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24% of doctors use social media daily for medical information, study says - - ModernMedicine

24% of doctors use social media daily for medical information, study says - - ModernMedicine | Health promotion. Social marketing | Scoop.it
Nearly one-fourth of physicians use social media on a daily basis to scan or explore medical information, according to a recently published study.
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Social marketing guide for public health programme managers and practitioners

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Accenture Helps Dai-ichi Life Expand Its Digital Health Promotion Services | Accenture Newsroom

Accenture Helps Dai-ichi Life Expand Its Digital Health Promotion Services | Accenture Newsroom | Health promotion. Social marketing | Scoop.it

Accenture (NYSE: ACN) has helped Dai-ichi Life Insurance Company, Limited (“Dai-ichi Life”) enhance its Kenko Dai-ichi (Health First) app, which promotes healthy lifestyle choices and enables users to monitor their well-being.
 
The enhancements include the addition of several new features. For example, the app’s standard menu now includes Dai-ichi Life’s “health age” check-up services, which analyze photos of medical exam results and give instant health age assessments. New health improvement courses have been added to the app’s newly launched premium menu and the functionality of the app’s cutting-edge FaceAI feature – which enables users to simulate what they might look like in the future based on a photo taken with their smart phone’s camera – has been improved.


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Vaccini, la legge regionale funziona: in Emilia-Romagna copertura risalita al 96,6%, oltre la soglia di sicurezza

Vaccini, la legge regionale funziona: in Emilia-Romagna copertura risalita al 96,6%, oltre la soglia di sicurezza | Health promotion. Social marketing | Scoop.it

Una copertura complessiva del 96,6%, che oltrepassa abbondantemente la soglia di sicurezza del 95% indicata dall’Organizzazione mondiale della sanità (Oms), e in alcune province tocca addirittura punte del 99%. È quella raggiunta in Emilia-Romagna, al 30 giugno 2017tra i bambini nati nel 2015, per la vaccinazione contro difteritetetanopoliomieliteed epatite B, a poco più di sei mesi dall’approvazione (novembre 2016) della legge regionale che ne ha introdotto l’obbligatorietà per l’iscrizione al nido. Una situazione molto diversa rispetto al 2015, quando si toccò il minimo storico del 93,4% di bimbi vaccinati al 24esimo mese, e il 2014, quando per la prima volta si scese sotto il 95%, facendo registrare il 94,7%, con un minimo poco al di sopra dell’87% in alcuni territori.

Supera la copertura del 95% anche il vaccino contro pertosse ed emofilo di tipo B (per cui è prevista l’obbligatorietà dalla legge nazionale), e pneumococco (tra quelli fortemente raccomandati). Percentuali in ripresa, ma leggermente più basse, per i bimbi nati nel 2014: un aumento molto significativo riguarda l’MPR (il vaccino contro morbillo, parotite e rosolia), passato dall’87,2% di dicembre 2016 al 90,7% di giugno 2017, e l’antimeningococco C: dall’87,7% al 91,7%.

Sulla base dei dati inviati dalle singole Ausl, il Servizio Prevenzione collettiva e Sanità pubblica dell’assessorato regionale alle Politiche per la salute ha messo a confronto, sia per i nati nel 2015 che per quelli del 2014, i numeri dei vaccinati al 31 dicembre 2016 e al 30 giugno 2017, a distanza appunto di poco più di sei mesi dall’approvazione della legge regionale.

 

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UK Social Marketing Conference: Engaging Stakeholders in Challenging Times (Dr. Christine Domegan)

