Social Media, Advertising & Internet Marketing Resource
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Social Media, Advertising & Internet Marketing Resource
A great selection of articles all about advetising and social media and internet marketing
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POKÉMON GO INSIDE OUT - GoPromotional Blog

POKÉMON GO INSIDE OUT - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
So what’s the trend this week I hear you ask? Well you can just Go ‘PokémonGO’, this beloved childhood game from the 90’s has made a return and it’s not just children that are loving it, its adults too. People well into their 20’s and above are besotted with this new App; developed based on …
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Ignore the Noise and FOCUS! - GoPromotional Blog

Ignore the Noise and FOCUS! - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Are you the one that is either procrastinating or multitasking, well stop both! What you need to do is FOCUS (easier said than done, right!) change your set of mind to change your life. Focus on quality, focus on your creativity, and most of all focus on productivity. It’s not something that can be done …
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5 Top Trends in Social Media [2016]

5 Top Trends in Social Media [2016] | Social Media, Advertising & Internet Marketing Resource | Scoop.it
DID YOU KNOW: AROUND 84% OF COMMUNICATION WILL BE VISUAL BY 2018? DID YOU KNOW: 95% OF B2B BUYERS PREFER SHORT, BITE-SIZED CONTENT DID YOU KNOW: POSTS THAT INCLUDE IMAGES PRODUCE 650 PERCENT HIGHER E…
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How To Measure The Real Success Of Your Social Media Strategy

How To Measure The Real Success Of Your Social Media Strategy | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Social Media can be a fluffy area when proving worth to business. This guide shows you how to measure the real, pound-value ROI of Social Media strategies.
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Five tips to improve the reach and impact of your social content

Five tips to improve the reach and impact of your social content | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will
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Google Sets Penalty Sights on Bloggers Next - GoPromotional Blog

Google Sets Penalty Sights on Bloggers Next - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Over the past few years, Google has gone to great lengths to penalise websites that were using tactics that could be considered questionable ethics in an effort to achieve higher Google search engine page rankings. The well-known updates called Panda and Penguin eliminated or penalised websites that either had poor content or low quality links. …
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What are your thought on the new Facebook emoji's?

What are your thought on the new Facebook emoji's? | Social Media, Advertising & Internet Marketing Resource | Scoop.it
This week Facebook launched “reactions” in the form of emojis. Five new emoji reactions have joined the familiar thumbs up “like” button. Now, by holding down the mouse click on the like button, the new emojis will pop up and users can choose to click love, haha, wow, sad, or angry. We previously talked about …
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Top 8 Must Have Tools Every Business Traveller Needs to Stay Mobile - GoPromotional Blog

Top 8 Must Have Tools Every Business Traveller Needs to Stay Mobile - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
When you are travelling for business and need to remain connected, there are a few tools that you can keep on hand to ensure that your mobile productivity remains intact. Here are the tools you can take with you to stay online wherever you may be. Wireless Keyboard: This can help when you need to …
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5 New Year Marketing Trends for 2016 - GoPromotional Blog

5 New Year Marketing Trends for 2016 - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
It’s a New Year, and with it comes all of the predictions for new trends. For 2016, the marketing trends on the horizon are exciting, to say the least. We have new innovation and a lot of changes and development in our future. Here are 5 big ones for this year:   Oculus Rift: Virtual …
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"Star Wars is the next most popular search term and is still rising..."

"Star Wars is the next most popular search term and is still rising..." | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Each year, as a marketing company, we like to look back in the year in terms of popular online search trends. Google compiles the search trends for the year into a video that is always quite nostalgic. We explore the UK search trends next to global search trends and see that they are very similar. …
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What to do if Facebook Takes Down Your Business Page - GoPromotional Blog

What to do if Facebook Takes Down Your Business Page - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Is Facebook an important part of your marketing campaign? Do you value your Facebook business page? For most companies, Facebook is a great way to connect with, communicate with and market to your audience. What if, after all your hard work developing a following on the social platform for years the page just disappeared? Today, …
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Social media Examiner's Founder and CEO, Michael Stelzer explains what steps he took to try to recover their Facebook page after it vanished into thin air one Sunday afternoon.

