been slow to adjust to the use of social media, but there are ten brands that have made the adjustment very well and have used it to their advantage. For movie companies their success is based off of what a given movie makes throughout the opening weekend, by being able to post trailers on such sites it boosts interest along with ticket sales. Television stations are also profiting from social media by utilizing their Facebook pages. By posting new eposides and content that can only be accessed on the site is increases traffic flow and interest.

 

The top 10 list features companies that have been able to capitalize on social media by creating campaigns that target their audience on a medium they are comfortable with. This top ten list features many examples which have been seen on social sites and shared between the users as well. The brands that have adjusted to social sites are seeing a good return whenever they debut something new, whether it is a movie or a television show.

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How ‘Hunger Games’ Built Up Must-See Fever

How ‘Hunger Games’ Built Up Must-See Fever | Social Media and Entertainment | Scoop.it

Movie marketing has made a dramatic transformation in the past decade, where before a company would post advertisements in newspapers and air numerous trailers before others movies and during television programs, today a big portion of time is spent online. Setting up social media sites and utilizing online tools is helping movies create a bigger buzz than previously expected, a prime example is The Hunger Games. The Hunger Games used all of the traditional marketing techniques but took a step further by using Facebook, Twitter, YouTube, Tumblr, and more for over a year. The use of these mediums created a must see appeal to the movie and turned out to be very beneficial.

 

While The Hunger Games used both traditional marketing techniques partnered with online and social media marketing techniques I am inclined to think that the online marketing techniques were more beneficial to the release. Using social media tools to promote wide releases allows for more buzz around the movie as well as letting people re-watch trailers and feel more connected with the movie.  More people spend time on social media sites than they do viewing things in a traditional way. I would not be surprised if social media marketing overtakes traditional forms of marketing in the future.

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Vampire Bill Skypes and Other Awkward Uses of Tech in Entertainment

Vampire Bill Skypes and Other Awkward Uses of Tech in Entertainment | Social Media and Entertainment | Scoop.it

Not all uses of social media in the entertainment industry can be seen as positive; there are times when television shows take it too far. Television programs want to be able to connect with their audience while using the same sites that they use, but are there times when it goes from a good representation into an awkward moment Geeksugar.com seems to think so. Just because a show can have their characters use Skype and Foursquare does not mean that they should.

 

I have watched programs before where they show characters using Skype and have wondered “why is this important?” much like what the authors of this article were thinking when True Blood had a vampire Skyping using an IPhone 4. Programs want to keep up-to-date with their audience and try to relate to them, but majority of the time it comes off as trying too hard. Just because a character can use the same social media tools as their audience does not mean it will come across as being any less cheesy.

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The 2012 Olympics Social Media Guide

The 2012 Olympics Social Media Guide | Social Media and Entertainment | Scoop.it

The Summer Olympics draws a very big crowd around the world, which many spend time glued to their televisions watching, this year the Olympics has been branded as the first ever "Socialympics”. If you are a brand looking to capitalize on the biggest event in the world you should reconsider, The International Olympic Committee has laid in place social media policies. These policies include “brands not being able to associate themselves with the Olympics” and “avoid marketing campaigns framed around the Olympics”.

 

With brands not being allowed to capitalize on the Olympics it leaves open many ways that the event is using their own social media tools to keep fans in the know; through a number of websites and social media sites there will be numerous ways for fans to keep up-to-date on all of the events. There will be more than 1,000 athletes posting on these websites before, during, and after their events and it will allow them to engage in real-time chats with fans. The “Socialympics” will be the first of its kind and will allow for the biggest interaction between fans and athletes through social media ever.

 

I think that the The Olympics being the sole users of social media and allowing athletes to communicate with those at home is a great step that is being taken by the committee. Using the sites that many engage in around the world should have a positive impact on the games and may attract more people than before by using these mediums. By not allowing brands to capitalize on the Olympics can keep many engaged in the games by not having all of them post and will allow the games to make a bigger impact than ever before.

