Social marketing - Health Promotion
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Social marketing - Health Promotion
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Pharma Social Media & eMarketing Forum take-aways | Bytesize ...

Pharma Social Media & eMarketing Forum take-aways | Bytesize ... | Social marketing - Health Promotion | Scoop.it

We had quite a discussion about what is 'social media' versus 'digital'. The problem is that 'digital' has become a bit of a 'last year' label in pharma – astonishing since we are certainly not expert in it yet!


Via Olivier Delannoy, eMedToday
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eMedToday's curator insight, June 19, 2013 8:12 PM

This is intereting dicussion. Perhaps the biggest takeway is

 

"I suggested thinking about content differently, not as a promotional tool but a core service.  If you want to be seen as a leader you should be providing excellent content in that therapy area."


Pharma need to develop a way to use social media, use web sites, mobile app that deliver value to doctors and patients

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Emerald: Free access to the best of the Journal of #SocialMarketing in 2013 - da Craig Lefebvre

Emerald: Free access to the best of the Journal of #SocialMarketing in 2013 - da Craig Lefebvre | Social marketing - Health Promotion | Scoop.it
Transformative social marketing: co-creating the social marketing discipline and brand
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Preventing Overdiagnosis — Winding back the harms of too much medicine

Preventing Overdiagnosis — Winding back the harms of too much medicine | Social marketing - Health Promotion | Scoop.it
Preventing Overdiagnosis Conference 10-12 September 2013, United States, hosted by The Dartmouth Institute for Health Policy and Clinical Practice
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The National Conference on Health Communication, Marketing, and Media

The National Conference on Health Communication, Marketing, and Media | Social marketing - Health Promotion | Scoop.it
 
The National Conference on Health Communication, Marketing, and Media brings together academia, public health researchers and practitioners from all levels of government and private sectors, and provides a forum for cross-disciplinary dialogue. Come meet with colleagues and shape the practice of health communication, marketing, and media.
 
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Is there a food stamp-obesity paradox?

Is there a food stamp-obesity paradox? | Social marketing - Health Promotion | Scoop.it
Ever since the observation in 1995 that hunger and obesity co-existed among children, a flurry of research has sought to answer the question of whether those who are more "food insecure" are most l...
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Giovani e psicofarmaci. Ma quanti ne consumano effettivamente? Polemica tra Mario Negri e Cnr - Quotidiano Sanità

Giovani e psicofarmaci. Ma quanti ne consumano effettivamente? Polemica tra Mario Negri e Cnr - Quotidiano Sanità | Social marketing - Health Promotion | Scoop.it
La diatriba nasce dalla stima del CNR di Pisa che indica nell’8% del totale gli studenti utilizzatori di psicofarmaci dopo prescrizione medica.
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Diet and Physical Activity for the Prevention of Noncommunicable Diseases in Low- and Middle-Income Countries: A Systematic Policy Review

Diet and Physical Activity for the Prevention of Noncommunicable Diseases in Low- and Middle-Income Countries: A Systematic Policy Review | Social marketing - Health Promotion | Scoop.it
Conclusions-This review indicates the disconnection between the burden of NCDs and national policy responses in LMICs. Policy makers urgently need to develop comprehensive and multi-stakeholder policies to improve dietary quality and physical activity.
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Health promotion in hospitals—a strategy to improve quality in health care

Health promotion in hospitals—a strategy to improve quality in health care | Social marketing - Health Promotion | Scoop.it

The International Network of Health Promoting Hospitals (HPH) was initiated more than 10 years ago with the aim to reorient health care institutions to integrate health promotion and education, disease prevention and rehabilitation services in the curative care.1 An increasing number of chronic patients, requiring continuous support, and hospital staff frequently being exposed to physical and emotional strains pushed in this direction.

