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Social media: More scientists needed

Social media: More scientists needed | social media useful  tools | Scoop.it
In their Letter “Scientists need social media influencers” (1 September, p. [880][1]), M. Galetti and R. Costa-Pereira write that “communicating with the public through social media is time-consuming, and most scientists are not trained for it” and that “social media influencers…can help
nicoleta susanu's insight:

Celebrities have an undeniable power over the public, especially when it comes to social media. However, leveraging the online influence of a rock star, model, or actress to shift the public's interest in science is dangerous. What social media need is more scientists—not celebrity influencers.

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Presenters's curator insight, October 10, 2017 10:29 AM

M. Galetti y R. Costa-Pereira hacen una breve pero importante reflexión sobre el uso de las redes sociales. Inundadas por la influencia de gente famosa, podemos ser fácilmente engañados o conducidos por caminos que la ciencia ha desmentido hace tiempo. En el artículo se aportan varios ejemplos sobre esto y se hace especial hincapié en la importancia de la difusión y presencia por parte de los profesionales (aunque hace especial referencia a los científicos se puede aplicar a cualquier campo) en las redes sociales.

Pedro Ribeiro's curator insight, October 10, 2017 3:42 PM
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EntreCulturas's comment, October 14, 2017 12:37 PM
Una opinion muy interesante sobre la importancia de credibilidad en las redes sociales. La información que es compartida por celebridades, especialmente los que tienen muchos seguidores, en las redes sociales tiene un gran impacto especialmente por su capacidad de llamar la atención de muchos usuarios al instante. Recientemente en los Estados Unidos hay mas casos de noticias falsas y celebridades también han sido víctimas de estas noticias. Responsabilidad en las redes sociales es un tema importante, y mas cuando las celebridades manejan tanta influencia en estas plataformas. Debería de ver mas discuciones sobre este tema.
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How to Write the Perfect Welcome Email for New Subscribers

How to Write the Perfect Welcome Email for New Subscribers | social media useful  tools | Scoop.it
Wondering how to write a welcome email for new subscribers? We'll walk you through the most important welcome email best practices to WOW your subscribers.
Via Brian Yanish - MarketingHits.com
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The first thing you should do in your welcome email is thank your new subscriber for joining your email list.

Explain what kind of emails you’ll send them.

Explain what your business is all about and who you are! Introduce yourself, show off your personality and start building a connection.

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Twitter Marketing: The Complete Guide to Your Content Strategy

Twitter Marketing: The Complete Guide to Your Content Strategy | social media useful  tools | Scoop.it
Twitter marketing can be a powerhouse for your content strategy, helping with everything from idea creation to promotion. And this guide covers it all.
Via Brian Yanish - MarketingHits.com
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Tips:

  • Build Twitter lists for different segments of your target audience
  • Find out when your audience is online and time your tweets around that
  • Twitter is one of the easiest ways to spy on your competitors – use it
  • Share a variety of content on Twitter – not just text tweets
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Daniel Watson's curator insight, September 6, 2017 10:50 PM

 

Twitter is a powerful platform in the social media space, but is perhaps not used as effectively as it can be, by businesses who have embraced content marketing. If generating leads for your business via content marketing, is of importance to you, then utilising Twitter as part of your strategy is well worth considering. This article introduces eight steps you can take to incorporate Twitter into your content marketing strategy.

Holly Picano's curator insight, September 7, 2017 2:41 PM
Generate More Leads with Twitter.
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4 Tools to Help You Find the Best Blog Topics

4 Tools to Help You Find the Best Blog Topics | social media useful  tools | Scoop.it
Improve Your Blog Content With These 4 Tools Today I have some blog resources to help you improve your content curation. Here’s four links with tips and tricks to kick start your Monday. Finding th…

Via Stefano Principato
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locandina+ scheda iscr.pdf

locandina+ scheda iscr.pdf | social media useful  tools | Scoop.it
nicoleta susanu's insight:

I posti disponibili sono 35. Sarà data precedenza secondo l ’ ordine di iscrizione.

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5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates | social media useful  tools | Scoop.it
It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to.

And they have a lot of choices.

