social customer experience
1.5K views | +0 today
Follow
social customer experience
delivering outstanding customer experience new imperative
Curated by Joseph Ruiz
Your new post is loading...
Your new post is loading...
Scooped by Joseph Ruiz
Scoop.it!

Three reasons why your corporate storytelling just won't work any more - Schaefer Marketing Solutions: We Help Businesses {grow}

Three reasons why your corporate storytelling just won't work any more - Schaefer Marketing Solutions: We Help Businesses {grow} | social customer experience | Scoop.it
While corporate storytelling is all the rage, let's consider three trends that point to the dawn of a humbling new era in consumer marketing.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

Retaining Customers in the Age of Dying Brand Loyalty

Retaining Customers in the Age of Dying Brand Loyalty | social customer experience | Scoop.it
Retaining customers is cheaper than acquiring new ones to replace those customers you've lost.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

5 Marketing Metrics That Don't Mean What You Think They Do

5 Marketing Metrics That Don't Mean What You Think They Do | social customer experience | Scoop.it
The bottom line is that if you want to take full advantage of marketing trends in 2018 and actually improve your efforts, you have to be able to monitor your progress and set the right goals.
more...
Sam's Kitchen's curator insight, March 13, 7:28 PM

I learned that the number of shares do not have any info on your progress or effects. it is good o dig in the shared info for platform, content and the people you are reaching.

Scooped by Joseph Ruiz
Scoop.it!

5 Trends That Will Change The Way Your Customers Shop In 2018

5 Trends That Will Change The Way Your Customers Shop In 2018 | social customer experience | Scoop.it
The biggest trend of all in 2018: change. Fueled by technology, shopping is evolving in many ways. For retailers who can keep up—and leverage new tools to give people what they want, when they want it—the promise may well be more customers and higher sales than ever in the year ahead.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

And The Brand Disruption Played On

And The Brand Disruption Played On | social customer experience | Scoop.it
Disruption is something every brand dreams of with hopes of increasing profits. Many try but few actually succeed in disrupting, especially an entire industry. One eyewear brand in partcular is among the few.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

New SEMrush Navigation to Guide You to Success

New SEMrush Navigation to Guide You to Success | social customer experience | Scoop.it
We’ve organized our menu into several sections: SEO, Social Media, Advertising, Competitive Research, and Content Marketing toolkits.
more...
No comment yet.
Rescooped by Joseph Ruiz from Content Marketing & Content Strategy
Scoop.it!

5 Trends That Will Shape Content Marketing In 2018

5 Trends That Will Shape Content Marketing In 2018 | social customer experience | Scoop.it
2018 will be a banner year for content marketing. There are a few developments coming up that will make the industry literally look different. With consumers becoming savvy and more informed, agencie…

Via Stefano Principato
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

Delivering exceptional customer experiences - an art and science

Delivering exceptional customer experiences - an art and science | social customer experience | Scoop.it
Interacting effectively with customers has traditionally been a form of art, especially in face-to-face settings. But now that customers are increasingly shopping on social media, mobile apps, and websites, a bit of science can help win their loyalty
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

The secret to a high salary? Emotional intelligence

The secret to a high salary? Emotional intelligence | social customer experience | Scoop.it
People with better social skills tend to out-earn their colleagues, but what can you do to build your emotional IQ?
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

3 Mobile-Experience Takeaways to Meet Customer Expectations - Think with Google

3 Mobile-Experience Takeaways to Meet Customer Expectations - Think with Google | social customer experience | Scoop.it
As technology advances and customer expectations rise, how do you plan to improve the mobile experience for your users? Here's how Domino's is keeping up.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success

The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success | social customer experience | Scoop.it
Burberry is not only one of the world’s most recognized fashion brands but also a leader in the adoption of new technology. Here we look at the ways it is using big data and artificial intelligence solutions to better connect with customers, boost retail performance and even detect counterfeits.
more...
No comment yet.
Rescooped by Joseph Ruiz from MarketingHits
Scoop.it!

How To Use Instagram For Business: A Complete Guide for Marketers

How To Use Instagram For Business: A Complete Guide for Marketers | social customer experience | Scoop.it
Everything you need to know about using Instagram for business—from setting up your account to creating a winning strategy.
Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

The surprising way companies can attract the best talent

The surprising way companies can attract the best talent | social customer experience | Scoop.it
Job security, professional development and pay are important. But as companies are discovering, there's another way to attract the best new talent.
more...
No comment yet.
Rescooped by Joseph Ruiz from Creativity & Innovation for success
Scoop.it!

