Social Content Marketing
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Social Content Marketing
Content marketers are busy people. No-one has time to read all the blog posts online. Instead, see what I have to say about them and decide how to spend that 'few extra minutes' on your lunch break.
Curated by Carla Dewing
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How To Use Social Media To Sell: 43 experts [Me too!] give 75 tips (Part 1 of 3)

How To Use Social Media To Sell: 43 experts [Me too!] give 75 tips (Part 1 of 3) | Social Content Marketing |
We asked experts from different regions of the digital marketing and
eCommerce world this question:

“What can an eCommerce store do to leverage social media to generate
traffic and create new or recurring sales?

The response we received was amazing. 43 experts gave us 75 different tips
on leveraging social media to sell more, and we're sharing them all with

Because we have so much awesome expert advice to share with you, we're
breaking this into a 3 part weekly series.  (Want all the tips now? There's
an opportunity to download the whole thing at the end of this post.)


1. Ian Cleary - Social Media Tools Guy

RazorSocial -

Ian Cleary is a mediapreneur, speaker and technology expert who specialises
in sharing unbiased information about social media tools through his
award-winning website, RazorSocial

Advice: Store owners need to build better referral schemes and use
gamification as part of these schemes. If you can get customers to leverage
their social streams to mutually benefit you, you're on to a winner.

2. Alex Stegall - Public Relations Specialist

Command Partners:

Advice: Because Social Media isn't recognized as that direct link to making
a sale, it doesn't always get the credit it deserves. It's important to
remember that Social Media is about building a reputation and getting the
word out, which will push potential customers closer and closer to making
that sale. Share intriguing stories that involve your product and show its
value. Everyone loves an intriguing story, so they are more likely to
tweet, repost and share.

3. Joellyn 'Joey' Sargent  - Strategic Marketing Expert

Claravon Consulting Group -

Joellyn ‘Joey’ Sargent provides the clarity, vision and insight that
leaders need to create powerful momentum for growth. Her fresh perspectives
and no-nonsense advice help executives, entrepreneurs and nonprofit leaders
connect strategy, brand and customer experience, delivering breakthrough
marketing results with maximum impact.

Advice: Be mindful of social media overload. Monitor your customers' social
engagement levels. If you start to see a decline in participation, you may
be burning out your audience. Do some testing to see if the problem is your
offers, content or simply too much of a good thing.

4. Brian Carter -  Keynote Speaker and Digital Marketing Strategist

CEO of TCG - and

Brian Carter is an acclaimed sales and marketing keynote speaker. He is the
author of three social media books including "The Like Economy", "LinkedIn
For Business" the bestselling "Facebook Marketing". Brian has appeared on
Bloomberg TV and in The Wall Street Journal and has worked with Microsoft,
SalesForce and Universal Studios. Brian has 14 years experience with search
and social marketing, both as a consultant and marketing agency director.
He's kinda cool, does comedy and improv in his spare time, and his 102-year
old grandma thinks he's the bees knees.

Advice: "Don't think social- instead think advertising plus owned media
(like emails and retargeting audiences). Fans can help as social proof, but
Facebook post visibility to fans (without ads) is decreasing rapidly.
Diversify your owned media and invest in growing awareness. Search ads come
first as low hanging fruit but the high ROI keywords are limited. Grow your
funnel with social media. Focus on ROI but don't forget you can't sell to
someone who doesn't know about you or isn't paying attention. Get better at
content marketing. Be more interesting. Learn from the front-runners who
have done well already like Old Spice, Blendtec and Superhero Stuff."

5. Brandon Uttley -  Social media expert

Brandon Uttley Consulting -

Brandon Uttley is a seasoned web marketing and public relations
professional with 25 years of experience. He has been involved in starting
three web development and online marketing companies. In addition to
working with a range of clients, he is a frequent public speaker and  a
regular contributor to several top business sites.

