Health promotion. Social marketing
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Co-Creation. “Scommetti che smetti?”, l'Ausl di Modena premia gli ex fumatori

Co-Creation.  “Scommetti che smetti?”, l'Ausl di Modena premia gli ex fumatori | Health promotion. Social marketing | Scoop.it

Estratti a sorte fra tutti quelli che hanno partecipato al concorso indetto dell’Ausl. La premiazione al centro commerciale La Rotonda. È di Maria Grazia Mandreoli lo slogan che ha vinto “Le parole per smettere” indetto dalla Gazzetta.

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The glacial pace of change in scientific publishing

The glacial pace of change in scientific publishing | Health promotion. Social marketing | Scoop.it
Most journals have not yet published papers submitted to them last November while in the meantime, NASA have managed to send a rocket to Mars and beam back images. Michael Eisen writes that academi...
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Caffeine and energy drinks - Mentor ADEPIS

Caffeine and energy drinks - Mentor ADEPIS | Health promotion. Social marketing | Scoop.it

As a stimulant found in tea, coffee and chocolate, caffeine is part of everyday life in the UK. However, too much caffeine can cause problems such as sleep disturbance. Energy drinks containing high levels of caffeine are a more recent development.

This briefing paper sets out what schools need to know about caffeine use by children and young people. It includes case studies of two schools (primary and secondary) who found that caffeine and energy drinks use was a problem for their pupils and how they addressed this.

This briefing paper is part of a series produced by Mentor ADEPIS on alcohol and drug education and prevention, for teachers and practitioners.


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The evidence statements. Behaviour change: individual approaches

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Cancer Prevention Fellowship Program Aims for High Marks | Division of Cancer Prevention

Cancer Prevention Fellowship Program Aims for High Marks | Division of Cancer Prevention | Health promotion. Social marketing | Scoop.it

For nearly 30 years, the NCI Cancer Prevention Fellowship Program (CPFP) has provided funding support for post-doctoral Fellows with a goal to train the future generation of researchers and leaders in the field.

"Our most important measure of success is the success of the people who finish our program," said CPFP Director David Nelson, MD, MPH. "We would really like them to think of these as some of the best years of their lives and very much something that helps them expand their opportunities and their ways of thinking. I'd like them to remember the experience of being a Cancer Prevention Fellow as being transformational for their careers."

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Evaluation of a Multilevel and Integrated Program to Raise Awareness of the Harmful Effects of Prenatal Alcohol Exposure in a Local Community

Evaluation of a Multilevel and Integrated Program to Raise Awareness of the Harmful Effects of Prenatal Alcohol Exposure in a Local Community | Health promotion. Social marketing | Scoop.it

Aims To evaluate a multilevel program to raise awareness of the risks of prenatal exposure to alcohol in the area of Treviso (Italy). The program started in 2008 and consists of an action-research experience involving health professionals of maternal–child services, and in the campaign ‘Mamma Beve Bimbo Beve’, targeted to the childbearing-aged population.

Methods A comparative study was carried out in 2013. Surveys using semi-structured self-report questionnaires were carried out among professionals and pregnant women in Treviso, and among control groups belonging to another local area of Italy (Verona). The questionnaires investigated awareness and opinions about alcohol and pregnancy, as well as sources and kind of information provided and received.

Results Health professionals in Treviso, who had been exposed both to the action-research experience and to the campaign, showed a more rational approach to alcohol than colleagues in the control group, and were more aware and sensitized about the risks of alcohol consumption during pregnancy. Physicians and midwives had a higher probability of having advised pregnant women to abstain from alcohol in Treviso. Pregnant women in Treviso, who had received information through the campaign and from professionals, had a higher probability of having received only correct advice about the issue of alcohol and pregnancy, but did not hold perceptions different to women in Verona.

Conclusions The multilevel program carried out in the Treviso area was effective in increasing awareness and improving attitudes towards the risks of alcohol use during pregnancy among local healthcare professionals, compared with the control group.

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Quality standards for effective alcohol and drug education

Quality standards for effective alcohol and drug education | Health promotion. Social marketing | Scoop.it

The standards – comprising statements explaining the criteria for meeting each requirement – are coupled with the following supporting tools:

  • Further reading and resources;
  • Indicative examples of how standards might be evidenced;
  • Self assessment forms.

These standards have drawn on existing national and international guidance as well as examples of good practice in alcohol and drug education and prevention.  In addition we have consulted widely with teachers, practitioners and those that support school alcohol and drug education in order to ensure that they reflect the best current evidence and practice.

Who are these standards for?