UK Social Marketing Conference: Engaging Stakeholders in Challenging Times (Dr. Christine Domegan) | Health promotion. Social marketing | Scoop.it
Hardly a tweet goes by these days without talking to some aspect of a wicked, sustainable or commons problem causing uproar and ripples around the world. Power has shifted to individuals armed with smart phones and global access. Activist groups, lobbyists, social enterprises and non-governmental organisations (NGOs) are plentiful, with increased ability through the internet and social media. By comparison, policy makers, governance entities and regulators are experiencing decreasing budgets and limited staffing resources. Whether it is climate change, obesity, conflict, or the impact of our purchasing decisions, our planet and societies face many intractable problems which involve and affect numerous people, groups and organizations with the same people, groups and organizations sharing some responsibility for action.Stakeholders and their engagement have never been more important in an increasingly interconnected world. Stakeholder engagement with problems that are ill defined, complex and dynamic in nature go beyond individual behavioural change for social value, societal welfare and transformation. Engagement is collaboration, empowerment and direct active participation through ALL stages of your social marketing work. It goes significantly beyond just asking stakeholders for their opinions. Stakeholders ‘framing’ the situation, stakeholders being ‘agents of change’ and ultimately, stakeholders ‘co-creating value’ are core to a healthier future for all of us.
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E-santé: pourquoi le partage de connaissances avec les patients va s'accélérer

E-santé: pourquoi le partage de connaissances avec les patients va s'accélérer | Health promotion. Social marketing | Scoop.it
Quelles sont les nouvelles solutions d'auto-diagnostique? Les réponses de Daniel Kraft, de la Singularity University.

Via Rémy TESTON, Philippe Marchal, Lionel Reichardt / le Pharmageek
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Evaluating for impact: what type of data can assist a health promoting school approach? | Health Promotion International | Oxford Academic

Evaluating for impact: what type of data can assist a health promoting school approach? | Health Promotion International | Oxford Academic | Health promotion. Social marketing | Scoop.it
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Inequality index: where are the world's most unequal countries?

Inequality index: where are the world's most unequal countries? | Health promotion. Social marketing | Scoop.it

Inequality isn’t all about income. Here’s a guide to different ranking systems – from wealth distribution to the World Happiness Report – and which countries rate best and worst under each.

Measuring comparative levels of global inequality is far from straightforward. Is it fair to focus only on financial inequalities, or should we consider quality of life too? If so, how do you measure it?

There are three key measures of financial inequality: income, consumption and wealth. Usually, the term inequality is used to mean income inequality, as it’s the basis for most measures and the best documented of the three.

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Les patients, ces experts #hcsmeufr #moipatient

Les patients, ces experts #hcsmeufr #moipatient | Health promotion. Social marketing | Scoop.it
Des groupes de malades, comme les entendeurs de voix et des personnes atteintes de la maladie de Huntington, militent pour la prise en compte, par le milieu médical, d’un savoir fondé sur le vécu. Ils brouillent les frontières entre normal et pathologique.

Via Lionel Reichardt / le Pharmageek
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What is exercise addiction? Exercise Addiction Inventory as a screening tool

What is exercise addiction? Exercise Addiction Inventory as a screening tool | Health promotion. Social marketing | Scoop.it

By the time KS entered college, her world revolved around the gym. No sooner would she finish a lecture than she would dash to the campus fitness centre. She would feel anxious if she missed a workout and would go no matter how tired or busy she was. Travelling was very difficult because of her obsessiveness about her exercise routines. She lost many friendships and career opportunities because she was barely available outside her exercise schedule. By the time she was 26 years old, KS had weathered two herniated discs and a stress fracture and had persistent exhaustion.

Exercise has numerous health benefits and is generally viewed as a positive behaviour,1 so patients and clinicians may overlook the dangers of excessive exercise and addiction. This article explores how healthcare professionals can recognise and understand the risks of primary exercise addiction.

#### Details of literature search

We searched PubMed and PsychINFO using the terms “exercise addiction,” “exercise dependence,” and “excessive exercise” for systematic reviews and experimental, cross-sectional, and case studies. The overall quality of the evidence for this area is modest with a reliance on descriptive and observational studies. Few controlled trials and experimental designs exist.