 

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Engaging In Entertainment Social Networks

Engaging In Entertainment Social Networks | Social Media and Entertainment | Scoop.it

Those on social networks enjoy “checking in”, sharing what they are doing, who they are with, where they are, and any other information that they want to give out. GetGlue and Miso are two companies who are looking to profit from this craze by allowing users of sites such as Facebook to post what videos, T.V. shows, or music they are currently watching. Not only can users share what they are watching but they can receive rewards depending on what they “check in” to, or how many times they do.  

 

When someone “checks in” using GetGlue or Miso it is not just for the benefit of the poster, but the companies that are associated with the products benefit as well. When users display what they watching on their pages through these mediums it allows them to get more attention and attract a greater audience. It is not only the programming that receives attention but products can tie-in to events as well. Companies could offer anyone that “checks in” to a certain program, or if a users “checks in” so many times to a program the ability to receive some kind of reward. The possibilities are endless for companies looking to use these applications to gain more followers.

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THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry

THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry | Social Media and Entertainment | Scoop.it

A poll by market research firm Penn Schoen Berand for The Hollywood Reporter found that many are vieweing social networking sites as a new form of entertainment. The study found that the respondants spent eith hours a week visiting online social networking sites, more than they spent doing any other activity. The stuy also fund that while watching television 79% of them visited Facebook at the same time and posted about the show that they are viewing.

 

Social media users are not just using this sites during television vieweing but are also using them to assist with their movie expiernce. One third of those on those social networks has gone to see a movie based off of what others posted on those sites. The study covers many aspects of social media and how the creation of these sites has changed how we view, interact, and make decisions about our entertainment and provides a great deal of information that can change how the entertainment industry uses these sites.

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Facebook: From Social Media Site to Entertainment Portal

Facebook: From Social Media Site to Entertainment Portal | Social Media and Entertainment | Scoop.it

Facebook is one of the top social media sites in use. They have developed from a site where friends can connect with one another to a site that allows users to play games, make purchases, check in at locations, and more. Is there anything else that Facebook can offer in the form of entertainment?

 

Instead of renting movies Warner Bros. Entertainment, Inc. was the first to allow Facebook users to rent movies from the site. Many in Hollywood are very hesitant to embrace social media as a distribution platform. Instead of using social media as a full on distribution point it may be more beneficial to use the site for "media snacking" (short clips). Social media is always reinventing itself, it may not be too long before we can view more entertainment opportunities on our "home pages".

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Google Nexus Q is an Android-powered 'social' media player

Google Nexus Q is an Android-powered 'social' media player | Social Media and Entertainment | Scoop.it

Google has created the Nexus Q which has been billed as the first social streaming device of its kind. Nexus Q will stream music and entertainment from the cloud to your home, and to from your friends who have Android phones and tablets. The Nexus Q will allow users to create a social playlist that you can share with your friends. The device is in a spherical shape that has its own speakers or can be connected with your television or stereo.

 

You can use the Nexus Q in the Google app store and play what you download on any screen in your house. The cost of the Nexus Q is $299 and Google has created bookshelf speakers you can purchase for $399 that will give you better sound with your device. The Nexus Q is a great invention if one is looking for a way to get more out of their entertainment expierence. I think that there will be more versions of it and each one will be a little bit more improved.

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Social Magazine – Mystified By Social Media | America’s Got Talent Wants YouTube Submissions

Looking to burst into the entertainment industry but do not have the opportunity to audition because they are not coming to your town? Well the use of the popular video sharing site YouTube could be your solution. America’s Got Talent uses the site to find applicants for the show that otherwise would not be a part of the search. By posting a video on the America’s Got Talent YouTube channel your dream could become a reality.

 

Social media becoming a part of reality competitions was a natural step to be taken whenever all of these sites began to pop-up. Allowing people to submit videos through the sites allows for more submissions and those submitting can feel as though they have a better chance at coming out on top. Social media is a great partnership for these competitions and I feel it wont be too long before other shows catch on and begin to do the same.

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Linsanity: Social Media In Sports and Entertainment

Linsanity: Social Media In Sports and Entertainment | Social Media and Entertainment | Scoop.it

Jeremy Lin, a Chinese-American, came onto the basketball scene in 2012 and was instantly a success. People were posting about him all over the country and ESPN was no exception. From their website to radio shows Lin was becoming a common subject discussed. ESPN made a critical mistake when the headline “Chink in the armor” was used on the homepage of their website in conjunction with a photograph of Lin as a headline to an article. The headline was taken down almost immediately but the damage was done, social media had gotten a hold of it. ESPN suffered a fallout which included criticism around the world for its “stupid and racial charged headline” and even thought it was taken down quickly, it was not fast enough.

