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Octalysis: Complete Gamification Framework - Yu-kai Chou

Octalysis: Complete Gamification Framework - Yu-kai Chou | Digital & Content Marketing | Scoop.it
The internationally well-known Gamification Framework Octalysis converts any campaign into actionable steps by breaking down motivation into 8 Core Drives.
Paola Rubio Ferrer's insight:
Gamification Framework


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3 Essential Stories You Need on Your Website to Attract Customers

3 Essential Stories You Need on Your Website to Attract Customers | Digital & Content Marketing | Scoop.it
Sell your product or service using the most personal story you've got.
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Why Facebook Is Essential to Your B2B Marketing

Why Facebook Is Essential to Your B2B Marketing | Digital & Content Marketing | Scoop.it
Just because you are in the business-to-business area, don't write off Facebook to engage and retain clients.
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Avoid These Common B2B Content Marketing Mistakes

Avoid These Common B2B Content Marketing Mistakes | Digital & Content Marketing | Scoop.it
The content doesn’t help sellers gauge purchase progress
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Five Types of Social Media Influencers

Five Types of Social Media Influencers | Digital & Content Marketing | Scoop.it
In my previous blog post, I introduced the four steps of becoming a social media influencer (please read, “4 Steps To Be A Social Media Influencer”).
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Four Steps to Building a Strategic Communications Capability

Four Steps to Building a Strategic Communications Capability | Digital & Content Marketing | Scoop.it
Do you have the confidence that every message and experience that customers have with your organization rings true and leaves a positive impression? Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. It’s essential to your business. But it’s […]
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How to Use Social Media to Maximize Your Event - The Social Tables Blog

How to Use Social Media to Maximize Your Event - The Social Tables Blog | Digital & Content Marketing | Scoop.it
This post was written exclusively for Social Tables by Brittany Ryan, Founder...
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How to Use Google Analytics to Optimize Your Content

How to Use Google Analytics to Optimize Your Content | Digital & Content Marketing | Scoop.it
Great blog post at Kim Garst - Social Media for Small Business Owners : Do you find yourself running out of content ideas for your website or blog? Or maybe you are wondering how to make sure your current content[..]
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New study finds millennials are strong news consumers, but take an indirect path | Poynter.

New study finds millennials are strong news consumers, but take an indirect path | Poynter. | Digital & Content Marketing | Scoop.it
Create. Inform. Engage. | Journalism training, media news & how to's
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Native Advertising vs. Sponsored Content | Media Press Studios

Native Advertising vs. Sponsored Content | Media Press Studios | Digital & Content Marketing | Scoop.it
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What is native advertising anyway?

What is native advertising anyway? | Digital & Content Marketing | Scoop.it
The quality and scalability of native advertising means it is filling the gap between brand publishing and banner adverts
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12 Roles that Are Essential to Securing the Future of Content Marketing

12 Roles that Are Essential to Securing the Future of Content Marketing | Digital & Content Marketing | Scoop.it
Examine your content creation strategy in light of the rapidly evolving content marketing industry. Here are what we see as 12 essential roles for the future.
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How to Build a Strategic Narrative

How to Build a Strategic Narrative | Digital & Content Marketing | Scoop.it
Most companies get it wrong.
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Transforming an Analog Company into a Digital Company: The Case of BBVA - OpenMind

Transforming an Analog Company into a Digital Company: The Case of BBVA - OpenMind | Digital & Content Marketing | Scoop.it
BBVA began its transformation towards knowledge-driven banking seven years ago.
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Why You Can't Ignore LinkedIn for Thought Leadership

Why You Can't Ignore LinkedIn for Thought Leadership | Digital & Content Marketing | Scoop.it
With over 400 million users, LinkedIn is becoming a bigger and better platform for business growth.
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How to Cultivate the Art of Serendipity

How to Cultivate the Art of Serendipity | Digital & Content Marketing | Scoop.it
Innovation isn’t all hard work or dumb luck: It’s about paying attention.
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Communication Plan Template

Communication Plan Template | Digital & Content Marketing | Scoop.it
One of the documents we recommend every nonprofit have in place is a 12 to 18-month communication plan. Why? While improv may serve as the creative heart of street smarts and jazz, it doesn't hold up so well in content marketing.
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BuzzFeed's founder used to write Marxist theory and it explains BuzzFeed perfectly

"Capitalism needs schizophrenia, but it also needs egos."
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HubSpot | What is Inbound Marketing?

HubSpot | What is Inbound Marketing? | Digital & Content Marketing | Scoop.it
Since 2006 inbound marketing has been the most effective marketing method for doing business online.
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Don't Confuse 'Thought Leadership' With 'Branded Content' Or 'Native Advertising'

Don't Confuse 'Thought Leadership' With 'Branded Content' Or 'Native Advertising' | Digital & Content Marketing | Scoop.it
“Thought leadership, branded content, content marketing, and native advertising are all stops along the continuum of how ideas are expressed, and products are marketed over the Internet. But it is getting awfully hard for the public -- and even some marketers -- to tell the difference. But in a culture that is thin on trust, and sometimes demanding transparency, social media marketers are beginning to take more heat for blurring the lines between promotion and objective information. Regulators a
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¿Qué es la publicidad nativa? Cómo usarla para mi negocio online?

¿Qué es la publicidad nativa? Cómo usarla para mi negocio online? | Digital & Content Marketing | Scoop.it
La publicidad nativa es una adaptación digital de una metodología de marketing muy efectiva. Conoce qué es y como usarla
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Hey WSJ – Content Marketing Is NOT Native Advertising

Hey WSJ – Content Marketing Is NOT Native Advertising | Digital & Content Marketing | Scoop.it
This is one of those “inside baseball” posts. It is devoid of any helpful how-to information. Joe Pulizzi wrote this post because he believes it needs to be said. So there. Read on to learn why Joe’s ranting about a sentence in The Wall Street Journal.
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Content Marketing vs. Native Advertising | Content Marketing Forum

Content Marketing vs. Native Advertising | Content Marketing Forum | Digital & Content Marketing | Scoop.it
The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission (FTC) and a
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