Social Media Examiner’s Founder and CEO, Michael Stelzner explains what steps he took to try to recover their Facebook page after it vanished into thin air one Sunday afternoon in November. - See more at: http://www.gopromotional.co.uk/blog/what-to-do-if-facebook-takes-down-your-business-page/#sthash.bgZC5vmC.dpuf
Social Media Examiner’s Founder and CEO, Michael Stelzner explains what steps he took to try to recover their Facebook page after it vanished into thin air one Sunday afternoon in November. - See more at: http://www.gopromotional.co.uk/blog/what-to-do-if-facebook-takes-down-your-business-page/#sthash.bgZC5vmC.dpuf
Social Media Examiner’s Founder and CEO, Michael Stelzner explains what steps he took to try to recover their Facebook page after it vanished into thin air one Sunday afternoon in November - See more at: http://www.gopromotional.co.uk/blog/what-to-do-if-facebook-takes-down-your-business-page/#sthash.bgZC5vmC.dpuf
Social Media Examiner’s Founder and CEO, Michael Stelzner explains what steps he took to try to recover their Facebook page after it vanished into thin air one Sunday afternoon in November - See more at: http://www.gopromotional.co.uk/blog/what-to-do-if-facebook-takes-down-your-business-page/#sthash.bgZC5vmC.dpuf
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Fake Reviews Making Headlines - GoPromotional Blog

Fake Reviews Making Headlines - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
When are people going to learn that when you waste time trying to get around the established system that you end up worse off in the long run? Amazon just filed suit against hundreds of individuals who were trying to profit from writing fake reviews. These individuals or companies were dangling the idea of positive …
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Facebook to Launch Reactions Instead of the ‘Dislike’ Button - GoPromotional Blog

Facebook to Launch Reactions Instead of the ‘Dislike’ Button - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Thank goodness Facebook is not really going to develop a ‘dislike’ button. Anyone on Facebook for personal or business already knows how volatile relations can become. We have all seen and heard about friendships, marriages, and relationships ending because of the social network. Adding a negative “thumbs down” option would only fuel the fire and is too vague and, well negative to sustain lasting friendships and relations on Facebook.
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Emotional Ads Get All The Attention!!! - GoPromotional Blog

Emotional Ads Get All The Attention!!! - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
  Skipping, blocking, avoiding and ignoring ads, we are all guilty of it and all the brand marketers know this which is why brands are cranking up the quality of their ads, to trying and get people to watch them. Ad Age, Game Global Brand Officer Marc Pritchard stated that “they are turning down the …
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Why Are People Sharing Content on Social Media without Reading It?

Why Are People Sharing Content on Social Media without Reading It? | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Recent studies have uncovered a disturbing trend. A very large percentage of social media users are sharing stories without actually reading them, let alone doing any sort of fact-finding as to the validity of the article. Because of this, satirical sites and unscrupulous companies just trying to get views for ad revenue are benefitting. The Science Post, a satirical news site published a story filled with “lorem ipsum” text with the headline, “Study: 70% of Facebook users only read the headline of science stories before commenting.” Then, as if to validate the sarcasm and satire, 46,000 people went on to share the post.

Whether the phenomenon is a result of users trusting their “friends” to have fact checked it or not, this trend is on the rise. The Science Post experiment isn’t the only evidence of this problem. Computer scientists from Columbia University and the French National Institute have Conducted a study titled “Social Clicks: What and Who Gets Read on Twitter?” The study concluded that 59 per cent of links shared on social media have never even been clicked on by the person who shared it. This was after analysing 10 million clicks for a random selection of news stories on Twitter originally posted by news organisations. The Chicago Tribune surmises that this means that the thoughtless retweets from internet users are actually what is shaping our shared political and cultural agendas. The study’s co-author, Arnaud Legout explains, “People are more willing to share an article than read it. This is typical of modern information consumption, People form an opinion based on a summary, or a summary of summaries, without making the effort to go deeper”. Clickbait is now becoming sharebait. Viral stories may not even be read and ideas can be passed along that have no factual backing whatsoever. Instead of creating satire, lets create real news that people want to read. And instead of sharing things, read them and learn about it before passing it on to your friends, family, and social networks. - See more at: http://www.gopromotional.co.uk/blog/why-are-people-sharing-content-on-social-media-without-reading-it/#sthash.iGqkc0kK.dpuf
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Will Websites be Replaced by Mobile Apps?

Will Websites be Replaced by Mobile Apps? | Social Media, Advertising & Internet Marketing Resource | Scoop.it
We are lucky to live in a time of such advancing technology. Technological innovation is happening faster than we ever imagines. So many of us who use computers every day and smartphones as an important aspect of our lives grew up without anything even remotely close to what we have now. Sometimes it is hard to predict the future when it comes to technology; but one thing that is a sure bet is that it will change and innovate, and in 5 years, 10 years, and 20 years time, we will be doing things technologically that we likely can’t even imagine happening right now. If you thought that the change from print to digital media was drastic, what about the latest predictions that mobile applications will soon overtake websites as the primary mode of receiving information and contacting companies?

That is just the prediction that Facebook’s director of product design, Jon Lax threw out there last month at the Semi Permanent event in Sydney. He spoke with Mashable about this dynamic change and the title of their article might sound like impending doom for companies who have just spent tens of thousands of dollars on a website in the last few years: “. . . Why websites may be a dying business”.