Advice: Learn Social Selling. This is an emerging area that focuses on the
use of social media to help you better find, qualify and close prospects.
Focus on LinkedIn as the primary resource to improve your professional
presence, build a high-quality network and gain warm introductions to

6. Sam Mallikarjunan - Head of eCommerce Marketing at HubSpot

Hubspot -

Advice: My best advice around social media for ecommerce is for marketers
to no longer see it as an independent channel. Consumers don't consider
their relationship with a brand dependent on the channel, so marketers also
need a holistic view and approach to customer nurturing. For example, my
local barber knows that he can reach me via twitter when I stopped coming
into the shop:

7. Deborah Smith - Content & Social Media Marketing Expert

Foxtrot Media -

Long before Twitter, Facebook, LinkedIn, YouTube and Google +, there were
message boards, chat rooms and email groups. In 1998, Foxtrot Media
founder, Deborah Smith, used these ancestors of social media to launch her
first business, which owned and operated several websites serving the nanny

Deborah is a sought-after social media consultant, strategist, marketer,
trainer, coach and public speaker. She uses lessons learned from her own
personal experience, as well as the latest social media educational
training, to help businesses and organizations harness the power of social
media, from the very basics to the most advanced social strategies.

Advice: Embrace Pinterest. For ecommerce companies nothing is driving more
direct sales. Make sure your website is optimized for Pinning. Photos
should have good, SEO worthy descriptions because when people pin from your
website, those descriptions come along too.

8. Viveka Von Rosen

Linked Into Business -

Viveka is author of best selling LinkedIn Marketing: An Hour a Day and is
known internationally as the “LinkedIn Expert”. CEO of Linked Into Business
and Co-Founder of LinkedProspecting, she also hosts the biggest LinkedIn
chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn
strategy group on LinkedIn.

Forbes has listed her as a top social media influencer, and she has been
cited in Money Magazine, Simple Living, Ragan, CNN, Forbes, Mashable, The
Miami Herald, Social Media Today and The Social Media Examiner.

Advice: When I tell an eCommerce business owner that he or she will never
sell their product or service on LinkedIn, they look at me like I’m crazy.
That’s the whole point, right? But the truth is, you must create a sense of
relationship and visibility to effectively sell on LinkedIn. Through
engagement on LinkedIn, people will get a sense that they know you, and
after that it’s a relatively easy step to “like and trust” – and, yes,
sell! How do you move from “know and like” to trust?

* Make sure your profile accurately represents you and your brand by
using unified copy, branded images and existing marketing collateral
in your profile.
* Establish connections with your target market by using the Advanced
Search and “People You May Know” features to research and reach out
to the right people to grow your business.
* Start sharing some useful content through the use of updates, group
discussions and messages (you can find all you’ll ever need in
LinkedIn Pulse)
9. Neal Schaffer - Author -  Social Media Expert

Maximize Your Social -

Neal Schaffer is the author of the definitive book on social media strategy
Maximize Your Social, global social media speaker and consultant, and
founder of the leading social media for business blog Maximize Social
Business. Neal also teaches as part of the Rutgers University Mini-Social
Media MBA program.

Advice: We all know the importance of visual content to engage our
audiences in social media. One good place to look for content that might be
relevant to your community is Instagram. Search for hashtags of your
company, product, and competitor names, and begin to understand how your
fans truly visualize your products. While some companies, like Disneyland,
rely on Instagram to curate/crowdsource their content, it's equally
valuable as a market research tool.

10. Adi Domocos - Founder & CEO

Hot in Social Media -

Adi Domocos is the Founder of Hot in Social Media. He is passionate about
tech, social media, marketing and traveling.

Advice: Put social media share buttons to all your product pages.

There are still a lot of ecommerce stores, who do not have social media
share buttons on their product pages. If you tried hard everyday to bring
traffic to your ecommerce store... you don't want to get free promotion
from your visitors? Add a couple of social media icon channels to your
product page (is preferred to have a branded page for all the social media
channels that you will add the icons) and in a couple of months (depending
of how much traffic you have) you can see some important results.

11. Brian Honigman - Marketing Consultant and Social Media Enthusiast

Brian Honigman is a marketing consultant and freelance writer. He's written
for Forbes, the Huffington Post, Business Insider and others. Follow him
for insights on digital, social media, marketing, content creation and more

Advice: When it comes to social media the biggest issue I see is businesses
not using each social network in a unique way. Posting the same content
across Twitter, Tumblr, Instagram and Facebook isn't beneficial to your
audience. It'd be like receiving the same message in the mail 4 times. It
isn't helpful and can quickly become annoying to your audience. To avoid
this problem, develop content specific to the intricacies of each network.
For example, GIF's do well on Tumblr and quick digestible insights do well
on Twitter etc.

