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How Digital Signage Changes Retail Space

How Digital Signage Changes Retail Space | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most effective ...
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Wordpress in una sottocartella e URL del sito come root - GEPlab

Wordpress in una sottocartella e URL del sito come root - GEPlab | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Quando si installa WordPress manualmente o utilizzando software come Softaculous generalmente i file e le cartelle di installazione sono messi nella root del server e l’url che un utente digita nel browser coincide con la root.  Puoi quindi avere una situazione in cui il percorso del server è: server/httpdocs/cartelle-e-file-di-wordpress e l’url del sito è: http://www.example.com all’interno …
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How to Create a Brand Identity (5 Steps) 

How to Create a Brand Identity (5 Steps)  | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
“A familiar and respected brand is one of the greatest treasured possessions a company owns. As per a survey conducted, 65% of the peoples uses a brand only acquainted to them. To be very precise we can sum up this statement as, people are not interested in brands newly build or from which they have no recognition. Therefore as a small business you might be competing with some of the large and reputed brands with dedicated customers. That’s why you would have to work on the steps to create your own brand identity amongst the customers. In such regards following are the steps which should be kept in focus in order to create your brand identity.”
Via Brian Yanish - MarketingHits.com
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How to Target Multiple Keywords with One Page - Next Level

How to Target Multiple Keywords with One Page - Next Level | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
“In this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!”
Via Peg Corwin, massimo facchinetti, malek
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Peg Corwin's curator insight, June 17, 7:16 AM

Search marketers, this is a very slick way to either find niche keywords and questions in your niche and/or build pages that become Featured Snippets. You must check this out.

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Inside E-Learning: torna la formazione virtuale e gratuita per il settore ICT - BitMat

Inside E-Learning: torna la formazione virtuale e gratuita per il settore ICT - BitMat | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Al via una nuova edizione di webinar targati Inside Factory
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Duplicare pagine e post su WordPress le migliori soluzioni - geplab.it

Duplicare pagine e post su WordPress le migliori soluzioni - geplab.it | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
I migliori metodi per aggiungere una funzione che permette di duplicare pagine e post di WordPress, con e senza plugin a te la scelta.
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Duplicare pagine e post su WordPress, le migliori soluzioni
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Amazon Dash: il bottone magico arriva in Italia

Amazon Dash: il bottone magico arriva in Italia | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Anche in Italia dal 15 novembre il dispositivo one-click per comprare con un tocco sul pulsante i prodotti dei marchi preferiti.
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I link, le ancore e il caso del menu di Wordpress - geplab.it

I link, le ancore e il caso del menu di Wordpress - geplab.it | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Alla base dello sviluppo di Internet ci sono i collegamenti ipertestuali ossia i link o hyperlink. Un collegamento ipertestuale è secondo la definizione di Wikipedia un rinvio da un’unità informativa su supporto digitale a un’altra. O più semplicemente un metodo che permette di collegare tra di loro le pagine e i documenti di un sito (nel …
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A simple guide to promote your blog in 2015 | Scoop.it Blog

A simple guide to promote your blog in 2015 | Scoop.it Blog | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it

Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. Although I think this ratio really depends on your job, needs and company, it does capture one thing: if you write amazing content but don’t shout out your did so, no one will hear you.

And as far as promoting your blog goes, you can pick and choose on the list above the items that make most sense to your company. If for instance you work for a very technical B2B company and your target audience is above 50 years old, you might want to consider investing in LinkedIn rather than Facebook, leverage influencers and invest time in guest blogging. It all really depends on your audience, where they are and what they care about.

There is one very important point I’d like to add to this infographic: it’s not content repurposing (which I thing is one of the leanest way to do content marketing, it saves an incredible amount of time), it’s content recycling....


Via Jeff Domansky
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Antonella Pezzarossa's curator insight, October 26, 2015 5:22 AM
"Promoting your blog regularly is the key." And with an integrated approach, I would add.
Steven Adams's comment, October 27, 2015 10:22 AM
Scoop.it, Triberr.com, Inbound.org are the best best place for promoting your blog.
Tommy Landry's comment, October 27, 2015 1:14 PM
I agree Steven. Scoop.it and Inbound are the most important to me, followed by Triberr and other places.
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Western Digital fa sua SanDisk per 19 miliardi

Western Digital fa sua SanDisk per 19 miliardi | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Una grande rivoluzione investe il settore dei produttori di memorie, Western Digital ha acquisto SanDisk per 19 miliardi di dollari. Con questa mossa, Western Digital diventa il principale produttore di soluzioni per lo storage per i computer.
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Brugnone, Alexala: Marketing e Social media, per rilanciare il turismo

Marketing e Social media, per rilanciare turismo e commercio. Intervista a Rita Brugnone, Direttore di Alexala Alessandria, che risponde alle seguenti domande: ...
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Ten Free Infographic Templates

Ten Free Infographic Templates | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Design amazing infographics with nothing but powerpoint with our free template: How to Create 10 Fabulous Infographics in PowerPoint
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How to Create The Perfect LinkedIn Company Page

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

 

To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....