People with exercise addiction experience loss of control such that exercise becomes an obligation and excessive.23 Although exercise addiction is not officially classified as a mental health disorder, it is characterised by similar negative effects on emotional and social health as other addictions. Primary exercise addiction differs from excessive exercise seen in people with eating disorders (also known …

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Inequalities in uncertain times: reflections on the 1 June 2016 #PublicHealthHour, post EU referendum

Inequalities in uncertain times: reflections on the 1 June 2016 #PublicHealthHour, post EU referendum | Health promotion. Social marketing | Scoop.it
Some of the starkest examples of inequalities come from life expectancy statistics. We can see differences over time (eg Scotland’s declining rank in global comparisons) and between areas and populations (eg differences between areas across the UK). The differences are even more apparent looking at healthy life expectancy. Looking at individual conditions (eg mental health), differences in life expectancy are even apparent in Scandinavian countries. Inequality is a challenge across the world.
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Smokers should not rely on e-cigarettes to quit, says health body

Smokers should not rely on e-cigarettes to quit, says health body | Health promotion. Social marketing | Scoop.it
Smokers should not rely on e-cigarettes to give up the habit due to a lack of evidence that they effectively help people to quit, the Health and Information and Quality Authority (Hiqa) has said.

In its first analysis of the cost-effectiveness of using e-cigarettes to help people quit smoking, Hiqa said the Minister for Health should invest further funds in interventions to help the approximately 820,000 Irish smokers break the habit.

The health body also recommended that the Minister await the results of ongoing trials on the long-term effects of e-cigarettes before advocating their use as a means of ending smoking habits.

The HSE spends €460 million a year on dealing with the consequences of smoking, including lung cancer, respiratory diseases and cardiovascular diseases such as heart attacks and strokes, according to Hiqa.

Patients with these smoking-related health issues account for about 28,000 hospital admissions and some 11,000 day cases per annum.

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Mangiare sano, studiare sempre e lavorare per la comunità. Ecco i main trend del 2017

Mangiare sano, studiare sempre e lavorare per la comunità. Ecco i main trend del 2017 | Health promotion. Social marketing | Scoop.it
Dove va il mondo? E cosa succederà nel 2017? Quali saranno i temi su cui puntare e quali le emergenze? Un buon modo per capirlo, senza la pretesa che sia la verità, è leggere i report che ormai da qualche anno sono realizzati dalla Fondazione Britannica Nesta  e dalla Ford Motor Company . Entrambi guardano con (cauto) ottimismo al futuro perché negli ultimi cinque anni la creatività e lo spirito d’intraprendenza hanno guidato il mondo nell’innovazione del mercato e della società.
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HealthTech: Top 100 Influencers, Brands and Publications

HealthTech: Top 100 Influencers, Brands and Publications | Health promotion. Social marketing | Scoop.it

The digital revolution has catalysed many changes in the way society functions, these range from instant news alerts to virtual reality gaming. The rise of technology has also boosted the healthcare industry in unimaginable ways. 70% of healthcare organizations worldwide will invest by 2018 in technology including apps, wearables, remote monitoring and virtual care. Earlier this month the FT reported that an app that identifies when a patient’s health is deteriorating by their log of symptoms and delivers a report, has helped to prolong the lives of cancer sufferers. This is by no means an isolated case, with medical technology improving exponentially.

Health technology may be improving in leaps and bounds but this is not without investment. Galen Growth has estimated that venture funding in healthtech start-ups was over $5B last year. In fact, in mid-June CNBC reported that FundRx and angelMD are connecting wealthy doctors with medical startups. The high level of investment in the industry appears to be paying off, with Deloitte’s report on digital heath in the UK stating that the global healthtech industry could be worth up to £43bn by 2018.

MAPPING THE COMMUNITY

We were very interested in seeing which individuals, brands and publications were leading the social media debate around health tech, so we analysed over 812K tweets mentioning the key words: HealthTech OR ((Health) AND (Tech OR Technology)) or “digital health” OR digitalhealth from Jan 1st – June 25th 2017. We then identified the Top 100 most influential individuals, brands and publications leading the discussion.

