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Rescooped by Deeksha Nagi Ramachandran from Business Brainpower with the Human Touch
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Engaging the 21st Century | Human Capital Trends 2014 | New Survey

Engaging the 21st Century | Human Capital Trends 2014 | New Survey | Social & Digital Trends and Interactive Platforms | Scoop.it

Deloitte's Global Human Capital Trends survey – one of the largest talent management surveys of its kind – reveals that a majority of organizations surveyed are not prepared to deal with the trends that are reshaping the workforce. These global trends demand change, investment, and focus: here's your roadmap for the coming year.

The 2014 trends are grouped into three categories:

Lead and develop


Leaders at all levels: Close the gap between hype and readinessCorporate learning redefined: Prepare for a revolutionPerformance management is broken: Replace "rank and yank" with coaching and developmentThe quest for workforce capability: Create a global skills supply chain

 

Attract and engage


Talent acquisition revisited: Deploy new approaches for the new battlefieldBeyond retention: Build passion and purposeFrom diversity to inclusion: Move from compliance to diversity as a business strategyThe overwhelmed employee: Simplify the work environment

 

Transform and reinvent


The reskilled HR team: Transform HR professionals into skilled business consultantsTalent analytics in practice: Go from talking to delivering on big dataRace to the cloud: Integrate talent, HR, and business technologiesThe global and local HR function: Balance scale and agility
Via The Learning Factor
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The Learning Factor's curator insight, March 11, 2014 4:23 PM

CEOs and HR leaders see talent as a major challenge to growth. New survey of 2,500+ organizations in 90+ countries reveals 12 critical trends shaping the human capital agenda.

Rescooped by Deeksha Nagi Ramachandran from The MarTech Digest
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Email marketing trends 2014 - Smart Insights | #TheMarketingAutomationAlert

6 Email marketing trends for 2014 Tim Watson of Zettapshere presented these trends at a webinar for Smart Insights Digital Marketing Summit 2014.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

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Via CYDigital
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CYDigital's curator insight, December 11, 2013 6:52 PM

The only surprise: missing the impact from HTML5.

fetchprofits's curator insight, January 1, 2014 7:32 AM

Email marketing is more powerful than ever. Are you doing it right? 

Rescooped by Deeksha Nagi Ramachandran from The MarTech Digest
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2014's Top Content Marketing Trends - Pardot | #TheMarketingAutomationAlert

2014's Top Content Marketing Trends - Pardot | #TheMarketingAutomationAlert | Social & Digital Trends and Interactive Platforms | Scoop.it

Basic/ Condensed...

 

With visual content on the rise, and an increasing emphasis being placed on stage-based marketing, the 2014 content marketing landscape might look a little different than we’re used to.

 

A Rise in [New] Visual Content

In 2013, infographics experienced the largest year-over-year increase in usage of any content marketing tactic. We’ve been predicting an increase in visual content for a while now, and it seems that content marketers won’t disappoint. In addition to infographics, 73% of B2B marketers are also using video — another tactic that has been on the rise in recent years.

 

Better Content Strategy

B2B marketers dove into content marketing this year, but not all of them had a strategy to guide them (34%). With a vast majority of B2B marketers using content, having an accompanying strategy will be even more important in 2014; otherwise, your content will just get lost in the clutter.

 

Marketing by Stage of the Sales Cycle

According to the MarketingProfs study, only 43% of content marketers are tailoring their content by stage of the sales cycle. With 77% of buyers now requesting targeted content at each stage of their research (according to our 2013 State of Demand Generation study), it’s important that marketers cater to these preferences before their competitors get there first. In 2014, marketers will have to start creating content specifically for each stage of their funnel, i.e. creating educational blog posts and white papers for the top of the funnel, case studies for middle-of-the funnel prospects, and buyer’s guides and executive value guides for the bottom of the funnel.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


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CYDigital's curator insight, December 10, 2013 8:19 PM

I cannot overemphasize content by stage, by persona. For content to work, it must be relevant to the recipient's state of mind. Nothing you write/create will work if it is too broad, i.e., if you try to reach too many clusters with one piece.

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Want People to Support Your Ideas? Conquer Their Fears

Want People to Support Your Ideas? Conquer Their Fears | Social & Digital Trends and Interactive Platforms | Scoop.it
Whether you have a new idea, innovation, or change effort, you'll need to overcome people's anxieties. The key? Understanding psychology. 

One of the biggest challenges of innovation and leading change is presenting ideas in a way that overcomes people's anxieties and resistance to change. If you want support for a new change, innovation, product, process, or strategy, you need to understand the psychology behind this resistance--the fears, concerns, and worries that keep people from embracing change.  Here are four of the key reasons people (including employees, board members, and others) resist your ideas:

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Karen M. O'Keefe's curator insight, July 31, 2014 8:37 PM

I recommend my clients employ these concepts to resolve commercial disputes as well.