 

This story shows that in the age of computers and social media nothing is gone and forgotten. This story is an important read for anyone who is thinking of entering any portion of media because it shows that even if you take something down and retract it almost instantly all it takes is one person to see it or take a screenshot of it and your reputation can be harmed. This is an important lesson for all to learn, if you are not in the media you still need to be watchful of what is posted because it could come back to haunt you. Just because something is deleted does not mean it is gone.   

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Fans guide entertainment direction of sports: Second screen, social media key factors of evolution

Fans guide entertainment direction of sports: Second screen, social media key factors of evolution | Social Media and Entertainment | Scoop.it

At the Sports Entertainment Summit in early July the senior veep of digital media at Fox Sports Media Group unveiled a new way for fans to view their favorite sporting events, the second screen. The second screen refers to how media is transiting outside of the traditional realm of only being viewed on a television, but can now be seen on tablets, phones, and computers. The development of the second screen being used to view more events is allowing consumers to be able to re-watch plays and allow fans to interact through social media sites with their favorite teams and possibly win tickets or learn when they are going on sale.

 

What was unveiled at the Sports Entertainment Summit has the opportunity to change how fans view their favorite teams and events forever. Giving fans the chance to control how they watch their events and on what device they decide to use makes it more acceptable and allows fans to always be within reach of their event.

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The Entertainment Community Can Teach Us How To Use Social Media (Through Their Mistakes) | Business 2 Community

Celebrities are use to being in the spotlight and having every move they take tracked on a daily basis, should users of social media start to think the same way? John Murphy, the author of the article, seems to think so. Those in the entertainment industry make mistakes and are held accountable for every exchange that takes place because few things that happens to them stay private. In the ever-changing world of social media users need to realize that what they say, even if it is deleted afterwards, will be able to be viewed. Users need to watch what they say or else they could experience a backlash just as celebrities do with what they post.

 

This article makes me think of everything that has been posted on social media websites throughout my memberships; I know that I have made many mistakes and deleted posts many times. The older I have gotten the more cautious I have become in what I post, I now only post positive things and am very leery of posting anything negative on the sites due to a backlash or having it be discovered on day. I think that comparing the general public to celebrities in this realm is a very good comparison because you never know what your future holds and everything can come back to haunt in this technology driven world.  

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How the Entertainment Business Uses Social Media

How the Entertainment Business Uses Social Media | Social Media and Entertainment | Scoop.it

Social media can help the entertainment industry by allowing those who use it to increase their fan base. Television programs can use social media to post the latest information, spoilers, and past video clips to engage their audience and keep them interested. Fans can also use these sites to discuss the episodes, since many shows encourage blogging during the program. Television programs are not the only ones that can utilize these tools, all forms of entertainers can use these sites to share photographs or the latest music from an album. The use of these social media sites allows users to “feel like they are part of a community”.

 

This blog makes some very good points that are relevent in today's social media heavy world. Sites such as Twitter allow users to feel more connected to a given celebrity or television show by allowing them to communicate back and forth. Many celebrities engage their audience by tweeting with their fans and trying to answer some questions that they may have. Being able to discuss the latest information on a person or a show that a fan is actively engaged in can benefit both parties participating in the exchange.

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Social Media in Sports and Entertainment: Three Mega Trends in 2012

Social Media in Sports and Entertainment: Three Mega Trends in 2012 | Social Media and Entertainment | Scoop.it

Social media users are no stranger to seeing posts that include links, videos, and more but are there are three new trends to look for in 2012? According to the Huffington Post social media is changing the sports and entertainment industry in a big way. The three biggest trends to be on the watch for this year are social T.V., gamification, and location-based entertainment.

