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Social Marketing Benchmarks: Budgets, Goals, and More

Social Marketing Benchmarks: Budgets, Goals, and More | Social engagement renewed | Scoop.it
Markus Schobel's insight:

Social Media is a brilliant tool to reach to diverse consumers not everyone will watch TV or listen to radio each day, but they will log into their social media sight for some reason. According to this article companies are still timid to use social media as a marketing tool due to lack of social media education. I do believe that this social media is a great tool to use so if you budget accordingly create objectives you want to achieve social media the new force in marketing will be great for your company. This article is a great read it outlines how companies are still worried about investing in social media and how they still rely on traditional methods.

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Shay Narsey's comment, August 22, 2013 7:35 PM
I agree with Marcus on this insight as social media is a very key tool these days in order to engage and communicate with consumers outside of the store. The article outlines the face that social media increases brand awareness by a significant amount. its more about incorporating your brand into peoples personal time.
Matthew Randrup's comment, August 22, 2013 9:26 PM
I agree with Marcus social media is very important as the use of computers and technology is growing with laptops and smart phones that use media such as twitter and facebook. I think it is clearly pointed out by the article that it is one of the best resources to increase brand awareness and this is partly due to the influence that social peers also have on the consumer by giving the brand good feedback e.g. by sharing the brands posts.
Haifeng LIU's comment, August 23, 2013 10:11 PM
It's also interesting to note that there is no mention of goals for "customer insights," "understanding your market" or something along those lines. Perhaps that is implicit in items such as "improve brand reputation" or "generate leads"...but it seems to be an area overlooked by many companies in their social marketing efforts. I do believe that this social media is a great tool to use so if you budget accordingly create objectives you want to achieve social media the new force in marketing will be great for your company.
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Integrating Social Media with other Media is the Key! | Marketing Director Blog

Integrating Social Media with other Media is the Key! | Marketing Director Blog | Social engagement renewed | Scoop.it

How are you integrating social media at your workplace? If you are not spending time integrating, you may be headed in the wrong direction....After working with social media platforms, I have really found the key to success is “Integration”.

 

Integration of social media into other forms of marketing media and business processes is the key to success. At some point, I think the term social media will go away and people will once again refer more to the internet as a whole rather than social media.Here are some great ways to integrate social media into your current marketing media and your business processes...


Via Jeff Domansky
Markus Schobel's insight:

This article demonstrates the importance of integrateding your company with social media, it underlines various tactics that companies use to help further their position in the market

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Danielle Petersen's comment, September 26, 2013 7:48 AM
@Lily Tran I agree with Lily. The points in the article were to the point and explained in detail so that you got a full understanding of what it was they were discussing. I totally agree with the statement “Social Media isn’t the answer, it’s part of the system” While yes, Social media is now a massive part of everyday life, it is not going to be right for every business or every customer, for this, it is good to make sure you have ways you are contactable through social media (i.e facebook twitter and the like) but ensure you have other ways to be contacted and other platforms you advertise on.
DavidShin's comment, September 26, 2013 9:26 AM
@lily Tran, I agree with your comment that Social Media is almost the Key marketing method these days.. especially for most small businesses! as it attracts their target market and the usage of social media apps,websites,mobiles etc are constantly increasing and the gap between mobile users and non mobile users are shrinking by the second.
Brochures are very good, I personally think that the motivation level must be quite high to read a brochure and then go on to potentially seeking for more information through social media pages because people will not risk to waste time to show interest on brochures that are irrelevant to them... especially with current times where people are living faster than ever.
Jooyoung Kim's curator insight, May 12, 2014 9:45 AM

According to this article, the key to successful business is integrating social media with other media. The secret to successful "Integration" is the transformation of social media into marketing media and business processes. Some ways of integrating social media into current marketing includes the use of brochures, content marketing, tradeshow marketing, client services, invitations, job recruiting, developing new leads, and keeping in contact with current clients. These help to ensure effective promotion and exposure of businesses in the market. However the article did emphasise the fact that social media is not always successful. That being so, it is important to  continue to focus on sales, creating new accounts and retaining current accounts. 

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3 Reasons Why Your Business Must Be Social

3 Reasons Why Your Business Must Be Social | Social engagement renewed | Scoop.it

Why social media engagement is a defining element of the 21st century, and the success of your business relies on your participation.
Social media engagement is not just for the tech savvy consumer.

