Social Media Analysis
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Rescooped by Daniel McKean from Online Marketing Resources!

Social Media ROI - Not Hard To Prove #infographic

Social Media ROI - Not Hard To Prove #infographic | Social Media Analysis |

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.


First we need to set our objectives.


What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention


- Email signups

- Cost reductions

Via Jeff Domansky, Pedro Da Silva
Daniel McKean's insight:

Mid to Small Companies Still Struggle With Social Media


First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.


Several things to keep in mind to realize ROI.


Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.



• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?


And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!


Establish benchmarks, create metrics, track progress and merchandize appropriately.



• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?


Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Jeff Domansky's curator insight, June 16, 2014 1:20 AM

Sean Clark shows how it's easy to determine ROI on social media.

Jeff Domansky's curator insight, June 16, 2014 1:26 AM

Sean Clark shows how to measure your social media ROI easily.

Martin (Marty) Smith's comment, August 14, 2014 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
Rescooped by Daniel McKean from Public Relations & Social Marketing Insight!

17 Things Marketers Should Delete From Their Facebook Strategy NOW

17 Things Marketers Should Delete From Their Facebook Strategy NOW | Social Media Analysis |

Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. At this point, it's almost insane to think that your own prospects and customers aren't on Facebook, which is why many businesses are realizing they need to create an engaging and valuable Facebook presence for their fans that also serves as a viable channel for generating traffic and leads for their business.


But for every business that understands it needs a Facebook strategy, there are just as many businesses that are executing their strategy incorrectly. To make sure you're not falling into bad Facebook marketing practices, below is our definitive list of things businesses should delete from their Facebook strategy...immediately....

Via Jeff Domansky
Jeff Domansky's curator insight, August 4, 2013 5:45 PM

Superb advice for better Facebook business pages. Recommended reading for social strategists.

Rescooped by Daniel McKean from Social Media Monitoring Tools And Solutions!

Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Social Media Analysis |

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Via Antonino Militello
Edward Phiri's comment, August 28, 2013 7:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 7:36 AM
Si que lo es y ademas muy funcional.
Rescooped by Daniel McKean from digitalNow!

ROI vs. Engagement: Quantifying Social Media

ROI vs. Engagement: Quantifying Social Media | Social Media Analysis |
Social Media marketers get absolutely obsessed with engagement figures, whether it’s the retweet count on Twitter or the number of +1’s your brand gets. However, likes and other engagement metrics are only half of the story.

Via Don Dea
Don Dea's curator insight, March 1, 2013 12:22 AM
  1. Engagement is important, but it is not everything – not understanding the return you are getting for different types of posts and the effect they have on your ultimate marketing goals means that you are only getting half of the picture
  2. Measurement is key – knowing which posts or campaigns drive certain actions on your site is imperative for judging your marketing mix and content strategy.
  3. You can quantify return on investment from social media – it’s not necessarily easy right now, but you can measure ROI from social – you just have to come up with creative solutions to allow you to track the process.  Tagging URL’s is one way for ecommerce or online goal driven businesses to succeed in a multi-platform environment
  4. Help is available – this process is currently painful – your community managers will most likely cringe the moment you tell them to place unique URL’s on each post across all platforms.  However there are numerous tools to help you such as the Google URL builder for the creation, and Google Analytics, Unmetric, Sprout Social & Simply Measured for the ROI tracking.
  5. You need to be doing this – if you’re investing in social there’s simply no excuse to not be doing everything you can to track the ROI from your activity.