Via Brian Yanish - MarketingHits.com
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EL OBSERVATORIO DIGITAL's curator insight, November 28, 2016 12:51 PM
Desde este blog proporcionan algunos consejos para incrementar la presencia online de una web, como la estructura en F, los hipervínculos o los pop-ups.
El Monóculo's curator insight, November 28, 2016 4:00 PM
Desde este blog proporcionan algunos consejos para incrementar la presencia online de una web, como la estructura en F, los hipervínculos o los pop-ups.
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Give Your Content Marketing a Boost with 12 Tools

Give Your Content Marketing a Boost with 12 Tools | social media useful  tools | Scoop.it
This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content

Via janlgordon
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4 helpful tools around a specific area of your business.

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janlgordon's curator insight, November 16, 2016 8:58 PM

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

 

Build a larger audience and increase visibility with better content.

 

12 Tools to Build a Blog Online

 

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

 

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

 

Here's what caught my attention:

 

  • Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

 

  • Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

 

  • Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/yvy8306fz8s

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 17, 2016 10:51 AM
Thank you @Negotei Elena
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How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher : Social Media Examiner

How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher : Social Media Examiner | social media useful  tools | Scoop.it
Want to give existing content new life and greater visibility? Use LinkedIn Publisher to consistently provide useful content for your audience.
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11 Little-Known Facebook Marketing Features You Can Try Today

11 Little-Known Facebook Marketing Features You Can Try Today | social media useful  tools | Scoop.it
11 hidden Facebook marketing features that you can try today to make your Facebook Business page more engaging, unique, and downright successful. 
Via Brian Yanish - MarketingHits.com
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What Makes Content Compelling? An Analysis of 3 Top-Performing Articles #Infographic

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles #Infographic | social media useful  tools | Scoop.it
Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of guaranteed success even possible?

Via Brian Yanish - MarketingHits.com
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Perfecting the Social Profile: An Illustrated Guide

Perfecting the Social Profile: An Illustrated Guide | social media useful  tools | Scoop.it
Everybody's looking to spruce up their social profile and market themselves to the world. This infographic offers the clear and cut basics for perfecting your social profiles.
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The Role of Curation in B2B Content Marketing #Infographic

The Role of Curation in B2B Content Marketing #Infographic | social media useful  tools | Scoop.it

Content curation is a powerful tactic to increase reach and engagements on social media. Learn the why, where, when and how of implementing curation.


Via Stephen Walker, Brian Yanish - MarketingHits.com
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12 Secret Facebook Features Every Marketer Should Be Using #Infographic

12 Secret Facebook Features Every Marketer Should Be Using #Infographic | social media useful  tools | Scoop.it
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.

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Now I have a business page on Facebook, how can I delete my personal profile?

Now I have a business page on Facebook, how can I delete my personal profile? | social media useful  tools | Scoop.it
Jenny opened a Facebook account and has progressed from a personal profile to a business page. Now she’d like to delete her personal profile …
Via Brian Yanish - MarketingHits.com
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"it is against Facebook’s terms of service to set up a personal account using a business name, or to use a personal account for business. If you do this, Facebook can and often will delete your account. Since Facebook knows who you are, it may not be easy to create a new one."

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donhornsby's curator insight, September 28, 2017 1:08 PM
A nice overview of this question. 
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Newsletter da dove iniziare

Newsletter da dove iniziare | social media useful  tools | Scoop.it

Una guida per imparare a muovere i primi passi nel creare e gestire in modo efficace una newsletter, che si adatta sia ai brand sia ai professionisti.


Via Stefano Principato
nicoleta susanu's insight:

Esattamente come i social, è una fonte di traffico al tuo sito, ma diversamente dagli altri referral, non sarai soggetto a improvvise e continue modifiche, come ad esempio accade per Facebook il cui traffico è diventato a pagamento.

La newsletter è economica. Una volta che sarai entrato in possesso dell’indirizzo email dei tuoi iscritti non dovrai pagare nuovamente per mostrargli i tuoi contenuti, come invece accade altrove (ancora Facebook, tramite l’interfaccia pubblicitaria, ma anche Google AdWords).

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How to Get More Social Media Followers: 26 Strategies, Ideas & Tips

How to Get More Social Media Followers: 26 Strategies, Ideas & Tips | social media useful  tools | Scoop.it

It’s a common question – how do I get more followers for my business’ social media profiles?



More followers means more potential customers to market to, and that can mean more sales for your business. Unfortunately, it can be tough to grow your following. It’s even tougher to grow your following in a way that ensures you’re reaching real people who can become customers – not bots or uninterested follow-happy social media users who will never become customers.



