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Blogging for Profit with the Blog Development LifeCycle - RightMix Technologies

Blogging for Profit with the Blog Development LifeCycle - RightMix Technologies | Social Media 2.0 | Scoop.it
BPM isn’t just about automation – it’s about transforming and improving the way that your organization operates. ~ Anonymous
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6 ways PR is like grilling out | Articles | Home

6 ways PR is like grilling out | Articles | Home | Social Media 2.0 | Scoop.it
The key steps for being a successful grill master aren’t all that different from what it takes to cooking up a great PR campaign.
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Integrating Digital Marketing & PR – Breaking Down Silos Through Content

Integrating Digital Marketing & PR – Breaking Down Silos Through Content | Social Media 2.0 | Scoop.it

For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations. Since we’ve been working in the digital marketing and PR space at TopRank Marketing for well over 10 years, it was interesting to see the diverse feedback from companies of various sizes and industries.

 

But several themes revealed themselves that I think our readers will relate to. Thanks to feedback from Digital and Integrated Marketing Communications professionals like Corinne Kovalsky of Ratheon, Susan Beatty of Bremer Financial Corporation, Frank Strong of LexisNexis, Lesly Cardec from Randstad US, Sarah Skerik from PRNewswire and Pam Didner of Intel, it became clear that one of the key questions organizations are facing is the need to break down silos between marketing and PR....


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CHEN SUN's curator insight, August 11, 2013 9:36 PM

This articl illustrartes the integration of digital marketing and PR approaches and ephasis on the importance of contents.

The author offered several basic things for this. First of all, PR and communications can generate contents by many ways like press release, blog posts and so on. It is also importan for contents to exist in digital marketing to create demand.

Secondly, align goals of PR and digital marketing. It's pretty much the same from what we learned in week 3 lecture that we got a lot participants in IMC process like marketer, advertising agencies and so on. For this article they are PR and digital marketing agencies so it is the same rule that you need to work together on your goals whether it is increase sales or exposure or brand awareness.

Thirdly, marketing and PR can help each other and they have common grounds. These common grounds are massageing and storytelling, content planning, content placement and so on.

Lastely, all the goals aligning and common grounds are helping as framework for the business to build a case. Once all these components intergrated together successfully, the business can achieve its goals.

Zongwu Chen's comment, August 21, 2013 5:21 AM
I agree with Lee Odden, Digital marketing is very useful nowadays; it closes the distance of communication between customers and us through email, cellular phones, social networks etc. these advantages help us attention to the customer, address customer references in the past, make every customer feels welcome. And we can measure the quantitative business or service results by exactly who and when they give us feedback. it is a valuable addition to our business and helps us achieve more for less.
Linda Huynh's comment, August 22, 2013 3:28 PM
If you think about the world and what the world is surrounded by, in this technological generation, you will come to realise that digital marketing is really realistic and really useful in today's society. This article provides an understanding between digital marketing and PR, closing the gap when it comes to communication, attending to customers needs in faster response, plus looking for reference from the past when needed. The relationship between PR and digital marketing can offer something beautiful, achieving goals, increasing sales, extra exposure and so on. Having both common grounds when it comes to content planning, storytelling con,tent placement and so old, they both can strive together and achieve goals sooner.
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31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen

31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen | Social Media 2.0 | Scoop.it

No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. The challenge is leveraging the power of social media to achieve your organization’s key objectives in a measurable way.

 

“Whether you work for a big business or small one, one thing is clear from this research. Social media marketing is here to stay.” – Mike Stelzner, Founder and CEO of Social Media Examiner

 

Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of a cross section of businesses using social media as part of their marketing mix, highlights nine benefits of social media marketing....


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Jeff Domansky's curator insight, May 23, 2013 2:14 PM

A really practical, valuable set of nine tips for stronger social media marketing.

Alison D. Gilbert's curator insight, May 23, 2013 3:58 PM

Benefits of social media marketing in case anyone had doubts at this point in time.

Ali Anani's curator insight, May 24, 2013 12:18 AM

Lovely reading

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Trend by Digital Marketing Champs

Trend by Digital Marketing Champs | Social Media 2.0 | Scoop.it
Trend by Digital Marketing Champs, by Globality Consulting: updated automatically with a curated selection of articles, blog posts, videos and photos. (Trend by Digital Marketing Champs is out!
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Coca-Cola Small World Machines - Bringing India & Pakistan Together

http://www.coca-colacompany.com/stories/happiness-without-borders In March 2013, Coca-Cola set out to break down barriers and create a simple moment of conne...
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33 Blogging Tips to Maximize Social Media Reach | Heidi Cohen

33 Blogging Tips to Maximize Social Media Reach | Heidi Cohen | Social Media 2.0 | Scoop.it

While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms....


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Jeff Domansky's curator insight, May 22, 2013 2:25 PM

How to use social media to promote your blog.

Steve Miletto's curator insight, September 18, 2013 1:08 PM

Helpful ideas for bloggers

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New Research: Social Media Trends For Marketers In 2013 (Daily Deal Sites 80% Down?)

New Research: Social Media Trends For Marketers In 2013 (Daily Deal Sites 80% Down?) | Social Media 2.0 | Scoop.it

The newest research says 80% of marketers aren't planning to use Daily Deal sites in their upcoming campaigns Social Media Examiner has just released its annual Social Media Marketing report. It reveals some interesting data about this year’s social media marketing trends.

 

The entire report is available for download here, but I’d like to highlight some of the report’s most surprising and significant points. In a survey of 3,025 marketers, the study determined the following:

- The use of social bookmarking sites has plummeted from 26% of respondents in 2011 to just 10% in 2013. De.licio.us, DIGG, Friendfeed, etc., are rapidly falling in favor where marketers are concerned. (According to ebizMBA, the most popular bookmarking sites are currently Twitter, Pinterest, Reddit and StumbleUpon.)

- Forums (24% in 2011; 16% this year) and geo-location services such as Foursquare (17% in 2011; 11% this year) are also in decline.

- Respondents with more than 5 years experience are far more likely to use LinkedIn LNKD

- 1.43% than the average respondent (92% vs. 70%)....


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Jeff Domansky's curator insight, May 26, 2013 11:17 PM

Valuable research for marketers.