Social Marketing Automation
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Demandbase introduces first marketing cloud designed for B2B

Demandbase introduces first marketing cloud designed for B2B | Social Marketing Automation | Scoop.it
B2B marketers, get ready to jump to the cloud. Demandbase announced that it is rolling out its marketing cloud—the first ever designed specifically for the B2B space.
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Social Selling. It's A Piece Of Cake.

Social Selling. It's A Piece Of Cake. | Social Marketing Automation | Scoop.it
Think of social media and social selling as a birthday cake. Successful sellers use social media to layer on social media to their current sales activities to be more effective with their day-to-day activities.
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“Social Selling” – the next bubble?

The world of enterprise software, more specifically the part that relates to social media, resembles an over-productive bathtub, with frothy terms flowing over the edges. After “social business”, “social CRM” and “social analytics”, it is now time for “social selling”. If you are not a vendor, you would be forgiven for believing that “social selling” is the silver bullet to identifying the “ROI of Social” (yet another finalist in the competition for the frothiest bubble). Despite what some of our fellow vendors say, “social selling” is much more than publishing content to social channels, engaging with whoever does something with it and then hoping to close sales deals with them. If it were that easy, every salesperson worth his/her last coin would be doing nothing but “social selling”. “Social Selling” is the final part of a process that needs to be well defined. Why so? Can the ‘socially suave’ salesperson not dive into his/her networks on social channels and get deals closed? A
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Got Social Selling? - Linkis.com

Got Social Selling? - Linkis.com | Social Marketing Automation | Scoop.it
Got Social Selling?, by Jeannette L Browning: Social Selling expands reach, leads, and shortens the sales cycle to address the demands of the new buyer. (RT @jlbrowning: Got Social Selling? is out!
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Audience Insights: Facebook’s New Feature

Audience Insights: Facebook’s New Feature | Social Marketing Automation | Scoop.it
Marketing is all about delivering the right messages to the right audience at the right time.  Facebook For Business has just announced yet another enhancement to their platform that will deliver …
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Marketing automation is not marketing strategy - Biznology

Marketing automation is not marketing strategy - Biznology | Social Marketing Automation | Scoop.it
Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool,
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How To Do Social Selling When Your Prospects Aren't Social - Business 2 Community

How To Do Social Selling When Your Prospects Aren't Social - Business 2 Community | Social Marketing Automation | Scoop.it
How To Do Social Selling When Your Prospects Aren't Social
Business 2 Community
Plenty of your prospects aren't active on social media.
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