social interactive TV
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everything about TV going social
Curated by Cedric Monnier
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Why Transmedia Branding?

Why Transmedia Branding? | social interactive TV | Scoop.it

Via The Digital Rocking Chair
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Marc Wachtfogel, Ph.D.'s curator insight, August 3, 2015 11:16 PM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Debora Rodrigues's curator insight, August 4, 2015 7:17 AM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Melanie Hundley's curator insight, August 4, 2015 10:16 AM


Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

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Up Tv rend votre télévision connectée - L'Express

Up Tv rend votre télévision connectée - L'Express | social interactive TV | Scoop.it
Avec une carte PCMCIA qui se branche directement sur la télévision et une application gratuite à télécharger sur son smartphone ou sa tablette, Up tv transforme votre téléviseur en écran interactif.
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Netflix boss predicts the end of broadcast TV

Netflix boss predicts the end of broadcast TV | social interactive TV | Scoop.it
Netflix CEO Reed Hasting has said that broadcast TV’s days are numbered.

The boss of the US-listed streaming service was speaking at a company event in Mexico this week when he made the bold proclamation that over the air TV will last another 16 years, suggesting it would become antiquated in the face of new platforms and services.

“Broadcast TV will probably last until 2030,” Hastings said in Mexico. He said broadcast was “kind of like the horse — you know, the horse was good until we had the car”.

Cable reaches about 100 million homes in the US although traditional pay TV subscriber numbers are in decline. There are about 125 million TV homes in total.

Netflix has expanded rapidly this year, launching in a swathe of European territories and announcing an Australian roll-out, which will take place early next year. In its domestic US market, it had 37.2 million customers at last count and internationally, reported 15.8 million.

Netflix also broke out Lat-Am specific customer numbers for the first time at the Mexico press event, saying it had topped the five million mark. It usually reports an overall international subscriber and customer number and it marked the first time it had given region-specific numbers for Latin America.

Via Patrick Lopez, Guillaume de Lafontaine
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La Social TV chez France Télévisions - SocialTV.fr

La Social TV chez France Télévisions - SocialTV.fr | social interactive TV | Scoop.it
Alors que le rayonnement numérique de France Télévisions s’est accentué en 2013, nous partons à la rencontre d’Antonio Grigolini et de Philippe Bourquin.

Via Ludovic Bostral
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In a post-Google TV era, Hisense takes a first stab at defining Android on TV

In a post-Google TV era, Hisense takes a first stab at defining Android on TV | social interactive TV | Scoop.it
“ One of the bigger surprises at CES was Hisense with its new line of Vidaa smart TVs, which are based on Android and show where Google TV is going now that it isn’t called Google TV anymore.”
Via Guillaume de Lafontaine
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Bouygues Telecom: "Chromecast will force STBs towards open OS"

Bouygues Telecom: "Chromecast will force STBs towards open OS" | social interactive TV | Scoop.it

It’s the first IP&TV News interview of 2014, and it’s a real zinger. Dr. Yves Caseau is currently Bouygues Telecom’s Executive Vice-President in charge of New Products and Innovation, where his key responsibility is to design and to build “triple play” products (gateways and set top boxes). He is the author of books on information systems, lean management and enterprise organization, and in this interview breaks down the current connected entertainment ecosystem with a thoroughness and insight not easy to come by. In the course of the discussion we touch on things like Chromecast, 4K and what home entertainment could look like five years down the line…

 

.../...


Via Guillaume de Lafontaine
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Year 2013 - The Projects [#Transmedia]

Year 2013 - The Projects [#Transmedia] | social interactive TV | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 2, 2014 12:55 PM


Simon Staffans:  'One thing that struck me as I was putting together  [One Year In Now Media 2013 Edition] is that it was shock full of great examples of storytelling in the ”Now Media” vein – from documentaries to ads, from TV series to native online content. All in all, a pretty great recap of what 2013 was all about, multiplatform and transmedia storytelling-wise.'

