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Why Social Media Customer Care Matters

Why Social Media Customer Care Matters | Social Media Marketing Buzz | Scoop.it
More and more consumers are turning to social media to seek for customer support. This infographic shows the importance of social media customer care.
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Statistics and trends about social media customer care every business should know.
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7 Content Marketing Trends You Should Be Following

7 Content Marketing Trends You Should Be Following | Social Media Marketing Buzz | Scoop.it
Twenty years ago, Bill Gates said that “content is king.” His words turned into a global motto for content marketers, SEO experts, and social media specialists. Are his words still valid today? We got rid of bad black hat link building strategies. We focused on good, relevant, high quality and shareable information. Thus, content as we know it is on top of its game.

The rise in technology put new marketing tools and platforms within our reach. It led content to become more than well-selected and well-presented words. It turned it into an instrument used to engage users, keep them close, and make them loyal to your brand.

Via Brian Yanish - MarketingHits.com
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ROI or RIP: the complete Content Marketing handbook for SMBs

ROI or RIP: the complete Content Marketing handbook for SMBs | Social Media Marketing Buzz | Scoop.it
Are you going to generate ROI or RIP? We've put together this 60+ page content marketing handbook to ensure you fall into the 30% of successful content marketers out there. 

Via Skip Boykin
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How to Turn One Long-Form Article Into Nine Pieces of Content - MarketingProfs

How to Turn One Long-Form Article Into Nine Pieces of Content - MarketingProfs | Social Media Marketing Buzz | Scoop.it
1. Break Up Points Into New Blog Posts

2. Host a Live Webinar

3. Upload Your Webinar Recording to YouTube

4. Upload Your Webinar Slides to SlideShare

5. Write a Webinar Recap Post

6. Do a Facebook Live Event

7. Do a Podcast

8. Write a Recap Post of the Podcast

9. Create an Infographic

Via marketingIO
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marketingIO's curator insight, June 6, 5:03 PM

Note: There are so many options.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Offer Great Customer Service with Post Sales Content Marketing

Offer Great Customer Service with Post Sales Content Marketing | Social Media Marketing Buzz | Scoop.it
Offer Great Customer Service with Post Sales Content Marketing- Develop strong customer relationship through post sales content marketing.
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7 Growth Hacks to Improve Your Content Strategy

7 Growth Hacks to Improve Your Content Strategy | Social Media Marketing Buzz | Scoop.it
Patching the holes in your content strategy takes time and energy. Conserve your resources with these seven growth hacks.

Via Kamal Bennani, massimo facchinetti, Stefano Principato
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4 Steps to Gain Customer Trust Using Content Marketing

4 Steps to Gain Customer Trust Using Content Marketing | Social Media Marketing Buzz | Scoop.it
Content marketing isn't just about distributing valuable content to your audience. Another goal you should focus on is to gain customer trust.
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Picture Perfect - 11 Visual Content Tools and Resources for Marketers

Picture Perfect - 11 Visual Content Tools and Resources for Marketers | Social Media Marketing Buzz | Scoop.it
Here are 11 handy visual content tools and resources to help you create awesome and share-worthy visual content for your social media
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Content Marketing Analysis - 5 Critical Questions You Need to Ask

Content Marketing Analysis - 5 Critical Questions You Need to Ask | Social Media Marketing Buzz | Scoop.it
Content Marketing Analysis - 5 Critical Questions You Need to Ask - Stuck in a content marketing rut? Reevaluate your content marketing efforts
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5 Ideas for Your Facebook Holiday Marketing Campaign

5 Ideas for Your Facebook Holiday Marketing Campaign | Social Media Marketing Buzz | Scoop.it
Are you already preparing for your Facebook holiday marketing strategy? Discover how you can effectively reach out to your customers online
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Trending Content Topics in B2B Marketing - Profs

Trending Content Topics in B2B Marketing - Profs | Social Media Marketing Buzz | Scoop.it
Marketing Strategy - B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.

Via marketingIO
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marketingIO's curator insight, July 6, 2016 8:57 PM

QR codes?

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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5 Reasons You Aren't Earning Enough Links

5 Reasons You Aren't Earning Enough Links | Social Media Marketing Buzz | Scoop.it
It can be a slow process, but producing meaningful content for specific audiences, along with a little scaling and syndication, will yield positive link building results.

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Must-Have Visual Content Marketing Tools to Boost Engagement

Must-Have Visual Content Marketing Tools to Boost Engagement | Social Media Marketing Buzz | Scoop.it
Packing your content with visuals has now become an important aspect of digital communication.Here's a list of visual content marketing tools you'll need
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Video Content Marketing: Cheap and Easy Ways to Get Started

Video Content Marketing: Cheap and Easy Ways to Get Started | Social Media Marketing Buzz | Scoop.it

It’s extremely likely that your target audience wants video content. Brands that create useful, engaging video will quickly surpass their competitors who don’t. So whether your brand sells baby strollers or enterprise-level cloud-based SaaS solutions, it makes sense to get into video.