12. Lori Ruff

Integrated Alliances -

Lori Ruff, “The Voice of Influence” on | Forbes & AGBeat
Top 50 Industry Influencer | Keynote Speaker, Author, Columnist, Host |
CEO, Integrated Alliances: Teaching LinkedIn for B2B

Advice: I recommend using the services of a high tier social media
consultant to help you make sound decisions. You may think you can't afford
one, but even for a basic consultation to talk to someone who is a thought
leader in the industry, you might pay $500 for a 3-call coaching package.

What I would caution against is taking the advice of someone who does not
look credible online as compared with their peers. Yes - that takes a
little investigation, but it's worth the look. Lot's of people can give you
advice on what you "should do", but no one knows your business better than
you. So take in all the advice and then decide what's right for you.
Someone might tell you they know social media yet they've only been "doing
it" for 4 months. Sure - ask their advice - but certainly ask for more
opinions too! What do you do if they are conflicting? READ! There is a
plethora of free material - Knowledge is free; wisdom costs money... that's
where an experienced consultant comes in to play.

13. Don Power - Social Media Speaker and Author

Don Power -

Don Power is a Professional Speaker, Social Media Consultant, Editor of 
Sprout Insights, and author of Twitter For Skeptics.

Don teaches business leaders how to use Social Media to connect with
customers, generate leads, and discover opportunities they never even knew

Advice: If someone is making an ecommerce purchase, they really need to see
the product before they order. Ecommerce store owners and marketers should
really pay attention to including short form videos like Vine, Instagram
Video, and even Snapchat in their marketing mix. These very popular
platforms can be used to highlight important product features or even
demonstrate quick and quirky "how-tos" about how to order or use the
products for sale online.

14. Vicki Davis - Social media expert

Cool Cat Teacher

Author, Reinventing Writing (2014) and Flattening Classrooms, Engaging

Vicki Davis is a full time classroom teacher recently named as one of
Mashables top 10 Teacher Rockstars on Twitter with more than 70K followers.
She uses social media to inspire educators and to help them understand how
to write effectively using technology with her upcoming book Reinventing

Advice: Make an appointment with yourself to plan your tweets for the week
or for a period of time. Using a list of the kinds of tweets that you want
to send (funny, informative, promote new product, etc.) and schedule them
using buffer during the times that they are online.

15. Monica Jade Romeri - content strategy and social media expert

Darwin Digital Content -

Monica Jade is a prolific writer on topics ranging from inbound, content,
email, mobile and social media marketing—including Facebook, Twitter,
LinkedIn and Google+—to SEO.  Her content is frequently published on Social
Media Today and Business 2 Community. Advice: You cannot make social media
work for your business without original content, which is what draws
prospects back to your website and prompts lead generation.  If you have
not already, start blogging, find an agency or hire a content writer.  You
should share the content of others as well.  Content curation—exploring,
finding and sharing relevant, industry-leading content across at least
Facebook, Twitter, Google+ and LinkedIn—is integral to social media
marketing.  Social media is meant to be social, so do not only talk about
your brand without listening and engaging your social audience.

16. Isra García -  Internet business transformation advisor

IG -

Isra is the creator and author of the paradigm that has revolutionised the
social media: Human Media. As well as cofounder of Mapmakers, the
Spanish-speaking platform about change and inspiration that's most visited
in the world.

His blog on Social Media, Marketing, disruption, inspiration and change is
visited by more than 110,000 people every month. Only 29, Isra has taken
part as a TEDx speaker on two occasions and has participated, as speaker,
in more than 270 industry events.Isra´s early work as a consultant, in
charge of teams and Social Media strategies for Social Media & Community.
There are just a few of the highlights of his career. Undoubtedly, Isra
adds a visionary and human-technological way to understand this new
environment that the Internet has provoked.

Advice: Social platforms are communication and marketing channels and, as
we’ve proven, are still viable sales channels. However, they need to be led
correctly. They need a coherent strategy and execution that focuses on
results, on connecting with our community, therefore creating certain
resonance with our people in a dynamic, interesting and brilliant way.

Social Media doesn’t create a different world; neither does it invent or
define. This is something that only comes about with an idea, initiative,
project or business. At the end of the day, it’s only marketing through a
new means of communication. Navigate your project or brand through these
channels, seeking a clear, defined project. Do so without losing track of
the people because, most of all, you need them right now. The value you
provide is the value that the world will give in return.

