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Coca-Cola 'Share A Coke' Campaign Rolls Out In The United States

Coca-Cola 'Share A Coke' Campaign Rolls Out In The United States | Social media | Scoop.it
We have to say, we tend to love how Coca Cola runs their marketing. They've put out so many genius campaigns in the last year alone that sometimes we feel

Via José Elisiário Coelho
AmadeoAbrogena's insight:

Coca-Cola' marketing campaign of creatively getting rid of their branding on Coke bottles is a risk in USA because of the different demographics of Australia to USA. It is a good idea to personalize the Coke products as consumers can associate themselves with the brand and then increase their loyalty. Through the use of creativity Coke can continue to grow in their products life cycles as new creative ideas remind consumers of the brand and it's products in an exciting way.

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Nutrella Creates The Most Flattering 'Magic Mirror' Of All-Time

Nutrella Creates The Most Flattering 'Magic Mirror' Of All-Time | Social media | Scoop.it
Everyone knows that people, as a species, love to have a good look at themselves in the mirror. It's one of those things that is just inherently human. Fro

Via José Elisiário Coelho
AmadeoAbrogena's insight:

Nutrella creatively uses an interactive mirror to change people' perceptions of the brand and themselves. This is an excellent example of the effective use of guerrilla marketing. A talking mirror is effective because it is out of the ordinary and it is attention catching, furthermore it compliments the audience making them feel good. This is effective because of the positive emotions the brand is creating which consumers can associate with. Whenever consumers who want to feel happy and smile they will then think of the Nutrella brand and products. 

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How Smart Devices Can Be Disruptive without Being Intrusive

How Smart Devices Can Be Disruptive without Being Intrusive | Social media | Scoop.it

The key to a gadget’s ubiquity is balancing both function and design, so the device can enhance someone’s lifestyle without requiring them to change their behavior…too much.


I was lucky enough to spend 17 years of my career at HP, mostly with the PC and printer business, at a time when we were creating new businesses and taking new ideas to market at a breakneck pace Some of the basic rules


I learned back then became extremely relevant when I joined Livescribe. Right away, we shifted our product design to embrace smartphones and tablets given the ubiquity and power of modern mobile devices....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 21, 2014 10:57 AM

The secret when it comes to wearables? The gadgets that are winning are not only innovative, they also integrate into people’s lives without being intrusive.

Marco Favero's curator insight, September 21, 2014 11:05 AM

aggiungi la tua intuizione ...

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38 Tips on Social Media Etiquette for Business

38 Tips on Social Media Etiquette for Business | Social media | Scoop.it
When you add the global reach of social media, bad manners and bad behaviour gets amplified. Here is the social media etiquette for 6 social media networks.
AmadeoAbrogena's insight:

Organisations must then be careful on how they use social media as a channel when integrating marketing communications. To be consistent in the messages that are received by consumers organisations must know how to effectively use different social media platforms because each platform has it's own personality and therefore requires different approaches. Consumers have different ways of using different social media platforms so consumer engagement strategies must be implemented in various ways depending on the messages that are to be sent.

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Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat

Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat | Social media | Scoop.it
Considering how consistently it's drilled into us as children, it's surprisingly how rarely you see advertising campaigns that target dental health in adul

Via José Elisiário Coelho
AmadeoAbrogena's insight:

Colgate uses an everyday interaction in a creative and unexpected way, making the guerrilla marketing campaign effective. By dispensing free Colgate toothpaste the audience will then associate sweet foods or the idea of sweets with the brand because of the message that you must brush your teeth after consuming sweet foods. It is unclear in the video if the brand is successful after the campaign but the idea behind it is engaging and note worthy,

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Carlsberg Brings Countries Together With Border Football

Carlsberg Brings Countries Together With Border Football | Social media | Scoop.it
It might be responsible for some of the biggest street brawls in England and parts of Europe, but you can't deny that football brings people together. The

Via José Elisiário Coelho
AmadeoAbrogena's insight:

Carlsberg marketing campaign is truly creative and uses guerrilla marketing to it's full potential. The ability to showcase how football and the brand can bring people of severe differences together is powerful and to do it in an extraordinary and creative way is effective because audiences will remember the campaign and can relate because of the popular game of football and associate it with good times with Carlsberg beer. The video not only changed the perceptions of the people who had previously been in war but me as a viewer also that we are all humans in need of fun and enjoyment. 

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6 Core Social Media Strategies for Small Business

6 Core Social Media Strategies for Small Business | Social media | Scoop.it
Do you want your small business to become a highly-effective, social-powered, high-performance machine? Adopting these six core social media strategies will help ensure that you are on the right track

Via momblogger
AmadeoAbrogena's insight:

A social media plan is indeed essential for small business' and all business sizes. With the complexity of organisations today many messages can be sent to consumers that can create clutter and wasted time, resources and interaction. With a social media plan organisations are able to look into future goals and achieve them through a plan. Within the plan consumer engagement through listening is essential to social media success. Furthermore if an organisation is integrating marketing communications they must take their audience into consideration and have interaction , through social media the organisation can listen to their audience and have positive interaction. It is therefore important that organisations to define a social media plan. 

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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Social media | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

Via selina sun
AmadeoAbrogena's insight:

When marketers use social media as an Intergrated Marketing Communications channel It is critical for companies to determine how they measure the value attached with consumer engagement with brand on social media as some interaction may be misleading in displaying different results. Consumer engagement in the form of Facebook shares can be more valuable than comments if the goal of the marketers is to build brand awareness and equity but this may not be the case in other instances when brands are seeking for consumer engagement in the form of comments to gain consumer insight for future improvements. 

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