Via Jeff Domansky
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Debi Slaver's curator insight, September 23, 2015 2:51 PM

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 30, 2015 4:28 PM

Great advice here.

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8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]

8 Interesting Facebook Stats to Help You Increase Engagement [Infographic] | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
“All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies.”
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Attivare il debug per risolvere i problemi di WordPress - GEPlab

Attivare il debug per risolvere i problemi di WordPress - GEPlab | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Se ti occupi della programmazione o della gestione di siti WordPress sicuramente ti sarà capitato almeno una volta di ritrovarti davanti a una schermata bianca, quella che i tecnici chiamano “white screen of death” o con WSD. In queste situazioni è indispensabile attivare delle modalità che ti permettano di capire cosa ha generato l’errore. Certo …
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Attivare il #debug per risolvere i problemi di #WordPress
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Free Images for Blogs and Marketing (38 sites)

Free Images for Blogs and Marketing (38 sites) | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Free images for blogs and marketers. I have collected a bunch of sites that give you free images for commercial use. Check it out!
Via Brian Yanish - MarketingHits.com, Stefano Principato
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Carlos Traseira's curator insight, June 22, 10:33 AM
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Il mercato digitale crescerà del 2,3% 2017 - BitMat

Il mercato digitale crescerà del 2,3% 2017 - BitMat | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Nonostante un 2016 chiuso con un +1,8% e ottime prospettive per l'anno in corso, il gap con l'UE rimane elevato e bisogna recuperare accelerando
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Creare query su Wordpress per filtrare post, esempi pratici - geplab.it

La possibilità di creare query su WordPress estende ulteriormente le sue potenzialità. Esistono vari metodi per filtrare i risultati. Oltre a quello di base che utilizza WordPress si possono utilizzare queste funzioni: query_posts(); WP_Query(); get_posts(); In questo articolo non mi interessa spiegare nel dettaglio come utilizzare ognuna di queste funzioni, in internet si trovano molte …
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Amazon Dash: il bottone magico arriva in Italia

Amazon Dash: il bottone magico arriva in Italia | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Anche in Italia dal 15 novembre il dispositivo one-click per comprare con un tocco sul pulsante i prodotti dei marchi preferiti.
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Eliminare vecchi backup di Time Machine da terminal - geplab.it

Eliminare vecchi backup di Time Machine da terminal - geplab.it | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Backup Mac OS X Time Machine
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Impianto di videoproiezione | Nuceria Adesivi | San Giuliano Milanese MI - LaFabbricaInterattiva

Impianto di videoproiezione | Nuceria Adesivi | San Giuliano Milanese MI - LaFabbricaInterattiva | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Impianto di videoproiezione Abbiamo completato l’allestimento di questo impianto di videoproiezione  per la nuova e prestigiosa show room di Nuceria Adesivi. Impianto composto da videoproiettore professionale Epson e audio con sistema Bose che verrà utilizzato per la comunicazione interna e per l’accoglienza dei clienti che parteciperanno agli eventi organizzati da Nuceria Adesivi.…
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21 ottobre 2015: il futuro inizia oggi

21 ottobre 2015: il futuro inizia oggi | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Il futuro inizia oggi. Proprio oggi. Lo dice il flusso canalizzatore e bisogna rassegnarsi: se ne parlerà per tutto il giorno.
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Fossil presenta la linea di wearable Q con anche uno smartwatch Android Wear - Smartworld

Fossil presenta la linea di wearable Q con anche uno smartwatch Android Wear - Smartworld | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Fossil ha annunciato ufficialmente la sua linea di wearable Q, formata da quattro prodotti: due braccialetti, Q Reveler e Q Dreamer, e due smartwatch, Q Gr
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15 Stats to Make You Rethink How You Build Customer Engagement and Sales

15 Stats to Make You Rethink How You Build Customer Engagement and Sales | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
Customer Behavior - Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 20, 2015 2:19 AM

"Online marketers should be aiming for a design that seamlessly takes the user where they want them to go. That means creating a journey that keeps customers immersed in a rich experience of related content or products, and combining that experience with intuitive design elements.


The more time consumers spend on your site, softened, wowed, and rewarded by a great creative experience, the more likely they are to move effortlessly to the cart and the checkout. Having the right quality of measured insights along every step of this path to purchase lets marketers rapidly fill any gaps and enable customers to make easier purchase decisions."


Which statistic surprised you the most?


Whether on the web or mobile, you need to understand your customer journey, their expectations across each channel, in order to build the right KPIs and empower your employees to delight customers.

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21 Sneaky Tools for Spying on Your Competitors | Branded3

21 Sneaky Tools for Spying on Your Competitors | Branded3 | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
My article today will discuss the best competitive intelligence tools that will give you a secret advantage over your competitors. Integrating these soluti
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Primer: Google spiega il marketing con un’app

Primer: Google spiega il marketing con un’app | Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology... | Scoop.it
“Disponibile in download gratuito da oggi per dispositivi Android (Play Store) e iOS (App Store), Primer è una nuova applicazione lanciata da Google e destinata a tutti coloro che desiderano approfondire le proprie conoscenze nell’ambito del...”
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