 

Granted, video can be complicated and expensive. You could spend thousands of dollars on equipment, hire someone to shoot and edit the final product, or turn your conference room into a fully-functioning television studio. But there’s no need to go that far to see if video fits your content strategy.

 

Here are four cheap ways to get started with video content marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 29, 1:50 AM

Learn four easy & cheap ways to explore video content marketing. You don’t need a production house to create compelling video; use these tips to get started.

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Content Marketing 2017: Top 200 Global Influencers

Content Marketing 2017: Top 200 Global Influencers | Social Media Marketing Buzz | Scoop.it

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.

Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation. We went deeper into the specific sub-categories and tracks at CMWorld2017 to call out the influencers who are driving engagement within the influencer community on these niche topics.

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 5, 4:10 PM

Here's a valuable content marketing reference from Onalytica.

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50 Women Who Are Top Content Marketing Influencers & Speakers 2017

50 Women Who Are Top Content Marketing Influencers & Speakers 2017 | Social Media Marketing Buzz | Scoop.it
With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals.

For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World over the past 3 years. That’s 392 speakers in all!

Via Webmaster
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Webmaster's curator insight, September 17, 4:54 PM

Who is your favourite #ContentMarketing #Influencer? 

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The Power of Video Content Marketing

The Power of Video Content Marketing | Social Media Marketing Buzz | Scoop.it

Blog posts, ebooks, whitepapers, and other forms of written content can do this quite well, but written content just can’t beat video content on a number of levels.


Video content:


- Has a lower price of entry (easier to watch a few seconds of a video than read a few sentences in an ebook)


- Can convey a larger amount of information in a shorter amount of time (not always the case, but often the case)


- Is more accessible to some audiences (not everyone can read/wants to read/can read well/finds reading enjoyable)


- Is more engaging (audiences are more engaged by video content than by written content)


- Can more easily and more powerfully engage an audience emotionally....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 9, 10:07 AM

Video marketing basics.

Gerald Sifringer's comment, June 9, 1:08 PM
INTERRESTING !
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7 Industries That Are Well-suited for Content Marketing

7 Industries That Are Well-suited for Content Marketing | Social Media Marketing Buzz | Scoop.it
7 Industries That Are Well-suited for Content Marketing - Find out if your business may reap the benefits of content marketing
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9 Ways to Generate Sales from Your Last Blog Post (Without Being Salesy)

9 Ways to Generate Sales from Your Last Blog Post (Without Being Salesy) | Social Media Marketing Buzz | Scoop.it
These days, “sales” is perceived as a negative five-letter word. Sales has gotten a bad rep. When you hear th

Via Peg Corwin
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Peg Corwin's curator insight, December 5, 2016 4:33 PM

To make sales from a blog post, try these approached -- provide "a ton of value," link to a product, talk about an "insanely valuable use for your product/service," blog about customers, use affiliate marketing, fix a pain pint, give away a preview, hold a content or offer an exclusive deal.

leonard mckenzie's curator insight, December 15, 2016 3:14 PM
It's really important to focus on engagement and relationship building via your blog posts; offer valuable insights, be generous, and most of all be consistent, and you will see a return on the investment of your precious time!
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The Future of Content Marketing: 46 Experts Share Their 2017 Predictions

The Future of Content Marketing: 46 Experts Share Their 2017 Predictions | Social Media Marketing Buzz | Scoop.it
In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of vi…

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8 Ways to Never Run Out of Fresh Content Ideas for Your Social Media

8 Ways to Never Run Out of Fresh Content Ideas for Your Social Media | Social Media Marketing Buzz | Scoop.it
Are you having trouble coming up with fresh content ideas lately? Then here's a list of 8 creative topics that will keep your social media fans engaged
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Find Your Niche: The Best Social Media Platforms for Your Business

Find Your Niche: The Best Social Media Platforms for Your Business | Social Media Marketing Buzz | Scoop.it
Find Your Niche: The Best Social Media Platforms for Your Business - Here's a look into the 48 social media platforms you can use to promote your business.
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6 Great Hacks for User Growth -

6 Great Hacks for User Growth - | Social Media Marketing Buzz | Scoop.it
Bringing users to your webpage is the first part of growth hacking (however it doesn’t end there). It is super-important as it allows your to run tests and improve further parts of the conversion funnel and turn those users into paying customers. It’s great if you have huge marketing budget. Go ahead and buy tons …

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3 Ways to Get User Generated Content Marketing to Work for You

3 Ways to Get User Generated Content Marketing to Work for You | Social Media Marketing Buzz | Scoop.it
3 Ways to Get User Generated Content Marketing to Work for You - Here are the best practices when incorporating user generated content in your campaign
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Reach of Social Networks by age group [#ChartoftheDay] - Smart Insights Digital Marketing Advice

Reach of Social Networks by age group [#ChartoftheDay] - Smart Insights Digital Marketing Advice | Social Media Marketing Buzz | Scoop.it
Those interested in targeting millennials should look to Instagram, Snapchat and the ubiquitous Facebook When you're debating which networks to give the ma. Marketing topic(s):Social media marketing. Advice by Robert Allen.

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