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Storytelling Through Data: A New Inbound Marketing & SEO Report Structure

Storytelling Through Data: A New Inbound Marketing & SEO Report Structure | Social Media and Data Analytics | Scoop.it
No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long term relationship.
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Social Media and Data Analytics | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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How We Use Social Media, Illustrated | Mashable - YouTube

In honor of the 5th annual Social Media Day, Mashable commissioned a study of how we use social media. Here are our findings, conveniently illustrated for yo... (Happy Social Media Day from all of us at @mashable!
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Top 10 social media analytics tools: The VentureBeat index

Top 10 social media analytics tools: The VentureBeat index | Social Media and Data Analytics | Scoop.it
Consumers and businesses alike have something to learn from just about all of your social media interactions. Here's our initial list of the top tools for measuring your social impact online.
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Talent Analytics: A Crystal Ball For Your Workforce?

Talent Analytics: A Crystal Ball For Your Workforce? | Social Media and Data Analytics | Scoop.it

We’ve been listening to the buzz around Big Data and Talent Analytics for a couple of years now. It was nearly a year to the day that I wrote about why Big Data is HR’s new BFF. It has a lot of potential, Cloud-sized trove of information that, with the right algorithms and filters – can be turned into actionable insight.

 

The existence of these new streams of verifiable information about potential hires adds a hefty dose of science to one facet of business that, surprisingly, has often felt like more like an art. Sure, the resume looks great and the interview was a standout. “Star player” one recruiter claims, “I can feel it in my gut.”


Via The Learning Factor
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The Learning Factor's curator insight, June 30, 2014 5:45 PM

Could Big Data be a crystal ball into the talents of your workforce?