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L'avenir de la télévision en 6 points

L'avenir de la télévision en 6 points | social interactive TV | Scoop.it
Ernst & Young a publié aujourd'hui un papier sur l'avenir de la télévision dans le nouvel environnement "où le public a pris le contrôle". Résumé en six points :   1 Le "storytelling" va évolue...

Via Clément Morin
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Adobe: TV Everywhere Homes Doubled in 2013 | Beet.TV

Adobe: TV Everywhere Homes Doubled in 2013 | Beet.TV | social interactive TV | Scoop.it
.@jhelfand on TVE adoption. RT @Beet_TV: BEET VIDEO: @Adobe: #TVEverywhere Homes Doubled in 2013 http://t.co/Zu1vRyB3sj @AdobePrimetime

Via Mattia Nicoletti, Clément Morin
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TV connectée : Netflix beaucoup plus puissant que YouTube ...

TV connectée : Netflix beaucoup plus puissant que YouTube ... | social interactive TV | Scoop.it

Dans une étude réalisée sur le premier trimestre 2013 aux US, on constate que 47% des appareils (TV connectée, lecteur blue-ray, consoles…) sont connectés et réellement utilisés.

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never.no continues social TV innovation - MediaMughals

never.no continues social TV innovation MediaMughals The announcement is a part of its aggressive drive to include all avenues of widely used social media in the emerging TV experience.Broadcasters that use the never.no IS will be able to push and...
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Bandes-annonces In Memoriam : Le Dernier Rituel : Phoenix's return / PC

Bandes-annonces In Memoriam : Le Dernier Rituel : Phoenix's return / PC | social interactive TV | Scoop.it
Ce trailer une nouvelle fois très classieux du nouveau volet d'In Memoriam annonce clairement l'ambiance dans laquelle vous allez être plongé. Terrifiant.

Via Transmedia Ready
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TELE STAR & DOTSCREEN LANCENT LE PREMIER SOCIAL TV ... - BFMTV.COM

TELE STAR & DOTSCREEN LANCENT LE PREMIER SOCIAL TV ... - BFMTV.COM | social interactive TV | Scoop.it
TELE STAR & DOTSCREEN LANCENT LE PREMIER SOCIAL TV ...BFMTV.COML'application téléchargeable gratuitement permet de connaître en temps réel les programmes TV qui font le plus de buzz sur les réseaux sociaux.
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Peut-on calculer le ROI du social media ? - ZDNet France

Peut-on calculer le ROI du social media ? - ZDNet France | social interactive TV | Scoop.it
La présence des marques sur les réseaux sociaux est devenue non négociable : il faut y être. Mais à quel prix, et pour quel retour sur investissement ?
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Les Français inscrits sur 3 réseaux sociaux en moyenne - ZDNet France

Les Français inscrits sur 3 réseaux sociaux en moyenne - ZDNet France | social interactive TV | Scoop.it
Selon une étude de Mediametrie, 7 inscrits sur 10 se connectent à un de ses services au moins une fois par jour.
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Brightcove Once Empowers Google Chromecast Publishers to Monetize Video Content with Personalized Advertising

Developers using the open Chromecast SDK can create a smooth advertising experience with Once

 


Via Olivier NOEL, Ludovic Bostral
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Rescooped by Cedric Monnier from My Social TV
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Social TV in France | Infographie

Social TV in France | Infographie | social interactive TV | Scoop.it

La Social TV vue par les internautes. Quel bilan ?


Via Pierre-Laurent CONSTANT
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Matthieu Michon Rossel's curator insight, February 26, 2014 5:13 PM

Les réseaux sociaux permettent d’échanger plus rapidement et facilement avec nos proches. Mais qu'en est-il de nos interactions avec les médias plus traditionnels ? 