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6 Strategies for Transforming Ideas Into Results

6 Strategies for Transforming Ideas Into Results | Social & Digital Trends and Interactive Platforms | Scoop.it

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Daniel Watson's curator insight, May 21, 2013 9:50 AM


Many older business owners, will have grown up with the saying "the way to hell is paved with good intentions" ringing in their ears, and as a consequence will tend to avoid running with too many ideas at once.


Unfortunately, youthful enthusiasm, impatience and failing to be strategic about the process of integrating new ideas into a business, causes many younger business owners and managers to see their ideas fail to pass the implementation test.


This excellent article, suggests that suceeding in business is all about turning ideas into action quickly and efficiently, and it provides six strategies to help you to transform your business ideas into real results.

CAEXI BEST's curator insight, May 21, 2013 7:43 PM
6 stratégies pour transformer les idées en résultats
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Customer Experience Matrix: 4 Marketing Tech Trends To Watch in 2014 | #TheMarketingAutomationAlert

Customer Experience Matrix: 4 Marketing Tech Trends To Watch in 2014 | #TheMarketingAutomationAlert | Social & Digital Trends and Interactive Platforms | Scoop.it

Advanced/ Digest...

 

I'll share below what I think will be most important marketing technology trends of 2014. 

Customer Data Platforms mature.  Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems.

Digital advertising and customer marketing converge.  Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies.

Predictive analytics finally take center stage.  More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools.

The privacy dog won’t bark. Efforts to limit such tracking through government regulations will not result in significant limitations, at least in the United States.

 

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CYDigital's curator insight, December 16, 2013 7:31 PM

Completely agree with Predictive taking center stage, and there will be a significant amount of complaints until all the kinks are worked out.

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2014 Marketing Trends You Probably Haven't Heard - Forbes | #TheMarketingTechAlert

2014 Marketing Trends You Probably Haven't Heard - Forbes | #TheMarketingTechAlert | Social & Digital Trends and Interactive Platforms | Scoop.it

Advanced/ Digest...

 

1.  Business Model Disruption Will Get Spikier: All the changing technology and democratization of advantages typically held only by large companies generates some real doozy business model disruptions in 2014. 

2. Squeeze the Marketing Cost Balloon: Spiking costs from all that content, personalization, marketing technology spend and global campaigning is really cramping your style with the CFO.  Quick: CMO vs. CFO, who wins?   Sooooo…many CMOs will be taking drastic measures to manage marketing costs in 2014. 

3. Head or Tail of Content Distribution—Pick One!!!  A funny thing happens when content is digitized and anyone can create it and distribute it.  Players in the middle get crushed.

4.  Digital Immigrants Eye the Grand Canyon, Planning for the Leap

5. Somebody Will Create a Hype Game about Gamification

6. Smart Brands Will Formalize Change Pre-Viz Teams:  “Huh?” you say.  Pre-viz is short for “pre-visualization”.  Think of this as creating immersive prototypes of what the new world will look like once a change happens (or a new product or service hits).

7. Bot Traffic Becomes 135% of all Internet Traffic:  I jest (it’s actually 62% now).  But 2014 will continue to unveil just how much digital traffic isn’t really people traffic, per se. 

8. Some Brands Will Call a Tech Timeout:  Others will wish they had.  We’re catching wind of some large enterprise marketing teams calling a timeout on new marketing technology and platforms in 2014. 

9.  Some CIO-CMO Tandems Will Get Down to Brass Tacks

 

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CYDigital's curator insight, January 13, 2014 8:09 PM

Numbers 2 and 8 are interesting, and I wouldn't be surprised to see things slow down so as to catch a breath, organize, then go back at it.

Rescooped by Deeksha Nagi Ramachandran from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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8 Good TED Talks on The Origin of Ideas

8 Good TED Talks on The Origin of Ideas | Social & Digital Trends and Interactive Platforms | Scoop.it

Via Tom D'Amico (@TDOttawa)
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Rescooped by Deeksha Nagi Ramachandran from The MarTech Digest
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Social media marketing trends 2014 - Smart Insights | #TheMarketingAutomationAlert

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, December 11, 2013 6:50 PM

Note Trend #1 regarding Google+...true that!

Rescooped by Deeksha Nagi Ramachandran from MarketingHits
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5 Quick & Easy Content Marketing Tips For SMBs & Startups

5 Quick & Easy Content Marketing Tips For SMBs & Startups | Social & Digital Trends and Interactive Platforms | Scoop.it

Here are the content marketing tips for #startups and #smbs shared in this post:

1. Create content before, during and after events.

2. Support great posts about you by writing about them.

3. Don't SELL, CURATE instead.

4. Create content with an eye toward what you want.

5. Tools matter.

http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html ;


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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