 


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Facebook copies ANOTHER Snapchat feature with 'Messenger Day'

Facebook copies ANOTHER Snapchat feature with 'Messenger Day' | social media useful  tools | Scoop.it
Facebook is not yet done being a Snapchat copycat. The firm is rolling out a feature in Messenger called 'Messenger Day' that lets users decorate and share content that disappears in 24hrs.
Via Brian Yanish - MarketingHits.com
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What Is Influencer Marketing? Definitions, Examples, and Resources

What Is Influencer Marketing? Definitions, Examples, and Resources | social media useful  tools | Scoop.it
Learn how to get started with influencer marketing, see examples of brands doing it right, and explore additional resources.

Via Brian Yanish - MarketingHits.com
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Facebook Algorithm Change History

Facebook Algorithm Change History | social media useful  tools | Scoop.it
Facebook’s Newsfeed algorithm has changes all the time. We’ve outlined the most important changes here. [UPDATED NOVEMBER 2016]
nicoleta susanu's insight:

Facebook is changing again the algorithm. 

November 2016 Facebook Bans Fake News Sites from Using Ads

Following Google’s lead, Facebook announced that fake news sites will now be banned from using the platform’s Audience Network ads.

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20 Writing Mistakes Even Native Speakers Make #Infographic

20 Writing Mistakes Even Native Speakers Make #Infographic | social media useful  tools | Scoop.it
Is it true that English native speakers make even more grammar and writing mistakes than a lot of non-native speakers? Please let us know what you think.

Via Brian Yanish - MarketingHits.com
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Marc Kneepkens's curator insight, July 28, 2016 2:03 PM

I am amazed to see how #native speakers make these simple #grammar errors consistently.

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The Potential of Social Media for B2B in 2016 #Infographic

The Potential of Social Media for B2B in 2016 #Infographic | social media useful  tools | Scoop.it
“Social media's not going away - it's up to businesses to board the train or get left on the platform.

What other tool can build relationships between businesses with such ease and speed?

Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, May 17, 2016 11:17 AM

Useful perspective on B2B and social marketing.

Canevet Christophe's curator insight, May 17, 2016 1:39 PM
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Facebook Branded Content: What Marketers Need to Know

Facebook Branded Content: What Marketers Need to Know | social media useful  tools | Scoop.it
Looking for ways to partner with influencers on Facebook?Have you heard of branded content on Facebook?Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor.In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers.
Via Brian Yanish - MarketingHits.com
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Social Media Etiquette Guide

Social Media Etiquette Guide | social media useful  tools | Scoop.it
Trying to learn the social media etiquette that makes businesses grow? Well, check out this infographic to learn all the tricks!
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2015: The Year of Video Marketing #Infographic

2015: The Year of Video Marketing #Infographic | social media useful  tools | Scoop.it
2015 brought a large scale expansion to the already popular online video space: Everyone from content marketers, to internet users, and social networks have jumped on the video bandwagon. An infographic from business software solutions provider Orchestrate explores the impact of video this year, and the potential implications for next year.

Via Brian Yanish - MarketingHits.com
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MARGARITA's curator insight, December 27, 2015 12:37 PM

Story Idea: The First Mobile Phone With An Integrated Solar Panel.

Hello! My name is Jessica and I'm interested in working with you on a new story idea

that I think you and your fans would love. There is a new mobile phone making some

serious buzz in the solar and passion for children space. It’s called the Curve

Smartphone and it’s an exciting new original mobile phone that can easily replace most

conventional mobile phones on the market now.

Currently there are many individual solar chargers for phones already available to

consumers, but there are no integrated solar panels on existing phones. That is what

makes the Curve Smartphone one of a kind. Right now the creator of the Curve

Smartphone has a campaign on GoGetFunding and is raising money that will be used

for manufacturing. A percentage of the funds will be set up in a trust fund towards

families that are in need.

We’d also love to tell you more about the professional and talented team behind this

innovative mobile phone and share more information about the Curve Smartphone with

you! Please check out their campaign page here , and thanks so much for your time! I

hope to hear from you soon about working together on this unique story idea.

http://gogetfunding.com/mobile-phone-one-of-a-kind/

Media Contacts:

Jessica Lee

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Websites That Pay Writers 2015: These 79 Sites Offer $50 and Up

Websites That Pay Writers 2015: These 79 Sites Offer $50 and Up | social media useful  tools | Scoop.it
Looking for websites that pay writers? And we don't mean $5, either. Here's our updated annual list of better-paying blogs and websites.

Via Brian Yanish - MarketingHits.com
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