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The Top 50 Social Brands In A Mobile World

The Top 50 Social Brands In A Mobile World | Social media insights | Scoop.it
What impact is mobile having on the power of brands? In the pre-digital world, the brand imposed itself on us through TV advertising, outdoor billboards, radio and magazines. The common feature of all these is the degree to which they accessed our attention as of right. So now we suffer [...]
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Facebook Delivers Highest Social ROI for Travel Brands

Facebook Delivers Highest Social ROI for Travel Brands | Social media insights | Scoop.it
Travel advertisers' paid social media budgets are slowly increasing despite several advertisers' concerns that the return is no higher than with paid search.
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