Social marketing - Health Promotion
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Social marketing - Health Promotion
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Rescooped by Giuseppe Fattori from Collaborative Revolution!

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Social marketing - Health Promotion |
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, February 16, 2014 12:33 PM

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.

The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.

2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.

Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, and other tools is less PUSH and more relevant community built on personas and segments.

Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.

Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

Rescooped by Giuseppe Fattori from Social Marketing Revolution!

17 Social Media Books You Would Read If You Only Had The Time

17 Social Media Books You Would Read If You Only Had The Time | Social marketing - Health Promotion |
Discover the books read recently by social media pros and the key takeaways they had to help improve their social media marketing.

Great list just purchased 5 of them on Amazon, now if I only had the time to actually READ anymore (lol). I buy the book because having a book laying aournd staring at me with those "read me now" eyes makes me more guilty than injecting something else I'll never open into my Kindle or iPad.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 19, 2013 12:44 PM

Here is what I just purchased on Amazon:

Contagious - been thinking a lot about viral marketing fter launching 

Epic Content Marketing  - Pulizi is a trusted source on content marketing since he heads the Content Marketing Institute and was preaching content marketing when most IMers were still wondering what "content marketing" is. 

Ignore Everybody - looked interesting and agree the more purple your cow is the better these days. 

Spreadable Media - creating cultural memes, ideas that spread, is a very different thing than "marketing". Want to learn how to change my process to get more "spread" out of my media (lol). 

 Have Read

Platforms - not really the book I thought it was, an explanation about how to build an effective social marketing engine, more HOW TO social media (front end).

Tribes By Godin - a must read. 

NO BS Social Media - must read. 


Martin (Marty) Smith's comment, December 19, 2013 12:45 PM
Let's hope some health care providers read "contagious" Luigi :). Thanks for the Scoop. Marty
Rescooped by Giuseppe Fattori from Social Marketing Revolution!

10 Big, Recent Changes To Twitter, Facebook, Linkedin You Should Know

10 Big, Recent Changes To Twitter, Facebook, Linkedin You Should Know | Social marketing - Health Promotion |

In search of a better social media strategy? Listen up: these changes will change the way you share.


Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....

Via Jeff Domansky, malek, Martin (Marty) Smith
Chevelle's curator insight, January 29, 2014 11:57 AM

Love the offline conversion metrics

Antoine Gravet's curator insight, January 31, 2014 3:03 AM

Vous suivez les actus de nos plus importants réseaux sociaux? Alors vous n'avez pas pu rater les plus gros changements qu'ils opèrent et vont opérer qui influenceront nos choix et nos comportements. Rappel.

Arianna Bejarano's curator insight, February 13, 2014 5:15 PM

The social media has changed the world today. Mostly everyone has a tweeter or even a Facebook but nobody nows the actually changes since tweeter and Facebook come out in the media. Well there are 10 bigs changes that make tweeter and Facebook one of the biggest social media today. 

Rescooped by Giuseppe Fattori from Marketing Revolution!

QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Social marketing - Health Promotion |
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...

Via Martin (Marty) Smith
Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook?
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!