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Pharma Can Be Social

Pharma Can Be Social | Social Health | Scoop.it
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My most recent presentation analyzing pharma corporate social media. I am presenting off a Parallax website for this. 

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Innovation: the name of the game for Boehringer

Innovation: the name of the game for Boehringer | Social Health | Scoop.it
Restriction forces us to innovate -- Jack Black By dint of the sheer weight of evidence that has accrued over the past three years alone, Boehringer Ingelheim may reasonably be identified as the ph...
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Syrum Game beta launch at London Science Museum

See the highlights from the Syrum beta launch at the Science Museum in London. For more info on Syrum, visit the official Syrum game site - http://syrum-game...
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Restrictions Force Us To Be Creative - John Pugh, Boehringer Ingelheim [Video] - PSFK

Restrictions Force Us To Be Creative - John Pugh, Boehringer Ingelheim [Video] - PSFK | Social Health | Scoop.it
Director of Digital Communications explains the importance of fun on social media to aid a corporation's reputation and outlook.
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Boehringer Ingelheim's John Pugh Gives Us His Highlights from ePatient Connections

John Pugh, Head of Online Communications at Boehringer Ingelheim, gives us a rundown of some of his favorite speakers and gives us the inside scoop on exciting new developments at Boehringer Ingelheim.
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John Pugh Talks About Games in the Pharma Space

John Pugh, Head of Online Communications at Boehringer Ingelheim talks about how his company is using games to teach consumers and patients about the Pharma industry.
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Digital Pharma: A Year in Digital (5/5) | InPharm

Digital Pharma: A Year in Digital (5/5) | InPharm | Social Health | Scoop.it
InPharm.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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Digital Chaos and Opportunity in Pharma (PharmaTimes’ Digital Round Table Review)

Digital Chaos and Opportunity in Pharma (PharmaTimes’ Digital Round Table Review) | Social Health | Scoop.it
The words “chaos” and “opportunity” are the same in Chinese according to Michael Reilly of Triantan Solutions, one of the expert speakers at the recent PharmaTimes’ Round Table event on D...
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Leading pharmaceutical company to launch Facebook game - Genetic Digital

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John Pugh BI

John Pugh, director of digital marketing at Boehringer Ingelheim. John is responsible for BI's global digital strategy. Let's hear in this video interview what he…
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With beard!

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Panel: John Pugh - New Digital Frontiers for Pharma | Videum - Health in any language

Panel: John Pugh - New Digital Frontiers for Pharma | Videum - Health in any language | Social Health | Scoop.it
Moderator: Denise Silber - Basil Strategies Alexane Gurwic - Roche John Pugh - Boehringer Ingelheim Dr Roberto Ascione - Publicis Healthware International Pablo Graiver - TrialReach Angel Gonzalez - Ideagoras Brian Loew - Inspire Lyse Brillouet - ...
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What potential do you see for gamification in healthcare? | pharmaphorum

What potential do you see for gamification in healthcare? | pharmaphorum | Social Health | Scoop.it
This is a discussion interview with Alex Butler and John Pugh on gamification in the pharmaceutical industry.
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Game On! Using Lessons Learned from Farmville and Pokemon for Health Engagement, John Pugh

John Pugh from Boehringer Ingleheim presents at e-Patient Connections...
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CASE STUDY: Boehringer Ingelheim

CASE STUDY: Boehringer Ingelheim | Social Health | Scoop.it
A couple posts ago, I discussed the dispersal of authority that’s happened because of the changed media landscape. Everyone has the power to make news now, not just reporters. I contended tha...
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Boehringer Ingelheim: Healthcare Engagement Strategy 2012 ‘Facing Customers’ Award #hesawards | Healthcare Engagement Strategy

Boehringer Ingelheim: Healthcare Engagement Strategy 2012 ‘Facing Customers’ Award #hesawards | Healthcare Engagement Strategy | Social Health | Scoop.it
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Boehringers Pharmaville could salve industrys bad reputation

Boehringers Pharmaville could salve industrys bad reputation | Social Health | Scoop.it
Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm.
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PM Society: Announcing the 2011 PM Society Digital Pioneers

PM Society: Announcing the 2011 PM Society Digital Pioneers | Social Health | Scoop.it
The PM Society (Pharmaceutical Marketing Society) exists to promote pharmaceutical marketing excellence through educational events, pharmaceutical marketing training, the recognition of excellence at the annual PM Society Advertising Awards,...
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