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Rescooped by Robin Bennett from The MarTech Digest!

Marketers Uncertain About Future Digital Marketing Priorities - eMarketer | #TheMarketingAutomationAlert

Marketers Uncertain About Future Digital Marketing Priorities - eMarketer | #TheMarketingAutomationAlert | Social for B2B |
With the digital landscape changing quickly, marketers are understandably left uncertain about where to place their resources in the near future.




If there’s one truism in marketing, it’s that things are always changing. And digital technologies have no doubt accelerated that pace. A September 2013 survey of US marketers from Adobe found that identifying the most important marketing issues coming over the horizon was a significant challenge for many of these professionals.


In fact, there was no clear consensus among respondents about which marketing area would be the most important in the next three years. A similar number—between 10% and 13%—of respondents named social media marketing, personalization and targeting, creativity and innovation in marketing programs, digital advertising, and cross-channel marketing as important areas on which to focus their upcoming marketing efforts. There did, however, seem to be more agreement on areas of decreasing importance: Very few respondents named events and public relations as having major significance in the near future.



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Via CYDigital
Robin Bennett's insight:

If only we had a crystal ball. 

CYDigital's curator insight, October 7, 2013 10:21 PM

Clearly a B2C oriented post, but lessons for the B2B marketer: the fact is, there are so many marketing areas emerging that I'm not surprised that there is no clear consensus. Goals and objectives differ, DBs are different, budgets are different, capabilities are different.

Indelible Ink's curator insight, October 8, 2013 4:16 PM

It's important to have a well rounded marketing strategy.  You can't simply focus on #social media marketing or #content marketing or #SEO - you need to have a comprehensive strategy to insulate yourself from fast changes in the digital space.

Rescooped by Robin Bennett from LinkedIn Marketing Strategy!

11 Company Case Studies that Prove ROI of LinkedIn

11 Company Case Studies that Prove ROI of LinkedIn | Social for B2B |
If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter. Did you also know?

Via Noland Hoshino
Robin Bennett's insight:

Repurposing case studies is one of the most reliable forms of content marketing ...expanding your channels to include LinkeIn should be a primary consideration for B2B marketers.

Steve Cassady's curator insight, October 2, 2013 12:46 PM

Nice Case Studies.   Take a look