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Snowfallen StoryTelling: 150+ Examples of Long-Format Multimedia Stories

Snowfallen StoryTelling: 150+ Examples of Long-Format Multimedia Stories | social interactive TV | Scoop.it

Via Robin Good
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Robin Good's curator insight, January 4, 2014 8:07 AM



Snowfallen definition: "to publish a whopping great story online that’s stuffed full of integrated multimedia elements — in the manner of the New York Times’ Snow Fall, the epic report on a brutal avalanche that was released late last year to much acclaim."

(source: Matter)

Whether you think that the SnowFall-like journalism format is a great thing or not, this new storytelling format characterized by long narrative texts accompanied by many multimedia elements, seems to see no stop to its growth.


Bobby Johnson of Matter / Medium, is not quite convinced that this format is always the best way to go, but besides his interesting pros and cons for the use of the snowfallen format, he has done a fantastic job of curating a great an "open" collection of all of the "snowfallen" examples already published out there.


The collection provides in a chronological order, "snowfall"-like examples essentially for the last three years, though there are a few dating back as far as to 1996. 


Excellent. 9/10


SnowFallen Examples Collection: https://docs.google.com/spreadsheet/ccc?key=0AnWYxsUNHS4FdGVYMnpkdGdTNTU0RS1SXzktcnZwRWc&usp=sharing#gid=0 




malek's curator insight, January 4, 2014 8:26 AM

A frowing different species in the Storytelling kingdom. Save it in your Google Doc, enjoy at your leisure.

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Binge Watching: The End of Second Screen Social Sharing?

Binge Watching: The End of Second Screen Social Sharing? | social interactive TV | Scoop.it
Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and promotional campaigns.

Via Mattia Nicoletti
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Tops of 2013: TV and Social Media

Tops of 2013: TV and Social Media | social interactive TV | Scoop.it
Listed: the most social TV shows on Twitter in 2013 from @Nielsen http://t.co/jpu31TsVjr

Via Mattia Nicoletti, Clément Morin
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Shazam Automates Its iPhone App | Cable Television News | Broadcast Syndication | Programming | Multichannel.com


Via Mattia Nicoletti, Clément Morin
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6 trends that will change the TV industry | EY


Via Virginie Colnel, Nicolas Moulard - Actuonda
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Gartner Says Second-Screen Users Will Drive Social TV Activities

Gartner Says Second-Screen Users Will Drive Social TV Activities

Most Social TV Experiences Are Delivered Through Companion Apps for Portable Devices, Rather Than TVs

Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the behavior of social TV consumers over the next 24 months, according to Gartner, Inc.

Social TV describes consumer engagement, communication and interaction while watching television. Gartner believes that social TV activities can enhance the value of the TV experience for consumers and offer opportunities to add new users, drive engagement and open up new advertising opportunities through existing social networks.

"Second-screen devices such as tablets, smartphones and ultrabooks are likely to be the principal force behind social TV experiences as companion apps are increasingly written for that experience," said Michael Gartenberg, research director at Gartner. "A combination of content integration, social interaction and loyalty programs are the key activities that will make up the social TV experience."

Long-term efforts to connect traditional TV broadcasts to the Internet have largely been limited to either content companion websites or connected devices such as TVs and set-top boxes (STBs) and that none of these approaches has led to the creation of a true social TV experience for consumers. However, three parts of this experience are now in the process of being combined into a holistic social TV experience delivered primarily through companion devices:

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The Rise of the Second Screen Creates New Opportunities for Marketers

The Rise of the Second Screen Creates New Opportunities for Marketers | social interactive TV | Scoop.it
If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of [...]

Via Rodolphe Pelosse
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Avec Connect, TF1 mise sur la social TV

Avec Connect, TF1 mise sur la social TV | social interactive TV | Scoop.it
Le 2 février, TF1 ajoutera un onglet social TV à son application MyTF1. Pour le spectateur qui regarde la chaîne avec un smartphone ou une tablette, l’interaction avec certains programmes sera totale.

Via Ex FromTheLeft
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