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Pinterest Adds New Visual Discovery Tool For Mobile Devices: Guided Search

Excerpt from the review article by Search Engine Land:
"Pinterest wants to help its users find what they are looking for even if they don’t know what exactly that is. The company’s solution, Guided Search, is a predictive search engine powered by social curation.

Announced last night at Pinterest’s San Francisco headquarters, Guided Search was presented by CEO Ben Silbermann as a breakthrough for people exploring Pinterest, “the world’s largest human created collection of things.”

Regular search is great — the most amazing invention, Silbermann said — but it’s best for answering specific questions. Users of Pinterest need something better to sift through the billions of pieces of content on the visual social bookmarking site.

And because 75% of Pinterest usage is on mobile devices, the company is focusing on mobile development. Guided Search is a mobile only product, released within updated iOS and Android apps in the Apple and Google Play stores last night. A desktop version will come later, but no timetable was given.
Pinterest aimed to minimize typing by improving autocomplete and giving each suggestion a compelling visual representation. They made the search bar more prominent and added a new visual parasol of guides directly below it..."

Read full original article by Searche Engine Land:
http://searchengineland.com/pinterest-guided-search-189950

Read more on the Pinterest Blog:
http://blog.pinterest.com/post/83772264616/guided-search-a-new-way-to-find-what-youre-looking

Introducing Guided Search Video:
https://www.youtube.com/watch?v=qyYVI0ySDvk

 


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, April 26, 2014 2:35 AM
@oddsink ...thank you for appreciation my scooped article!
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3 Things You Need To Know About Entry-Level Business Development and Partnerships at Startups

3 Things You Need To Know About Entry-Level Business Development and Partnerships at Startups | Marketing News | Scoop.it
Three things you need to know if you are looking to do business development and partnerships at a startup.

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Influencer Marketing and its Importance

Influencer Marketing and its Importance | Marketing News | Scoop.it
First of all, let me say this is not a new Greensboro marketing concept. However, if you can get the right people engaged and have them talking about your products and your brand, you will be able to expand your consumer ...

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Ron Sela's curator insight, September 5, 2013 1:29 AM

Influencer Marketing and Its Importance

BillHeiden's curator insight, April 7, 2014 5:05 PM

A good, basic primer on the age old truths of influencers in the SM age...

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Social Media Marketing Trends For 2014 - Business 2 Community

Social Media Marketing Trends For 2014 - Business 2 Community | Marketing News | Scoop.it

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Must-Attend Marketing Conferences For Leaders In 2014 - Forbes

Must-Attend Marketing Conferences For Leaders In 2014 - Forbes | Marketing News | Scoop.it
Must-Attend Marketing Conferences For Leaders In 2014
Forbes
When I look back on growing my company, I realize just how valuable attending marketing conferences was to both expanding my knowledge of industry trends and growing my network.
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Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples | Marketing News | Scoop.it
Words aren't enough to keep customers and prospects engaged these days. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Mar...

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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | Marketing News | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

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janlgordon's curator insight, November 17, 2013 1:27 PM


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

GregoryBurrus's curator insight, March 5, 2014 2:18 PM

Growing stream of customers from inbound or attraction marketing works

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Social Media Marketing Trends For 2014 - Business 2 Community

Social Media Marketing Trends For 2014 - Business 2 Community | Marketing News | Scoop.it

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[Graphic] The Top 3 Social Messaging Apps Among Smartphone Users

[Graphic] The Top 3 Social Messaging Apps Among Smartphone Users | Marketing News | Scoop.it
Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users. Below, a look at WhatsApp usership around the world and a snapshot of users' demographics. Infographic: Carlos Monteiro

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