You will pay if you are not careful with your comments on Social Media Sites.
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You will pay if you are not careful with your comments on Social Media Sites.
What are the consequences of a social error or mistake by public figures on social media sites?
Curated by Kevin Cook
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Introduction to my Content Curation

Introduction to my Content Curation | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

   What are the consequences of social errors or mistakes by public figures on social media sites? I focused on the most current events going on with this topic. The comments made about Jeremy Lin by a couple of ESPN employees was on my mind when I was coming up with a topic for this Project. I tried to cover every detail and angle about the subject. The current GOP Presidential Primaries are talked about every day. There are changes in the Primaries, based on what is talked about on the social networks. Twitter and Facebook  are the top two sites used by the candidates. The comment made by Rush Limbaugh this past week is still effecting him by losing sponsors of his show daily.

   Because social media is used so much to communicate, I found it to be an interesting subject to research. In my research I found that there are multiple sides to every issue and a post can be taking in different ways. Because social media is in real time, the sender posts something without a lot of thought at times. That resulted in ESPN firing an employee and suspending another in the Jeremy Lin headline story. The person did not mean any harm or even intended to say anything negative. The way it was posted was taking the wrong way. The current GOP race is filled with negativity and it is intentional among the candidates. The comments about the issues in the election have effected where the politicians stand in the polls daily. There will be only one Republican representative, so the comments that candidates make on social media sites could cost them the chance to run for President. Social media helped President Obama get elected and it could prevent him from winning a second term. Rush Limbaugh is known to be controversial, but his comment this week crossed the line and he is paying for it by losing sponsors from his show everyday since. Those sponsors, including many social media sites do not want to be connected to him. Those sites have greatly helped in getting the word out to cut any connection to him.

   I found the topic to be important, because it showed how powerful social media sites are. They really get the word out to a large amount of the public quick. They are a great marketing and public relations tool, if used properly. If you make a social error or mistake then you can lose your job, fail to run for public office or lose business. Doing this research showed me that you better think throughtly before you post something, that there is a lot of negativity in politics and even the social media world is ran by money.

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Glenn Beck Skewers ESPN For Handling Of Jeremy Lin Controversy: 'This Is Jellyfish Capitalism' (VIDEO)

Glenn Beck Skewers ESPN For Handling Of Jeremy Lin Controversy: 'This Is Jellyfish Capitalism' (VIDEO) | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

A video and article of Glenn Beck talking about ESPN's handling of two employees who used a phrase containing an Asian-American slur for their Jeremy Lin stories. Glenn Beck contradicts ESPN's decision to fire one employee and suspend the other. I included this article to show the opposite view of the subject. Mr. Beck was outraged and tried to defend both employees. He states in the video that  ESPN said the headline was racist. It is not about ESPN, it is about it's parent company ABC/Disney. Employees were completely innocent. Disney is all about the theme parks and tourism. They do not care about news. ABC/Disney should give the headline writer the benefit of the doubt. It was not a racial comment. The comment has been used since the 1500's. It means an actual chink in a suit of armor. A chink is a weakness, which is what the writer was referring to. MSNBC blurred out the statement on their show, out of fear of losing sponsors. Anthony Federico is using his religion and faith to get through this. No one is standing up and defending him, except Mr. Beck.

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Social Media Week, Social TV presented by Yahoo! | Hip Genius

Social Media Week, Social TV presented by Yahoo! | Hip Genius | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

This post talks about the effect social media has on current events. The Republican debates are rated in real time by a microsite called OTUS. They give an example how Mitt Romney's comment in a debate has effected his campaign.

The strength of social voice was demonstrated by ABC News. They recently launched the new political micosite OTUS that is powered by a partnership with Bluefin Labs. Through OTUS and Bluefin, they have been tracking the outcomes of the Republican debates. A live ticker scans across the site showing how each candidates social stock has either increased or decreased over the hours as it’s dictated through social chatter.