Each set of standards has been produced for a specific target group:

  1. Delivering effective alcohol and drug education in the classroom as part of a planned PSHE programme: Primary and secondary schools, independent practitioners or anyone else delivering alcohol and drug education, in formal or informal environments.
  2. School context for effective alcohol and drug educationSchool leaders and governing bodies, as well as other members of staff in primary and secondary schools – including free schools, academies, private schools, and faith schools – responsible for, or involved in the delivery of alcohol and drug education or policy.
  3. Staff policies and safeguarding: External agencies delivering alcohol and drug education within schools and employing staff and/or volunteers.


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Delivering alcohol and drug education: Advice for teachers - Mentor ADEPIS

Delivering alcohol and drug education: Advice for teachers - Mentor ADEPIS | Health promotion. Social marketing | Scoop.it
What are the underlying principles of alcohol and drug education? And what are the best teaching methods to use when delivering alcohol and drug education in your classroom? This briefing paper provides advice and tips for teachers and educators responsible for delivering alcohol and drug education. This …
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Méditation : à chaque méthode ses bienfaits

Méditation : à chaque méthode ses bienfaits | Health promotion. Social marketing | Scoop.it

Une équipe scientifique s'est penchée sur la différenciation en matière de techniques de méditation, une première.

L'équipe de chercheurs néerlandais s'est d'abord demandé si la méditation permettait d'opérer des changements de comportement immédiats, même chez les novices.

"Il existe deux grands types de méditation et leurs effets sont différents", explique Lorenza Colzato de l'université de Leiden aux Pays-Bas, qui a participé à la rédaction du papier.


La première technique est la pleine conscience (Open Monitor Meditation ou OMM). Elle consiste à être réceptif à chaque pensée et à chaque sensation.

L'autre, appelée technique d’attention focalisée (Focused Attention Meditation ou FAM) implique de se concentrer sur une pensée ou une sensation en particulier.

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Four reasons you need to engage communications professionals in your global health programming | Christine A. Newman's Blog

Four reasons you need to engage communications professionals in your global health programming | Christine A. Newman's Blog | Health promotion. Social marketing | Scoop.it

Everyone is communicating in multiple ways every day. It seems simple enough – you communicate with your colleagues, to an audience at a conference, to your friends on Facebook and to the people you interact with in passing every day. So, “communications” is something anyone should be able to do, right? Definitely not. “Communicating” and “Communications” are two completely separate concepts. The former allows us to navigate daily life and even have successful careers; the latter involves strategy and skill. Here are four reasons why hiring strategic communications professionals is a good investment, an essential investment even:

 1. Strategic communications is a profession.

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Costruire salute: l'intervento dell'Assessore Sergio Venturi

Costruire salute: l'intervento dell'Assessore Sergio Venturi | Health promotion. Social marketing | Scoop.it

L'intervento dell'Assessore alle Politiche per la Salute della Regione Emilia-Romagna Sergio Venturi, nel corso del Convegno: "Il nuovo Piano regionale della prevenzione: strumenti per la progettazione" svoltosi a Bologna il 17 aprile 2015.

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The Acute Electrocortical and Blood Pressure Effects of Chocolate | NeuroRegulation

The Acute Electrocortical and Blood Pressure Effects of Chocolate | NeuroRegulation | Health promotion. Social marketing | Scoop.it
Objective: The present study investigated the effects of consuming chocolate on electroencephalograph (EEG) frequencies and localization and on blood pressure. Method: Across six conditions, 122 participants consumed either higher (60%) cacao chocolate, low (0%) cacao chocolate, higher cacao chocolate + L-theanine, high sugar water, low sugar water, or water. EEGs, blood pressure, and mood were measured before and after a 60-min digestion period. Results: Analyses indicated a decrease in frontal, parietal, and temporal theta and an increase in occipital beta EEG following the consumption of a 60% cacao confection compared with control conditions. Diastolic blood pressure increased with the consumption of higher cacao chocolate when compared to water alone and to higher cacao chocolate + L-theanine. Diastolic and systolic blood pressure decreased following consumption of higher cacao + L-theanine chocolate, averaging 4–8 mmHg. No condition-specific mood changes or gender differences were found. Conclusions: This study suggests an acute stimulating effect of cacao on the human brain and vasoconstrictive effects on peripheral vasculature, the latter of which appear to be offset by an L-theanine additive. Significance: This is the first known study to investigate acute EEG effects of consuming chocolate and suggests a potential attention-enhancing effect.
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What makes health promotion research distinct?

