A lot of people struggle with content and yet it's such an easy way to drive more engagement. Here are 7 visual content ideas that get shared like crazy!

Do you need to spend less time on social media tasks? Discover nine tools to help marketers save time while maintaining a human presence on social media.

The Pros and Cons of Long Posts Today, we have a question from Emma Cameron.  “Hi Darren, I love your podcast! I found your 7 day intensive blogging series very helpful, and it led me to write a post I might never have gotten around to otherwise. In answering my most frequently asked question, which …

Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …

Creating a website that people actually want to visit can be quite the undertaking. A headache, even. There are many moving parts: images, colour palettes, page navigation, etc. And you probably want to eventually make money through your site, right? Coming up with an effective landing page design - the page where you want to turn visitors into actual leads - is a crucial part of that undertaking. And it’s a challenge; one of the top five challenges that marketers face, in fact. A good landing page has several elements to it, and as a marketer, you need to have an understanding of what your visitors want to see on that page. You’ll want to make it as easy as possible for them to submit their information to you, and recognise the benefits of signing up for your service or product. We created the Landing Page Design Template to help guide you through creating your next landing page, and the rest of this post will take a look at the template more closely. The

Social media news and developments making social media marketing easier. (Facebook Live Audience Targeting, Periscope Highlights, Snapchat Follow Suggestions)

Social Media Marketing Podcast 207. In this episode Jon Loomer explores Facebook ad changes and shares what you need to know.

Used well, LinkedIn can be a powerful lead generation tool - here are some tips on how to maximize your LinkedIn efforts. 

Snapchat is arguably the most popular social media app around today. Here’s a quick getting-started guide to show you the basics.

Five critical questions to ask yourself before selecting a marketing automation platform. See this checklist to ensure you get the features you need.

IFTTT is a smart tool that can be used to automate a range of repetitive social media tasks. Check out our favorite social media management recipes!

Using Facebook’s ad platform to market your business is smart. Facebook’s targeting capabilities are state of the art, offering you many opportunities to break through the Facebook noise. Facebook is always updating its Ad Manager.  Let’s be completely honest here: advertising on Facebook is the only way to reach about 98 percent of your audience. So …

if you are looking for social sharing plugins for WordPress, here is a review of 3 we recently evaluated.

Here are 7 great tips on how to discover social media influencers that will help increase profit for your business. Find, engage and build relationships.

Pinterest is the world's fastest growing social network. In this post learn 5 ways to flood your blog with traffic using Pinterest.

Do you want to improve your WordPress blog? Discover 26 easy-to-use WordPress plugins that help marketers add functions with little hassle.

Are you struggling to grow your Pinterest following? Discover how to create Pinterest boards people want to follow.

Wondering if an Instagram business profile is right for you? Discover what marketers need to know about the new Instagram business profiles.

In an effort to keep users away from Snapchat, Facebook is trialing another Snapchat-esque feature, this time enabling users to send private updates in a separate section of the app. 

Here are 20 tips that can help boost your Instagram engagement and maximize your performance on the platform.