Not to worry, this isn’t likely going to happen overnight and for companies that can make websites work for their business model, they likely will never completely fade away at this point. However; the areas where mobile apps might take over are emerging. Mobile app design versatility is edging out websites in many areas when it comes to communication with customers and target audiences. Lax explains, “After the dominance of URLs, we’re entering the platform era where more diversity online is not necessarily better.”

You probably have recognised and might even already have developed a mobile platform that provides services beyond the capabilities of current website abilities and functions. You can click the link to read the Q and A session between Mashable and Lax. Once you do, you are likely to have a better understanding of how we could be moving into an era of mobile proliferation and more customised experiences and interactions between customers and companies through smartphone and other mobile devices.

Will you start thinking about developing a mobile application or platform if you don’t already have one in progress? If you do, the point that stands out most here is that you have to make it useful and memorable enough to make it onto a user’s smartphone or mobile device and then get into that coveted spot of one of the 7 to 10 applications that are regularly used by the average person. - See more at: http://www.gopromotional.co.uk/blog/will-websites-be-replaced-by-mobile-apps/#sthash.FB3H2dqh.dpuf
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Top 10 Cloud Job Positions - GoPromotional Blog

Top 10 Cloud Job Positions - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Cloud computing always seemed like a futuristic term when it first started being thrown around years ago. Well, if that is the case, then the future is now because cloud jobs are in high demand. InformationWeek has evaluated the job landscape for cloud jobs and came up with this list. If you are looking for …
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Tips for Putting Ecommerce Customers at Ease & Building Trust - GoPromotional Blog

Tips for Putting Ecommerce Customers at Ease & Building Trust - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Building trust is one of the most important aspects for ecommerce sites. This is especially the case if your brand is not well-known and puts just one more challenge in front of smaller companies. PayPal helps show website owners and marketers how to build that ever-important trust factor with trust seals, security seals, and a …
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Google Penguin 4.0 is Coming! - GoPromotional Blog

Google Penguin 4.0 is Coming! - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
If you are a website owner or digital marketer, you are likely very familiar with Google’s Penguin update. The Penguin update was institute to penalise websites that have taken short cuts to obtain backlinks and is considered “spamming Google’s search results”. Companies soon learned that if they have links from poor quality sites, they could …
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Google Removes Right Side Ads: What this Means for Marketers and Websites - GoPromotional Blog

Google Removes Right Side Ads: What this Means for Marketers and Websites - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Over this past weekend, Google made a major change in the search engine results pages or SERPS. They are no longer serving up the ads on the right side of the page. Statistically, studies have shown that many users ignore those because they know they are ads anyhow. The difference now is that Google will …
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Tips for Attention Grabbing Press Releases - GoPromotional Blog

Tips for Attention Grabbing Press Releases - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
Press releases are an excellent way to get attention and press for your business. Companies that regularly write press releases can elevate their exposure and increase sales and a positive reputation. Your press releases should be easy to read and understand for the media and interest both the media and your target audience. Here are …
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The Consumer Electronics Show (CES) kicks off this week in Las Vegas.

The Consumer Electronics Show (CES) kicks off this week in Las Vegas. | Social Media, Advertising & Internet Marketing Resource | Scoop.it
The Consumer Electronics Show (CES) kicks off this week in Las Vegas. Each year, this show rings in the New Year with all of the innovations in electronics, gadgets, and gizmos that we should expect to see in the coming year and future. It is where many companies launch their new innovations and new technology …
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2015 Retail Recap Initial Holiday Sales - GoPromotional Blog

2015 Retail Recap Initial Holiday Sales - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
As reports come in for the beginnings of the holiday season’s retail sales, we examine what early sales mean for the last minute push for Christmas shopping. Even though the infamous. Black Friday shopping day stems from the U.S. Thanksgiving holiday, the related sales have migrated overseas to the UK and other countries. Many international …
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Twitter as Brand Marketing Tool | Social Media Today

Twitter as Brand Marketing Tool | Social Media Today | Social Media, Advertising & Internet Marketing Resource | Scoop.it

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey....


Via Jeff Domansky, Jose H. Flores
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Jeff Domansky's curator insight, April 2, 2014 5:38 PM

Recent Twitter research may help you focus your business tweeting.

Beatriz Recio's curator insight, April 2, 2014 7:30 PM

¿Es Twitter efectivo como herramienta de branding para las marcas?

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Help Increasing Online Conversions: 6 Checkout Tips from PayPal - GoPromotional Blog

Help Increasing Online Conversions: 6 Checkout Tips from PayPal - GoPromotional Blog | Social Media, Advertising & Internet Marketing Resource | Scoop.it
PayPal recently published some online checkout tips and guidelines to help reduce abandoned carts and increase conversions. With the busy 4th quarter coming up, it’s time to make sure that your website is in tip top shape so that you can get the most out of the busiest shopping season of the year. Each year …
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