Health promotion research can be broad in scope and can cover a vast array of topics, settings and populations.  As Co-Director of the Centre for Health Promotion Research at Leeds Beckett University, I can vouch for this diversity.  Just looking over the past few years, our Centre’s research portfolio includes studies focussing on prison health; volunteering and health; burnout in employees; e-cigarettes; physical activity in children; homelessness; mental health; condom distribution schemes; toothbrushing; self-care; poverty; climate change…..the list goes on.

While at first glance, these projects may seem completely disparate they all, in fact, constitute health promotion research.  For me, the litmus test is whether a research project gives us greater understanding of the determinants of health.  If a study has the potential to help understanding of health inequalities and (more importantly) potentially provide evidence-based policy and practice implications to reduce health inequalities in communities – then this, in my view, constitutes health promotion research.  Critics would argue that such a definition is useless as conceivably ‘anything’ and ‘everything’ can have impacts on health – but health promotion itself is a very broad-church, highly multidisciplinary, drawing on a range of academic disciplines.  Health promotion research, therefore, must mirror this.

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Strokes, behaviour change and austerity

May is National Stroke Awareness Month in the UK. The Stroke Association and NHS official data show that the number of middle aged people suffering a stroke increased dramatically last year. In England, men aged 40 to 54 saw a rise of 46% over the last fifteen years, from the year 2000 to now. That’s 4,260 men in 2000 to 6,221 last year. Women of the same age saw a 30% rise, and for all those aged 20-64, there was a 25% increase. So the message seems to be that people of working age are experiencing strokes, and that strokes are happening at younger ages. The reasons put forward for these rises – at least in the popular media and by the government – are obesity and sedentary lifestyles. The Stroke Association is quite right to point out the dangers of strokes, and to publish information so that people can educate themselves about risks and lifestyle. However, there is perhaps more to the statistics and more to the discussion of causes that needs to be interrogated.

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Global Public Goods: Too Little, but Not Too Late

Global Public Goods: Too Little, but Not Too Late | Health promotion. Social marketing | Scoop.it
Despite the growing prominence of global challenges, such as climate change, cross-border health threats, security risks, and financial crises, most development-oriented funds are spent on individual programs in single countries.
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U.S. Teen Trends In Sex, Bullying, Booze and More

U.S. Teen Trends In Sex, Bullying, Booze and More | Health promotion. Social marketing | Scoop.it
Good news: Today's teens experience notably low rates of bullying, drinking, pregnancy and unprotected sex

The latest statistics on teenagers paint a rosy portrait of American teens. They’re drinking, smoking and bullying less than they used to, and fewer are getting pregnant.

“Adolescence is an inherently risky time,” says Dr. Stephanie Zaza, the director of the U.S. Centers for Disease Control and Prevention’s (CDC) division of adolescent and school health. “They are stretching their wings. We can’t eliminate all risk, but we are seeing overall good trends in all areas.”

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A Prevention Prescription for Improving Health | Bipartisan Policy Center

A Prevention Prescription for Improving Health | Bipartisan Policy Center | Health promotion. Social marketing | Scoop.it

In 2014, the Bipartisan Policy Center (BPC) convened a Prevention Task Force to focus on opportunities for investing in prevention as a way to improve health outcomes and reduce health care costs. The task force included a diverse group of experts to review the evidence on prevention and to frame a strategy for better integrating prevention in the nation’s approach to health and health care.

Fundamentally, there is growing recognition that prevention—delivered correctly—holds vast potential to improve health at the individual and population level, while also reducing national spending on health care. Better health is an important goal in and of itself, with benefits—in productivity, longevity, wellbeing, and quality of life—that extend to all levels of society, from individuals and families to communities, businesses, and government. Of course, not all prevention strategies will be effective, and not all health improvements will result in cost savings. But prevention clearly has a role to play in advancing several widely shared objectives of current health care reform efforts.

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IMS Health to offer app prescribing to Quantia’s online physician network | mobihealthnews

IMS Health to offer app prescribing to Quantia’s online physician network | mobihealthnews | Health promotion. Social marketing | Scoop.it

Danbury, Connecticut-based IMS Health, a multinational big data and analytics company, has partnered with Quantia, developer of a web and mobile community for physicians. Through this partnership, Quantia will provide the 225,000 members on its network with access to IMS’ app curation platform, AppScript.

“QuantiaMD is designed to help physicians make better clinical decisions for their patients,” Quantia Executive Vice President Dan Malloy said in a statement. “We are thrilled to be partnering with AppScript, which will offer our active physician community easy access to a suite of over 65,000 healthcare-specific apps, backed by an organization they can trust. We believe members of our physician community – over half of which visit QuantiaMD from a mobile device – will understand and appreciate the value AppScript will bring to their practice, and to the health of the patients they serve.”

