Significance of Outbound links in SEO | Social Media and Brand Building - Donts |

A lot has been discussed about back-links and their importance in determining the rank of a webpage from the SEO perspective. Indeed, back-links can add substantial value to your website. HOWEVER, not all back-links add value. In fact, poor backlinks can kill your Google reputation. It is necessary to check your back-links from time to time to see exactly who or which sites link to you. If there are broken links or poor quality sites linking to your site, you have to take steps to remove those links.