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Social marketing & Health Promotion: designing a public health model - G. Fattori, M.Vanoli, M. Bonì - World Social Marketing Conference - Toronto 2013

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La salute tra significati e comportamenti

BibliografiaAAVV, What role can social marketing play in tackling the social determinants of health inequalities?, NSMC 2012.Andreasen A.R., Social Marketing in
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InterchangeSM by Kaiser Permanente Unleashes the Power of Digital Health Through Open API | Kaiser Permanente News Center

InterchangeSM by Kaiser Permanente Unleashes the Power of Digital Health Through Open API | Kaiser Permanente News Center | Social marketing - Health Promotion | Scoop.it
Kaiser Permanente announced today the launch of its first application programming interface program, InterchangeSM by Kaiser Permanente.
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Richard Smith: Dragging global health from the 19th to the 21st century

Richard Smith: Dragging global health from the 19th to the 21st century | Social marketing - Health Promotion | Scoop.it
Last week the World Health Assembly adopted some tough targets for NCD, including reducing deaths among those under 70 by 25% by 2025. The r
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How To Improve SEO with Link Building and Social Media

How To Improve SEO with Link Building and Social Media | Social marketing - Health Promotion | Scoop.it

If you were under the impression that building links on social media would be quick, automated and easy, now is the time to shed the illusion. This is a time-consuming, painstaking process.

 

We all expected that computers would make our jobs easier and faster through automation. Now the time we saved must be spent on relationship building. It does pay off in the end.

 

Successful link building requires a clear understanding of Google’s criteria for a high PageRank.

 

Sites are rewarded for good, original content and what Google views as “natural” link development.

 

Find out more: http://www.business2community.com/digital-marketing/how-to-improve-seo-with-link-building-and-social-media-0516064


Via Antonino Militello
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Deeksha Sulakhe's curator insight, June 11, 2013 2:55 AM

That's a great strategy of link building. I am into that work in bringing up the link building and it really needs a lot of patience. I am doing it for a page : http://www.peoplelink.in

Forumactif's curator insight, June 12, 2013 5:12 AM

Très bon article.

SocialEvolutionism's curator insight, June 30, 2013 11:04 AM

Also check Rands post - 4 ways to social media to earn links http://bit.ly/10sOpdX

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My Fitbit Flex Hasn't Changed My Life, But It's Telling Me What's Wrong

My Fitbit Flex Hasn't Changed My Life, But It's Telling Me What's Wrong | Social marketing - Health Promotion | Scoop.it

Part two of a first-person experiment: Two weeks with the Fitbit Flex exposes the power, and the limits, of wearable fitness tracking devices.

 

Since living with the Fitbit, I am far more consciously aware of everything I do that even remotely affects my health. Wearing a tracker makes you think about how often you opt for the elevator, how full your plate is at every meal, and how much sleep you get on a daily basis. While I'm not neccesarily eating any better, I'm becoming more aware of what I eat too often (bagels) and not enough (anything green). 

 

On the flip side, since wearing the tracker I've been sleeping more - and I feel that I've been sleeping better. Before using the Flex I'd been down to about five to six hours a night. And my sleep efficiency for the last two weeks has risen to a pretty stellar 94%. 

 


 


Via nrip
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David Dellamonica's curator insight, June 20, 2013 3:51 AM

next Nike fuelBand ?

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From informed consent to informed request: do we need a new gold standard?

It is generally accepted that valid consent must be obtained before providing invasive or risky treatment – indeed it is a legal and ethical requirement – but there is much debate about how best to do it in clinical practice.1 In England, the Department of Health and the General Medical Council (GMC) have provided guidance on the general principles, but there is no consensus on how much information about treatment benefits and harms should be provided, how these should be communicated, or whether, when and how information about alternative treatments should be made available

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The Role of Marketing in Change Programs - Marketing for Change

The Role of Marketing in Change Programs - Marketing for Change | Social marketing - Health Promotion | Scoop.it
This post comprises an excerpt from an article I wrote called, The Role of Marketing in Public Health Change Programs, first published in the Australian Review of Public Affairs in 2011. It is the “goal of societal wellbeing that distinguishes social marketing from all other marketing applications and defines what is and what is not social marketing. This excerpt presents my overview of marketing prior to my developing a framework for social marketing in public health.
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The Tragic Inequality of Breast Cancer

The Tragic Inequality of Breast Cancer | Social marketing - Health Promotion | Scoop.it
Breast cancer afflicts women of all backgrounds, but minority patients still receive worse care than their white counterparts. Dr. Rache M. Simmons on confronting the treatment gap.

Via Giovanna Marsico
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Mayo Clinic to study efficacy of Sessions’ inactivity program | mobihealthnews

Mayo Clinic to study efficacy of Sessions’ inactivity program | mobihealthnews | Social marketing - Health Promotion | Scoop.it

For the past few years San Francisco-based Sessions has been developing a direct-to-consumer, mobile-enabled program for inactivity and nutrition. Sessions, which was a member of digital health accelerator Rock Health’s second class in 2012, is currently enrolling about 80 people on a rolling basis for a randomized control trial of its coaching program at the Mayo Clinic. Sessions first did an internal pilot at Mayo last year, which apparently went well enough to lead to the RCT opportunity.