Below is a network map showing recent interactions with the number one influencer John Nosta. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

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Fresh off FDA approval, GlaxoSmithKline's Shingrix gets CDC panel vote over Merck shot 

Fresh off FDA approval, GlaxoSmithKline's Shingrix gets CDC panel vote over Merck shot  | Health promotion. Social marketing | Scoop.it
In a significant lift for GlaxoSmithKline's new shingles vaccine, the CDC committee in charge of vaccination policy in the U.S. endorsed Shingrix over the older shot, Merck's Zostavax. If confirmed, the decision will give the newly approved GSK product a long launch runway, as tens of millions U.S. adults would be encouraged to get the two-dose option.
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Public Health England: Social Marketing Strategy 2017 to 2020

Public Health England: Social Marketing Strategy 2017 to 2020 | Health promotion. Social marketing | Scoop.it

Why health inequalities are a concern for social marketing. Health inequalities are systemic and avoidable unjust differences in health and wellbeing between groups of people or communities. Health inequality in England is already acute: males and females living in the most deprived areas can expect to have 19 fewer years of good health, compared with the least deprived, which means that, for 25 million people living in the more deprived areas of England, healthy life expectancy is lower than the current state pension age. People who are worse off are also less likely to have the financial and social resources to improve things for themselves. By contrast, wealthier (and, often healthier) people are more likely to actively seek out and engage with health information. We therefore need to focus our marketing programmes, and target tightly, to ensure they reach where they are most needed. This is not just about income and social class, although these are powerful; health inequality is also affected by ethnic and racial disparities, sexuality, gender and geography. Health inequality is a gradient, which means that it is not only the most deprived who suffer inequality: all but the wealthiest are affected.

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Study documents changing opinion among Italian doctors about PrEP

A survey of Italian infectious disease physicians working with HIV, conducted in 2015 but only published this July, reveals that at that time there was still considerable scepticism about HIV pre-exposure prophylaxis (PrEP).

The study data were collected in April and May 2015, two months after the results of the PROUD and IPERGAY studies were announced, but a year before the European Medicines Agency (EMA) approved PrEP.

At this point, the attitudes of the physicians polled – who form a substantial proportion of Italian doctors working with HIV – appeared to be in transition or even contradictory. While over half of them considered that health authorities had an ethical obligation to prescribe PrEP if needed, less than 30% thought it should be paid for by the national healthcare system. And while over 60% said that at least one of their patients had asked about PrEP, only a third said they were “familiar” with it.

In Italy, HIV treatment is conducted primarily by infectious disease physicians in HIV care centres based in hospitals. At the time of the survey there were 153 HIV Care Centres in Italy altogether but the questionnaire was sent to doctors in 50 centres with more than 500 patients each. The mean number of patients in Italian HIV care centres was in fact at that time 624, with a small number of large centres (HIV patient numbers ranging from 17 to 6526). It was assumed at this time that PrEP would also be dispensed by experienced HIV physicians, an assumption 63% of survey respondents agreed with.

 

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Over 65s flu vaccination programme was ineffective, data show

Over 65s flu vaccination programme was ineffective, data show | Health promotion. Social marketing | Scoop.it
Last winter’s flu vaccination programme in the over-65s was ineffective, according to new data from Public Health England (PHE).1

Provisional estimates show that for all age groups combined, the vaccine effectiveness against influenza A and B was 39.8% (85% CI 23.1 to 52.8). But for the over-65s, the principal target of the campaign, effectiveness was −6.3% (CI −95.5 to 42.0).

PHE said that the failure of the campaign in older people meant that better vaccines were needed for them. “It is increasingly recognised that the current generation of flu vaccines often work less well in the elderly, likely because of factors such as the weaker immune systems in this population,” a statement said in response to questions from The BMJ . “Nonetheless, over a number of years, …
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Using Sentiment Marketing to Improve the Patient Experience

Using Sentiment Marketing to Improve the Patient Experience | Health promotion. Social marketing | Scoop.it
Every day, hospitals and ASCs (ambulatory surgical centers) strive to improve the patient experience and get the best outcomes possible. In utilizing sentiment analysis and marketing, they access data that helps them optimize the patients’ experiences and track response to services real-time.

What is Sentiment Marketing?
Sentiment marketing begins when you start addressing the comments your patients' make based on the results of your sentiment analysis.