The example ABC used to demonstrate this impact was Mitt Romney’s $10,000 bet. The moment those words came out of Mitt’s mouth his social stock decreased immensely. Though Mitt and his people knew it was a bad move on his part, they didn’t realize the full effect it had on his campaign until they measured the negative sentiment associated with his social chatter and how quickly it increased after making the comment. ABC News believes that using OTUS to measure social stock will now ultimately provide insight into political outcomes and help to hold candidates even more accountable for what they say on the campaign trail.

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Democrats Gain on GOP Social Media Domination - Washington Whispers (usnews.com)

Democrats Gain on GOP Social Media Domination - Washington Whispers (usnews.com) | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

Because of poor public relations over issues on social media, the Republicans could lose in November. Republicans use to dominate Facebook and Twitter, but that is changing. History is repeating itself, but for the Democrats.

Both parties have been highly engaged in a public relations blame game for a poor economic climate, a rising national debt, the downgrading of the U.S. credit rating, and congressional stalemates over legislative priorities such as passing a federal budget. It appears, according to social media data, that the Republicans are losing that PR battle and more citizens are siding with the Democrats. The consequence of the Republicans losing the social media battle would be losing in November.

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Did Gingrich Lose Florida Because of Negative Social Media Coverage? - OhMyGov News

Did Gingrich Lose Florida Because of Negative Social Media Coverage? - OhMyGov News | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

This article compares Newt Gingrich to Mitt Romney in how negative comments on social networks have effected them. Several negative media mentions for both candidates are mentioned. Data from OhMyGov revealed the top three hot button issues effecting each of the top candidates on social media. The data showed negative commentary about Gingrich is slightly more prevalent than negative commentary about Romney. The data was collected during the week of January 23-29 and reflects the issues surrounding the Florida debates and primary aggregated from 25 social media sites, including Twitter and Facebook. In total, Romney was mentioned more often than Gingrich. However when breaking those social media mentions down into individual topics, Gingrich was mentioned more than Romney in hot topic issues, which overwhelmingly carried a negative sentiment. I included this article because it had specific information not covered in the other articles on both of them. Because of Gingrich having negative feedback from voters on his issues on social media, he most likely will not be the Republican representative in the 2012 election.

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Rush Limbaugh Boycott: Reddit, Twitter, Facebook Users Take Part (UPDATES)

Rush Limbaugh Boycott: Reddit, Twitter, Facebook Users Take Part (UPDATES) | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

Because of Rush Limbaugh's comments last week, AOL among others have dropped their advertising on his show. AOL has announced that it will suspend its ad deal with Limbaugh. "At AOL one of our core values is that we act with integrity," said AOL spokeswoman Maureen Sullivan. "We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show." I included this article in my research because, AOL is a social media site that wants to protect itself from potental harm and damages cause by being connected to Rush Limbaugh. He is a public figure who made a social error and mistake on his radio show. The comments were about Georgetown law student Sandra Fluke, who testified last week at a hearing on religious freedom and the Obama administration's contraception policy. Limbaugh on Wednesday called Fluke a "slut"and on Thursday said, "If we are going to pay for your contraceptives and thus pay for you to have sex, we [...] want you to post the videos online so we can all watch."

The fallout of his error in judgement has play out on social media sites like Twitter, Facebook and Reddit. Users and bloggers of those sites have called for a boycott of his show.

On Friday morning, HuffPost, who's parent company is AOL, blogger Krystal Ball called for a boycott of companies that sponsor the Limbaugh show. Participating Twitter users are rallying around the hashtag #BoycottRush, and two Facebook pages calling for a boycott had garnered more than 18,000 and 6,000 Likes by Saturday morning. Reddit user jaybercrow posted on r/politics a list of companies that sponsor the Limbaugh show and encouraged Redditors to contact the businesses to ask that they sever Limbaugh partnerships on Friday. "TO BE CLEAR," reads a caveat at the very top of the post, "this is about taking Rush Limbaugh down through a boycott of his sponsors and in no way is meant to infer physical harm."