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Surviving an Alcoholic

Surviving an Alcoholic | Health promotion. Social marketing | Scoop.it
How did I become a widow? It began in our basement, where Robert holed up with his Dewar’s bottles.  

Meeting someone for the first time since my husband’s death is difficult. There are two groups: those who know about Robert’s death but haven’t seen me, and those who have no idea. I choose my version of the news carefully to avoid questions. But what can you expect when a seemingly healthy man who just turned 50 dies suddenly?

“How are you doing?” my periodontist asks.

My emotions get the better of me and I can feel my face scrunch up ugly, tears seeping out of the corners of my eyes. But the tears are running up, toward my scalp, because I’m fully reclined in a dentist’s chair. I can’t manage words, so I shake my head up and down as if to communicate, “I’m O.K.,” the inability to say so making it obvious that I’m not.

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Physical activity: encouraging activity in all people in contact with the NHS | Guidance and guidelines | NICE

We would like to receive suggestions from registered stakeholders about areas for quality improvement, i.e. key areas related to the topic which would be considered to have the greatest potential to improve the quality of care.

The topic overview for the quality standard is published on the NICE website for information and describes core elements of the quality standard.

We are not able to consider comments from individuals and organisations not registered as stakeholders. We recommend that organisations register as a stakeholder or individuals contact theregistered stakeholder organisation that most closely represents your interests and pass your comments to them.

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Prevenzione dell’obesità nella scuola: indicazioni a partire dalle evidenze della letteratura

PRESENTAZIONE A febbraio 2014, i Paesi membri dell’Unione Europea, tra cui anche l’Italia, hanno voluto dare il loro contributo per rispondere all’esigenza di arrestare, entro il 2020, l’aumento di sovrappeso e obesità nei bambini e ragazzi (0-18 anni) lanciando l’Action Plan on Childhood Obesity 2014-2020. Questo Piano d’azione fornisce una base su cui lavorare per implementare delle politiche nazionali di contrasto all’obesità, individuando aree prioritarie di intervento: dalla pubblicità rivolta ai bambini, all’informazione delle famiglie, al monitoraggio del fenomeno e alle attività di prevenzione. Sovrappeso e obesità infantili, infatti, possono rappresentare un rischio concreto per lo sviluppo di patologie cronico-degenerative in età adulta anche dall’esito infausto e, secondo quanto riportato nel Global Status Report on Non-Communicable Diseases 2010 della Organizzazione Mondiale della Sanità, circa 2,8 milioni di morti l’anno nell’Unione Europea sono dovuti a cause associate all’eccesso ponderale. Questo fenomeno, oltre ad essere influenzato da fattori genetici, è imputabile prevalentemente a cambiamenti negli stili di vita (scorretta alimentazione, sedentarietà, inattività fisica). Su queste tematiche nel nostro Paese già a partire dal 2007, grazie al programma governativo “Guadagnare Salute”, si è sviluppato il sistema di sorveglianza OKkio alla SALUTE, che rivolge la sua attenzione ai bambini in età scolare raccogliendo informazioni su importanti fattori di rischio: l’eccesso di peso, le scorrette abitudini alimentari, la scarsa attività fisica e la sedentarietà. OKkio alla SALUTE è coordinato, a livello nazionale, dal Centro Nazionale di Epidemiologia, Sorveglianza e Promozione della Salute (CNESPS) dell’Istituto Superiore di Sanità e rappresenta uno strumento fondamentale per monitorare lo stato di salute e avere quindi informazioni importanti per progettare interventi di sanità pubblica efficaci e indirizzati a target specifici della popolazione. La sorveglianza, oltre a garantire la raccolta periodica di dati utili per la descrizione del fenomeno nei bambini, ha messo in luce l’esigenza da parte degli operatori sanitari coinvolti di avere strumenti efficaci che permettano di orientarsi tra le possibili strategie e modalità di intervento implementate nelle scuole volte a prevenire l’obesità infantile e di identificarne di efficaci in modo da poter programmare interventi di prevenzione strutturati Il Comitato Tecnico di OKkio alla SALUTE, costituito da esperti professionisti in quest’ambito, accogliendo la richiesta pervenuta dal territorio, ha realizzato, insieme al gruppo di lavoro dell’ISS, la revisione della letteratura presentata in questo rapporto. Il presente lavoro, infatti, attraverso una lettura critica delle evidenze scientifiche su interventi di prevenzione del sovrappeso e dell’obesità realizzati nel setting scolastico dal 2008 al 2012, intende supportare gli operatori nell’individuazione delle strategie di prevenzione più efficaci e adatte al nostro contesto nazionale. Il rapporto si divide in due parti: la prima fornisce un quadro generale sul fenomeno dell’obesità infantile, presentandone anche un focus epidemiologico relativo al contesto italiano, attraverso i dati nazionali di OKkio alla SALUTE 2012; e la seconda parte presenta i risultati della ricerca. In particolare nella seconda parte, dopo la descrizione degli aspetti metodologici in base ai quali è stata condotta la revisione, sono presentate le evidenze che emergono dagli studi realizzati per valutare l’efficacia degli interventi di prevenzione dell’obesità infantile condotti nelle scuole. Rapporti ISTISAN 15/1 vi Si tratta della sistematizzazione e sintesi dei risultati relativi alle 27 revisioni degli studi primari e ai 10 studi clinici controllati e che sono stati selezionati nell’ambito della presente ricerca. Tale sistematizzazione e sintesi è stata fatta attraverso tabelle che mettono in evidenza parole chiave e aspetti salienti degli articoli analizzati e schede descrittive che ne illustrano più nel dettaglio le caratteristiche. Sono riportate anche delle schede di approfondimento per 5 interventi che ricorrono più frequentemente negli articoli inclusi nella revisione. Nelle conclusioni sono sottolineati e discussi i principali fattori caratterizzanti gli interventi condotti nelle scuole che contribuiscono a determinare una maggiore efficacia per la prevenzione dell’obesità infantile e vengono fornite alcune indicazioni operative utili per la programmazione di interventi analoghi. Completa la restituzione del lavoro di ricerca condotto la lista dei 468 studi primari inclusi nelle revisioni selezionate (Appendice A) e la presentazione degli articoli esclusi dalla revisione con la relativa motivazione dell’esclusione (Appendice B). L’auspicio è che questo lavoro possa contribuire allo sviluppo di buone pratiche per la realizzazione di interventi di prevenzione dell’obesità infantile e facilitare tutti gli attori coinvolti a declinare in ogni contesto interventi di prevenzione appropriati.