Sentiment analysis refers to technology that helps marketers determine and understand the emotional tone of online responses to brands and marketing campaigns. Sentiment analysis or opinion mining makes use of algorithms and new technologies to classify and analyze opinions about your facility. However, it does not stop at opinions, it analyzes attitudes and emotions expressed in each comment. Sentiment analysis reads more into every response and draws the true meaning behind the words.

Sentiment analysis helps marketers make sense of social media opinions. You get honest and real time data without the additional expense of reaching out to your audiences for feedback. Additionally, it does not focus on the loudest or most aggressive voices. You can access the opinions of your entire audience for a realistic and holistic assessment.

The Future of Marketing 
As technology and consumer trends change, medical marketers must shift their focus to creating holistic experiences that appeal to their patients with emphasis on two focus areas:

Brand Strategy

Sentiment analysis allows you to track more than just your business; you can monitor industry trends and your competitors, helping you improve your brand strategy. Proper utilization of sentiment analysis and big data analytics allows you to personalize and improve patient experiences, which improves loyalty and ultimately, revenues for your facility.

Predictive Analytics
Predictive analysis helps you track and identify patient behavior from data available on social and open-source platforms. With this data, you can predict patient expectations and create experiences that meet their needs in a timely fashion.

Sentiment Marketing in Hospitals and ASCs
Online reviews, ratings and HCAHPS scores play an important role in helping healthcare providers asses their patients’ experiences. With sentiment analysis, your facility can use the data to edge out competition by optimizing experiences based on patient needs.

The sentiment analysis strategy allows you to classify comments from patient surveys and online comments into categories such as nursing, physicians, pain management, discharge, facilities, and services. With the data, you can now create an integrated patient experience that allows you to:

Quantify performance – Scoring comments helps you quantify the patient experience and identify areas that need improvement.

Get In-Depth Insight – Converting opinions into data gives a deeper understanding of factors affecting medical care reimbursement and performance of individual factors in the patient experience.

Motivate Staff – For example, with access to over 20 percent more positive comments than negative comments, you have enough data to encourage your staff to keep up good habits. Negative comments also challenge the staff to work toward creating a more positive patient experience.

Patient Satisfaction and the Revenue Cycle

It is well recognized that patient satisfaction is directly related to a patient's commitment to pay. This is especially important during a time when patients' healthcare costs are rising. Therefore, it is in the best interest of every hospital and ASC to make their patient's experience a priority.  Hospitals and ASCs with a well established marketing strategy and who are looking to make patient satisfaction top of the line, should consider sentiment analysis as the next step for taking their services, and likely the success of their patient collections, to the next level.

Topics: medical marketing, sentiment analysis, patient satisfaction, sentiment marketing, patient insights, healthcare marketing, patient experience


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The vaccine wars. Debunking myths, owning real risks, and courting doubters.

The vaccine wars. Debunking myths, owning real risks, and courting doubters. | Health promotion. Social marketing | Scoop.it
In 2015, the most recent year for which data are available, just 72% of U.S. toddlers had received seven key vaccines recommended by the Centers for Disease Control and Prevention. Together, these vaccines protect against 11 potentially deadly diseases. Perhaps the subpar number is not surprising: As once-common diseases of childhood fade from public view, it is understandable that parents' attention would shift from the fear of disease to concerns about risks of the vaccines themselves. The articles in this issue debunk myths old and new about these risks; acknowledge the real, rare vaccine injuries that do occur; and explore what's known about what works to persuade vaccine-hesitant parents. And the graphic data on this page serve as a powerful reminder of the power of vaccines to vanquish disease.
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Why Did My Patient Leave Me? - Cancer on Nautilus

Why Did My Patient Leave Me? - Cancer on Nautilus | Health promotion. Social marketing | Scoop.it

I thought the visit went well. I walked in with a warm hello, shook hands, introduced myself, sat down, and began to listen. No computer screen was open

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Listening for What Matters

Listening for What Matters | Health promotion. Social marketing | Scoop.it
Effective health care requires physicians tailor care to patients' individual life contexts, including their financial situation, social support, competing responsibilities, and cognitive abilities. Physicians, however, are poorly prepared to consider patients' lives when planning their care. The result is measurably harmful to individuals and costly to society.
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How apps can help patients take care of themselves

How apps can help patients take care of themselves | Health promotion. Social marketing | Scoop.it

Digital tech allowing patients to manage long-term health conditions is saving the NHS cash and transforming lives.