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ESPN apologizes for using racial slur in headline on Jeremy Lin.

ESPN apologizes for using racial slur in headline on Jeremy Lin. | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

This article is a great opening post. It gives a short, but detailed account of what happened. This was the main story I was thinking about, when I selected my topic. I posted it to set up the following postings on how a comment online can have serious consequences. The headline read "Chink in the Armor" after Lin had a poor performance in a NBA game. The story ran on ESPN's mobile website. ESPN removed the headline 35 minutes after it was posted. The cable network is conducting a complete review of their editorial procedures and are determining appropriate disciplinary action to ensure that this does not happen again. Some consider it a social error or mistake. The posts that follow give more detail if it was and the consequences.

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Jeremy Lin's Turnover Problems Mean More Time for Baron Davis

Jeremy Lin's Turnover Problems Mean More Time for Baron Davis | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

This article was out around the same time as the one posted by ESPN. It talks about Lin's poor performance without any perceived racial slurs. I wanted to show how the perception of the wording can make a difference in online media. The consequence is that the facts are reported and edited without incident. 

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Jeremy Lin: ESPN Did What It Needed to, but We Shouldn't Rush to Judgment

Jeremy Lin: ESPN Did What It Needed to, but We Shouldn't Rush to Judgment | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

The consequence to ESPN because of the "Chink in the Armor" headline on their website is that they went from reporting news to being in the news. The reference was about New York Knicks point guard Jeremy Lin's performance. ESPN fired editor Anthony Federico and suspended on-air anchor Max Bretos. The network should have had systems in place to prevent that from happening on the media site. By acting quickly ESPN saved their bottom line and the greater good of the corporation. The author feels that the consumer has some responsibility. The consumers have used message boards to negatively comment. Twitter was also used to comment on the situation.

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Rick Santorum leads rivals in Twitter, Facebook buzz, new analysis shows

Rick Santorum leads rivals in Twitter, Facebook buzz, new analysis shows | You will pay if you are not careful with your comments on Social Media Sites. | Scoop.it

According to a computer assisted analysis of social media data, Rick Santorum is coming under much closer and skeptical scrutiny since he jumped to the top of Republican presidential polls this month. For the first time, politically engaged users of Twitter and Facebook are buzzing about Santorum more than about any other Republican candidate. In the week leading up to the Feb. 7 contests, those Facebook and Twitter users preferred to talk about Romney by a ratio of more than 6 to 1 over Santorum. Beginning Feb. 8, however, Santorum has been the No. 1 topic of conversation. The week of Feb. 24, more than two-fifths of every post expressing an opinion 41 percent were about Santorum, compared to 32 percent for Romney, 15 percent for Gingrich and 12 percent for Rep. Ron Paul of Texas. Because of  social error in his comments like "Do not care about the poor" and "I like to fire people" Mitt Romney is behind Rick Santorum with some voters. The single most mentioned word used in Social Media about Romney in Michigan before voting was "Santorum". Users of Facebook and Twitter are talking more about Rick Santorum, than any other Republician candidate. Some of the users are opponents of him, on February 7th 58 % of all posts about Santorum were negative. This article shows that voters are not happy with Romney or Santorum.

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Social media buzz around U.S elections 2012- 1 [IOWA CAUCUS]

Social media buzz around the 2012 U.S. elections. This slideshow site has nice charts and graphs that show the impact of all of the candidates in this year's election. I chose this site because it was different from the rest, but shows how comments effect politicians chances of being elected. Slide #6 showed 46% of conversations on social media around Rick Santorum carried a negative undertone after alleged racist remarks. Consequence is that he may not be the Republican representative in the election. Gay rights comments by Obama (Slide #7) and Santorum (Slide #10) were received negatively on social media and could effect them at elections.

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