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Social Marketing & Health Promotion: designing a public health model

Social Marketing & Health Promotion: designing a public health model | Social marketing - Health Promotion | Scoop.it
From the Abstract Book of the World Social Marketing Conference Toronto 2013 (ISBN 978-0-9576830-0-6)
"In literature, Social marketing has different classifications. Lefebvre (2011) distinguishes between Developed Countries, where the main goal is the behaviour change and Developing Countries where the focus is on products/services. Jeff French (2010) makes a distinction between the culture of social marketing in North America and that in the United Kingdom. We propose considering the differences in financing: in universal public health systems, paid largely from taxation, a priority setting which involves all the social actors is necessary, and the Public Sector is responsible for “Social Good”. Where the health system is based on social insurance, this determines what “Social Good” is. In addition to this organizational division between the individualistic model and the model of solidarity, the complexity that characterizes the contemporary world obliges us to consider additional factors, such as the type of choice with respect to the coverage (mandatory or voluntary) and the quantification of the cost for the citizen (linked to health risk, to income or fixed)
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Americans Spend More On Superbowl Snacks Than On Global Family Planning

Americans Spend More On Superbowl Snacks Than On Global Family Planning | Social marketing - Health Promotion | Scoop.it
More than 222 million women need access to contraception right now. What is the US waiting for to pitch in?
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Health promoting hospitals: a typology of different organizational approaches to health promotion

Health promoting hospitals: a typology of different organizational approaches to health promotion | Social marketing - Health Promotion | Scoop.it

his paper draws on a review of the literature about the types of health promotion activities conducted by health promoting hospitals and an observation of how some Australian hospitals have structured the organizational arrangements to be more health promoting. This paper also draws on the experiences of one of the authors (A.J.) in managing and evaluating an organizational change process at a major specialist hospital in Adelaide, South Australia, that sought to re-orientate the hospital towards placing more emphasis on health promotion.

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Can personal health data motivate behavioral change? It depends. | mobihealthnews

Can personal health data motivate behavioral change? It depends. | mobihealthnews | Social marketing - Health Promotion | Scoop.it

One of the critical questions within the connected healthcare movement is whether or not personal health data will actually catalyze and then incentivize lasting behavioral change and better wellness. Will any kind of data serve to motivate behavioral change? Does it matter if we see our data on a smartphone versus a laptop screen? Do all people respond in the same way? Early on, we realized that our ability to transcend our customer base, from highly-engaged, “quantified self” early adopters to the mainstream world of the “frustrated sleepers”, would require far more than just the raw data itself. It turns out that the gift wrapping matters as much as the present inside.


Via ehealthgr, dbtmobile
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Meeting the needs of patients with learning disabilities | BMJ

Meeting the needs of patients with learning disabilities | BMJ | Social marketing - Health Promotion | Scoop.it

Sheila Hollins’ and Irene Tuffrey-Wijne’s editorial on premature deaths amongst people with a learning disability disregards the violation of health rights inherent in the inadequate standards of healthcare to which some are subjected (1). Not so Graham Thornicroft’s editorial on premature deaths in people with a mental illness (which encompasses people with a learning disability) which blamed a combination of socioeconomic, healthcare, and clinical risk factors, and charactarised the scandal a human rights disgrace (2)

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Public Sector Marketing 2.0

Public Sector Marketing 2.0 | Social marketing - Health Promotion | Scoop.it
I am an active international keynote speaker and workshop facilitator on the topics of strategic marketing, modern communications, new media, social media engagement, government 2.0, and the importance of developing a strategy before executing...
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Public health policy and the behavioural turn: The case of social marketing

Recent public health policy has emphasized the promotion of behavioural change and the achievement of healthy lifestyles as central to tackling deeply ingrained health inequalities in the UK and beyond. These approaches contrast with more upstream structural strategies that aim to address material determinants of health. A current exemplar of the behaviourist approach is the use of social marketing as a methodology in public health. Social marketing is posited as a strategy for creating ‘social good’ through importing the methods of commercial marketing into health and social policy in a range of settings, in this instance, public health.

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