In a shed next to his Portsmouth home, former soldier Paul Quinn plugs into state-of-the-art technology, costing only £20 and operated through his iPad, to manage his chronic, life-threatening respiratory disease. He exercises there with his wife Elizabeth, guided by printouts of routines he has pasted to the walls.

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Heart age calculator - NHS Health Check - NHS Choices

Heart age calculator - NHS Health Check - NHS Choices | Health promotion. Social marketing | Scoop.it
How healthy is your heart? Use this tool to find out if your heart age is higher or lower than your actual age.
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Five Social Media Sites for Physicians

Five Social Media Sites for Physicians | Health promotion. Social marketing | Scoop.it

What’s the first thing you do when you wake up in the morning? If you’re like millions of Americans, you roll over, grab your phone, check your email and visit your favorite social media sites.

Many use social media sites like Facebook, Twitter, Instagram and LinkedIn for entertainment, to network for business, as their daily news sources or as a way to keep in touch with friends and family. It should come as no surprise, then, that physicians are utilizing social media as a means to connect, share and learn from other physicians. As a physician yourself, if you have a moment throughout your day to engage in social media, you may want to strongly consider learning about the following five most popular social media sites for those in your position:

  1. Doximity

Doximity is like Facebook for physicians, connecting physicians to other physicians they already know. The company claims to be the largest medical professional network in the United States, with more than 60 percent of clinicians as members. The site boasts functionalities and features such as HIPAA-secure communication, a job board, tools to earn and track CME credits and data on compensation trends for a provider’s specialty and geographic area.

  1. Sermo

Sermo is one of the biggest, most successful social networks for doctors to collaborate globally. It’s a physician-only site that is often called a “virtual doctors’ lounge,” allowing providers to anonymously ask questions about anything and everything, including the practice of medicine and business management.

  1. DailyRounds

DailyRounds is a clinical case site for doctors and medical students. DailyRounds presents clinical cases in a journal-like manner so that physicians can read about short cases and even share some of their own.

  1. Ozmosis

Ozmosis verifies the identities of its members to ensure that only U.S. licensed physicians join. Once members, physicians can access knowledge feeds that are similar to Facebook’s friend feed. These knowledge feeds provide continuous updates of new journal clubs, cases, questions and videos.

  1. QuantiaMD

QuantiaMD is an online community with more than 200,000 registered members. An active community, these physicians learn from faculty members who teach at some of the top medical institutions. Physicians can participate in short expert presentations and collaborate with each other to deliver better care for the patients they serve.

Online communities provide physicians with access to countless resources, including articles, experts in the field, colleagues and networks. These sites also give clinicians a place to share cases, disseminate research and engage in health advocacy. As technology is constantly changing and social media sites tend to come and go, some sites will likely die out and be replaced with newer, more robust solutions. No matter how long these sites last, however, social media sites can play an important role in the advancement of healthcare and will undoubtedly shape the way physicians share information, ideas and career interests. 


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Discover: Mother

Discover: Mother | Health promotion. Social marketing | Scoop.it

LONDON, United Kingdom   Stocked with cold pressed juices, fresh salads and healthy snacks, Mother’s innovative vending machines are turning the notion of convenience food on its head.

Launched in 2014 in London, the ground-breaking machines, filled with healthy and nutritionally-balanced food, can be found in various locations across the capital, including Amazon’s headquarters and Tower 42.

Using bespoke technology to produce a streamlined and interactive experience for users, the intuitive 22 inch touch screen found on each machine, displays high-res images that reflect the physical location of the items on offer as well as showing their dietary values, which can be filtered to meet the requirements of each customer.

 

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