Social Media Analytics
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Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics | Social Media Analytics | Scoop.it
Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :)
But a lot of progress in life comes from doing the everyday small things better.
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Social Media Analytics and ROI Tracking | Social Media Today

Social Media Analytics and ROI Tracking | Social Media Today | Social Media Analytics | Scoop.it
To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. al., might be hindering your ability to make some important strategic decisions?
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IBM Unveils Cloud-based Social Media Analytics Solution -- TDWI ...

IBM Unveils Cloud-based Social Media Analytics Solution -- TDWI ... | Social Media Analytics | Scoop.it
Cloud solution gives marketers deeper insights into consumer sentiments in social media.
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