Are You Solving the Right Problems?

Are You Solving the Right Problems? | social customer experience | Scoop.it

How good is your company at problem solving? Probably quite good, if your managers are like those at the companies I’ve studied. What they struggle with, it turns out, is not solving problems but figuring out what the problems are. In surveys of 106 C-suite executives who represented 91 private and public-sector companies in 17 countries, I found that a full 85% strongly agreed or agreed that their organizations were bad at problem diagnosis, and 87% strongly agreed or agreed that this flaw carried significant costs. Fewer than one in 10 said they were unaffected by the issue. The pattern is clear: Spurred by a penchant for action, managers tend to switch quickly into solution mode without checking whether they really understand the problem.


Via Alexander Crépin
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

What the Creative Job Market Can Tell Us About Content Marketers

What the Creative Job Market Can Tell Us About Content Marketers | social customer experience | Scoop.it
Today's content marketers are asked to juggle three or four jobs at once. How is that going to affect new hires for 2018?
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

Five Ways Marketers Can Use Social Psychology to Influence Buyers

Five Ways Marketers Can Use Social Psychology to Influence Buyers | social customer experience | Scoop.it
Using social psychology helps marketers bridge the gap with their audience over the web in order to make their strategies appeal to fundamental human
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

27 Must-Read LinkedIn Posts that Will Help You Build Your Business in 2018

27 Must-Read LinkedIn Posts that Will Help You Build Your Business in 2018 | social customer experience | Scoop.it
27 LinkedIn articles and resources you should read to create a stronger brand, have more success in your content marketing and generate more leads in 2018!
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

Five Lessons You Will Never Learn in Business School

Five Lessons You Will Never Learn in Business School | social customer experience | Scoop.it
Business schools tend to measure success using balance sheets, income statements and cash flow statements. But what they often forget about is that value isn’t just measured in dollars.
more...
No comment yet.
Rescooped by Joseph Ruiz from Content Marketing & Content Strategy
Scoop.it!

Why You’ll Want to Utilize Infographics

Why You’ll Want to Utilize Infographics | social customer experience | Scoop.it
An infographic is a form of content marketing that helps you turn a complicated matter into a simplified and fascinating experience. You have probably seen your fair share of infographics online, as…

Via Stefano Principato
more...
Meriem's curator insight, December 19, 2017 7:04 AM
Dans un monde de plus en plus marque par l'utilisation des images
Rescooped by Joseph Ruiz from Content Marketing & Content Strategy
Scoop.it!

How to Create a Social Media Calendar: A Template for Marketers

How to Create a Social Media Calendar: A Template for Marketers | social customer experience | Scoop.it
Discover how to set up a content calendar to plan, organize, and publish your social media content.

Via Stefano Principato
more...
Scooped by Joseph Ruiz
Scoop.it!

The Amazing Ways Coca Cola Uses Artificial Intelligence And Big Data To Drive Success

The Amazing Ways Coca Cola Uses Artificial Intelligence And Big Data To Drive Success | social customer experience | Scoop.it
One of the reasons why Coca Cola is over 130 years old today is that it has always been able to to stay at the forefront of business, technology and innovation. Here we take a look at the fascinating ways Coca Cola used Artificial Intelligence (AI), big data and augmented reality to stay on top.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

Here's Your Go-To Social Media Image Size Cheat Sheet [Bookmarkable]

Here's Your Go-To Social Media Image Size Cheat Sheet [Bookmarkable] | social customer experience | Scoop.it
From Facebook to Snapchat, here's your go-to guide for the most current social media image sizes.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

5 Ways Words Can Destroy Your Marketing Messages (And How to Fix Them)

5 Ways Words Can Destroy Your Marketing Messages (And How to Fix Them) | social customer experience | Scoop.it
Use these copywriting tips to improve your marketing messages and ensure you don't lose sales or money on your marketing investments.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

Creating Short, Snackable Videos for Instagram and Beyond

Creating Short, Snackable Videos for Instagram and Beyond | social customer experience | Scoop.it
Find out how to film and edit compelling short videos for Instagram and other social media channels to boost engagement.
more...
No comment yet.
Scooped by Joseph Ruiz
Scoop.it!

5 Amazing Ways to Spark B2B Marketing Creativity

5 Amazing Ways to Spark B2B Marketing Creativity | social customer experience | Scoop.it
B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […]
more...
No comment yet.