 

Social media gives users the opportunity interact in real-time while watching television programs, this has become known as social T.V. Users not only talk about the shows they are watching, but also discuss the advertisements that are shown throughout the show and post about what they are watching.  Gamification, the “seemingly arbitrary assignment of points to otherwise non-game activities”, is another trend for 2012. This trend focuses on encouraging people to participate in things that are usually considered boring, such as shopping or completing surveys, and giving them some kind of reward at the conclusion. The last big trend to big on the lookout for is location –based entertainment. Location-based entertainment allows people to “check in” on their social media site, or use a hashtag about an event to receive points that can be gathered together for an incentive.  

 

This article was written in late 2011 but was added to this site because the three mega trends are right on track. Location-based entertainment is very popular, many people “check-in” on a daily basis and some stores offer a discount if you show them that you “checked-in” to their shop. Many websites offer live blogging during a show so that users can talk about the program with others who are actively viewing. There are also sites that you can receive money for taking a survey or something “free”. This article was spot-on with what the big trends for the year and they do not seem to be slowing down.

 

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World Wrestling Entertainment Pins Social Media in New Partnership

World Wrestling Entertainment Pins Social Media in New Partnership | Social Media and Entertainment | Scoop.it

World Wrestling Entertainment (WWE) has partnered with Tout. Tout
is a social networking application that allows users to share short video status updates. Their partnership will allow WWE fans to partake in a new social media experience. The boss of the WWE, Vince McMahon, is looking to make the WWE a powerhouse in social media.

 

The 1,000 episode of WWE Monday Night Raw will air on USA network on July 23rd, during which viewers will have the ability to be seen and heard while using Trout. During the show real-time video updates will be shown on WWE.com, the television program and through other social media sites that the WWE utilizes. The WWE currently has more than 100 million followers on social media, one billion views on YouTube, and an average of 50 trending topics on Twitter. By partnering with Trout they are hoping to be able to integrate all of forms of their current social media sites to create more buzz.The WWE finding a way to utilize their social media connections, while also connecting the sites and television program together will allow fans to have a better experience. This move can set a very high bar that others will have to follow to keep up.

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Social Media Network for the Entertainment Industry Has Arrived

Connectshot is a social network for the Entertainment industry. The goal of the network is to allow actors, musicians, directors, and all other in the Entertainment industry a way to connect with one another for work opportunities and to make contacts. The site was founded by industry veterans that want to help up and coming acts get into the business. The site has a monthly cost of $4.95, which can be a small price to pay for breaking into one of the most difficult professions.

 

The use of Connectshot does not just help acts by connecting them, but can also shop a musicians music to record labels and can help set up distribution for DVD's and CD's. Connectshot also is looking for a cast and crew in their own movie projects. These conections and the site itself can play a very important role if one is wanting to get into this exclusive industry. This is an untapped market that can be very beneficial on both sites if it is executed correctly.

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Entertainment Marketing & Social Media: Creating a Digital Fan Experience | Business 2 Community

Entertainment Marketing & Social Media: Creating a Digital Fan Experience | Business 2 Community | Social Media and Entertainment | Scoop.it

Music stars have found a new way to connect with their fans using social media. Musical artists from Kenny Chesney to Usher are utilizing their social channels to connect with, and gain more, fans. These artists are using new ways to offer one of kind experiences for their fans.

 

From twitter to live internet concerts there are many different ways artists can connect with their fans. Kenny Chesney is using Twitter to decide whether or not he is going to grant an encore performance to his fans. The number of live tweets that are received throughout the show decides the number of encore songs. Usher is giving fans a chance to dance on stage as a hologram with him during a live show that will be broadcast on the internet. I think that this is just the beginning to how fans can connect with their audience during their shows, and many more ways will surface as other artists catch on. These are great from a fan perspective as well as an artists.

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How Traditional Entertainment Can Use Social Media

How Traditional Entertainment Can Use Social Media | Social Media and Entertainment | Scoop.it

There are many ways that the entertainment industry can use social media in distribution and audience acquisition. Companies can capitalize on social media in six unique ways: discovery, extension, shared experience, gratification, commerce, and fan feedback.

 

Integrating above-listed six objectives is just one important step in integrating the entertainment industry with social media. There have been a few companies that have tried link with social media sites but have not made a lasting impression. The use of these six tips could help one company to take that vital step.

 

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