 

Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of teenagers, revolutionary leaders and grandmas. It is embraced by Prime Minister Netanyahu, Snooki and the Dalai Lama.


Here are 3 reasons why social media engagement is defining element of the 21st century – and why it is critical for your success in business.

 

Markus Schobel's insight:

This article was a good read it explains that marketing has changed is a short space of time. It is interesting to read because it defines three reasons why your business must be social, that the world has changed from a decade ago and so should be your company.

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Shay Narsey's comment, August 19, 2013 4:35 PM
I agree with Markus because with a rapidly changing society and culture of how we go about our day it is essential that they take on social media especially when targeting the younger demographics as they are the most active users of social media.
Brian W Y Chang's comment, August 21, 2013 2:15 AM
Considering the dramatic changes in society since the digital and mobile revolutions, it is quite the potent opportunity to miss should a firm decide not to Be Social (to say the least). Majority of the relatively young, developed world has access to social media and spends more time on them, in some extreme cases, than they do in real societal life! The opportunities a business can seize through going social are too great to miss out. But, that said, it does depends quite greatly on what a said business is trying to sell (i.e. some socially sketchy goods); and who they are trying to target (i.e. persons of ultra-conventional backgrounds, age inclusive or otherwise).
Matthew Randrup's comment, August 22, 2013 9:38 PM
I agree with Markus because it is obvious that society is continually changing e.g. smartphones taking over in the last 10 years and computers and the internet in the last 20. Marketing has to change to meet these new revenues and opportunities to promote the product to the consumers. And the article explains this through the mention of the importance of marketing through social media.
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Emotional Marketing: What Makes Buyers Buy - Business 2 Community

Emotional Marketing: What Makes Buyers Buy - Business 2 Community | Social engagement renewed | Scoop.it
Markus Schobel's insight:

Emotion is an integural part of marketing, more consumers purchase according to emotion over the raw facts and this article demonstrates that point.. An interesting read because it breakdowns emotion with insightful examples

 

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Shay Narsey's comment, August 19, 2013 4:25 PM
i agree with markus's insight on this article regarding the impact of emotion. Emotion provides a form of connection with consumers and entice them to be more loyal and increase the chances of shopping your brand or product.
Matthew Randrup's comment, August 22, 2013 9:28 PM
I agree with markus that emotion is definantly an important issue in the article and that by connecting with the consumers emotional side a brand is able to establish loyalty and respect from the consumer. The examples in the article are extremaly relevent and by creating a positive emotion towards the brand there is a stronger link created between then buyer and the seller.
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How to Build a Strong Brand

How to Build a Strong Brand | Social engagement renewed | Scoop.it
The importance of branding in the modern corporate world is undisputed.

Via Spyros Thalassinos
Markus Schobel's insight:

If you want to be successful in business, having an effective brand is undisputed especially in this technology era and this article is insightful because it goes into detail about three dimensions which you can executive to improve or create a strong brand

 

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Sienna Jang's curator insight, September 24, 2013 12:10 AM

This article shows the importance of branding and how we can btuild a strong brand.This article tells us that building a strong brand is vital for any organization in order to survive in competitive market, and then there are 3 steps for it. First, brand identity creates the brand’s representative image to consumers in a most visual way, such as logo design, website and print collaterals. It would be the same effect as the image of apple when we think about Iphone. The second step is that for effective brand strategy, the brand needs a central unifying idea and communication. Lastly, branding is the process for customer loyalty and consistency is the key for it. I agree that consistency has huge impact on building a strong brand and consumer loyalty. These days, consumers no longer look for price; they also expect the quality and trust from the company. Therefore, keeping a consistency is the best way to show consumers that we are reliable. In my opinion,this article is trying to tell us that branding is not just for consumers and market competition, but it’s also for the company itself to understand what they are.

Michelle Kim's comment, September 24, 2013 12:17 AM
@Sienna Jang
I'm strongly agree with your opinion that branding is also for the company itself to understand what they really are, not only for market competition. In addition, market competition can make company stronger by improving themselves competing with other companies.
Kevin yau's comment, September 24, 2013 12:20 AM
@Sienna Jang
This article shows clearly that the importance of branding the company. I think the 3 steps process that in the article is very helpful and effectively for readers to understand and learn. Also i agree that you said nowadays customers are more focusing on the trust from the company. Therefore, having a positive image of the brand is really important.