Social corner
17 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Borjana
Scoop.it!

Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | Social corner | Scoop.it
Studying the neuroscience of compelling communication.
Borjana's insight:

"When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains."

more...
No comment yet.
Scooped by Borjana
Scoop.it!

A 13-year-old eagle huntress in Mongolia

A 13-year-old eagle huntress in Mongolia | Social corner | Scoop.it
Borjana's insight:

"The skill of hunting with eagles lies in harnessing an unpredictable force of nature. You don't really control the eagle. You can try and make her hunt an animal - and then it's a matter of nature."

more...
No comment yet.
Scooped by Borjana
Scoop.it!

Facebook, Twitter, Instagram, Google+, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Instagram, Google+, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC] - AllTwitter | Social corner | Scoop.it
Facebook, Twitter, Instagram, Google+, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]
more...
No comment yet.
Scooped by Borjana
Scoop.it!

The Growth of Social Media v2.0 [INFOGRAPHIC] - Search Engine Journal

The Growth of Social Media v2.0 [INFOGRAPHIC] - Search Engine Journal | Social corner | Scoop.it
In August 2011, Search Engine Journal published an infographic on the Growth of Social Media. Today, over 2 years later, we've created an updated version.
more...
No comment yet.
Scooped by Borjana
Scoop.it!

A 137-Mile 'Cycling Utopia' Floating Above London's Rail Lines | Autopia | Wired.com

A 137-Mile 'Cycling Utopia' Floating Above London's Rail Lines | Autopia | Wired.com | Social corner | Scoop.it
Cars, buses, and rogue pedestrians are all conspiring against cyclists in congested cities. It's something that designer Norman Foster -- an avid rider -- wants to alleviate with a dedicated biking highway built above London's rail lines.
more...
No comment yet.
Rescooped by Borjana from Social Media and Healthcare
Scoop.it!

Viral video raises €1M for cancer research

Viral video raises €1M for cancer research | Social corner | Scoop.it

On the 3 December, the Dutch insurance company Ditzo started a unique campaign to help cancer research, all inspired by Professor René Bernhards, who works at the Netherlands Cancer Institute.

It all started when Professor Bernhards was a guest on the popular Dutch talk show “De Wereld Draait Door” (The World is Going Crazy), where he explained that with enough research, cancer could become a chronic disease rather than a deadly one.

 

The host Matthijs van Nieuwkerk summed up the interview by asking “We’re almost there, but we just need more money to solve it. Isn’t that right?”.

As an answer, Professor Bernhards explains that “money can solve a lot, it can solve cancer too. But it is always a question if people are willing to make the important choice and really invest”.

After this interview, the insurance company decided to take the step and invest. It came up with a campaign which would show the power of social media. On the third of December, Ditzo created a video, explaining that instead of broadcasting their commercials, the reserved advertising budget would be donated to Professor Bernhards’ cancer research. The video can be found at the end of this article.

The campaign worked like this:

for every view, Ditzo donated €1for every share, Ditzo donated €2

Their goal was to gain a maximum of €1,000,000 before Christmas but they underestimated the power of social media, as this amount was raised in a mere four days.

The Antoni van Leeuwenhoek Hospital and Netherlands Cancer Institute were naturally delighted with the result and they will use the money for people with specific tumors, giving them the individual treatment they need, as no cancer is the same. At the moment, these individual treatments are only possible for people with lung cancer, breast cancer and colorectal cancer. Research should make it possible for other kinds of cancer as well.

Divided opinion

Just before this campaign, there was a lot of discussion about insurance companies spending too much money on attracting “switching” customers. This occurs particularly in November and December when residents in the Netherlands decide whether to renew their insurance or choose a new provider.

Opinion was rather divided at the end of the campaign with some claiming it was all a big marketing stunt. With this video, Ditzo didn’t spend much money, but received a lot of promotion.

Marketing stunt or not, everybody is delighted with the fact €1,000,000 has been made available for cancer research. This horrible and devastating disease is still on this planet, yet we are one step closer to getting rid of it.

 


Via Plus91
more...
No comment yet.
Rescooped by Borjana from Inspiration Hub
Scoop.it!

Social Media Strategy For Events: A Step-by-Step Guide

Social Media Strategy For Events: A Step-by-Step Guide | Social corner | Scoop.it

As social media becomes a mass skill, having the right strategy in place will allow you better leverage of your time and resources, as well as help you measure your performance..


Via IMEX
more...
Ann Windham's curator insight, August 29, 2014 12:11 PM

@AnnImagineX #eventprofs #dfwmpi #iaeedfw #e2ma #mpi As social media becomes a mass skill, having the right strategy in place will allow you better leverage of your time and resources, as well as help you measure your performance..

Scooped by Borjana
Scoop.it!

5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | Social corner | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →
more...
No comment yet.
Scooped by Borjana
Scoop.it!

For the Sake of Argument: Writing Persuasively to Craft Short, Evidence-Based Editorials

For the Sake of Argument: Writing Persuasively to Craft Short, Evidence-Based Editorials | Social corner | Scoop.it
In this lesson, we offer suggestions on how to guide students through the process when writing editorials — from brainstorming a topic to publishing their work — and all the steps in between.
more...
No comment yet.
Scooped by Borjana
Scoop.it!

Social media is too important to be confined to a single department

Social media is too important to be confined to a single department | Social corner | Scoop.it
Ethan McCarty: Businesses need to work out how to integrate the tool into their workplace and make it a core part of company-wide training
more...
No comment yet.
Rescooped by Borjana from Empowering Women Entrepreneurs
Scoop.it!

How Big is YOUR Brave?

There is no doubt bravery is needed to lead and succeed . For centuries bravery has been a crucible of leadership and a fundamental principle for battle of any

Via Sandra Brevett
more...
No comment yet.
Scooped by Borjana
Scoop.it!

NASA Social Spins a Webb

NASA Social Spins a Webb | Social corner | Scoop.it
NASA will host a social media event on Jan. 22, 2014, marking arrival of key elements of the James Webb Space Telescope at Goddard Space Flight Center in Greenbelt, Md. (It's not to late!
more...
No comment yet.