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Finding the sweet spot in medicine - The Lancet

Finding the sweet spot in medicine - The Lancet | Health promotion. Social marketing | Scoop.it

Earlier this year, the disputatious Dallas billionaire Mark Cuban stirred controversy when he called for universal quarterly blood testing “for everything available…so you have a baseline of your own personal health”. Around the same time, the US state of Arizona passed a law allowing consumers to obtain any laboratory test directly from licensed laboratories—without a physician's order. Theranos, a California company pioneering cheap, complete blood analysis with just a fingerstick, has advocated for such laws. The founder of Theranos, Elizabeth Holmes, has stated: “Our purpose is to give people access to the basic right of being tested when they need to or want to.”

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Cell phones have emerged as potentially powerful tools to engage patients in the safety net

Cell phones have emerged as potentially powerful tools to engage patients in the safety net | Health promotion. Social marketing | Scoop.it
Patient-centered technologies have emerged as a way to actively engage patients in care. The reach and potential of cell phones to engage diverse patient populations is great. Evidence of their effectiveness in improving health-related outcomes is limited. Researchers conducted an online survey of community health centers and clinics to assess if and how health care providers in the safety net use cell phones to support patient engagement. The findings indicate that the use of cell phones in patient care is at an early stage of deployment across the safety net. Organizations identify chronic disease management as an area where cell phones offer considerable potential to effectively engage patients. To promote widespread adoption and use, technical assistance to support the implementation and management of interventions, evidence-based or best practice models that highlight successful implementation strategies in care delivery, and the introduction of new payment or reimbursement policies will be essential.
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#invecedifumare : challenge fotografico con @igersmodena

#invecedifumare : challenge fotografico con @igersmodena | Health promotion. Social marketing | Scoop.it
La community @igersmodena lancia una gara di creatività a sostegno del concorso per diventare non fumatori "Scommetti che smetti?

Trasformare una scelta di salute in uno scatto fotografico. Originale, acuto, evocativo. Questa la sfida lanciata da#invecedifumare , challenge fotografico a premi promosso da Instagramers Modena in collaborazione con l'Azienda USL di Modena, nell'ambito di "Scommetti che smetti?", concorso per diventare non fumatori. 
Il tema è nel titolo stesso: quale alternativa di salute suggerisci al posto delle sigarette?
L'Ipermercato Conad c/o Centro Commerciale La Rotonda di Modena mette in palio tre buoni acquisto per i vincitori. 
E' possibile partecipare fino al 24 maggio 2015
Info e regolamento

 
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