17. Tammy Kahn Fennell

MarketMeSuite -

Tammy Kahn Fennellis CEO and co-founder of MarketMeSuite, the leading
social media management dashboard for small- and mid-sized businesses.
Tammy launched the MarketMeSuite platform in late 2009 after years of
experience marketing her own small business online. Prior to that, Tammy
lived in the ecommerce world, running a small antiques and collectibles
store on eBay (BakertowneCollectables).  Today, MarketMeSuite's
easy-to-use, affordable platform has over 30,000 users.Tammy writes
frequently on social media and small business topics and shares her
knowledge and advice with thousands of SMBs via radio, Web seminars and
live presentations.

Advice: Content fuels social engagement, as an ecommerce merchant you have
great content in the form of your store listings. and Share your products
on social!  Most ecommerce sites like ebay and etsy have what is called an
RSS feed. If you copy that link and put it into a tool like MarketMeSuite,
you will be able to have your new listings shared with your fans and
followers as you list them, which is a huge time saver.

18. Bob Hutchins – CEO – Social Media & Digital Marketing Expert

BuzzPlant –

Bob Hutchins (Franklin, TN) runs Buzzplant, a 12+ year-old Internet
marketing agency targeting the faith/family market. His team was an
integral part of the online campaign for Mel Gibson's The Passion of the
Christ, The Chronicles of Narnia, Soul Surfer, and many other movies,
books, music releases, and events. His client/partner roster includes
Time-Life, Sony Pictures, General Motors, Twentieth Century Fox, Disney,
Warner Brothers, Thomas Nelson Publishers and Zondervan. He is co-founder
of The Faith-Based Marketing Association and Ground Force Network, and has
been featured on Fox News, MSNBC, in The New York Times, Wall Street
Journal, INC Magazine, Fortune Magazine, MarketingVOX, American City
Business Journals, Dallas Morning News, and on various television/radio

He is also the co-author of Faith Based Marketing, published by John Wiley
and Sons, and his second book, The Recommendation Age.

He also teaches Social Media Marketing to MBA students at Belmont
University in Nashville, TN.

Advice: Social media marketing budgets are projected to double over the
next five years – and this statistic was published before Facebook
practically came out stating that it would begin charging brands for News
Feed exposure. Bigger budgets can help, sure. But doubling your budget
isn’t necessary for keeping up with the Joneses. In 2014, truly successful
social media marketers are going to start establishing themselves on social
platforms where they can be industry leaders. I wouldn’t be surprised if we
see B2B thought leaders cropping up on, big image-heavy brands
creating a presence in Google+ communities, and edgier corporations
shifting into platforms like Reddit and Tumblr (which haven’t yet been
truly capitalized on). In 2014, don’t assume the obvious like Facebook and
Twitter. Start exploring non-traditional outlets, where your competition is
smaller, your dollars go further, and your voice is louder.

19. B.L. Ochman - Digital Strategist to blue chip companies

Publisher of What's Next Blog, contributor to AdAge, DigitalNext, and
co-host Beyond Social Media Show. B.L. Ochman has been helping companies
including IBM, Meijer, McGraw-Hill, Transitions, Cendant and others to
incorporate new media into their online marketing since 1996. B.L. is a
Google-certified GooglePlus Coach and YouTube Partner.

Advice: In order to establish and maintain search visibility, you'll need
to establish an active presence in Google Plus. It's so much more than a
social network. Google Plus is integrated into every Google platform - from
email to analytics, YouTube to games - and if you ignore G+, Google search
is going to ignore you.

I won't sugarcoat it: there is a large learning curve to using Google Plus.
But I consider it to be the biggest advance in online communication since
the interactive website and I advise any company that wants to succeed to
find a good coach and get started now.

20. Matthew Brown - Social Media Expert

PFSweb -

Matthew is a social media specialist for PFSweb who works with brand
intelligence, analytics, and developing social media strategies for current
and prospective clients. Matt graduated of the University of Minnesota in
2005 with a degree in Sociology and Statistics. He is a huge Chelsea FC fan
and even attended the 2012 Champions League final in Germany. (Link to
LinkedIn Profile)

Advice: Choose social media channels that fit your brand - Too often I see
brands create presences on social media "just to be there". Make sure your
brand really evaluates a social channels before joining, including the
content it will need to generate on the channel to be successful and the
time to manage it. A dead social channel can be misconstrued by consumers
as a brand who is lazy and doesn't care about their customers.

And that's all for Part 1.

Tune in next week for more tips by Hubspot's Head of eCommerce, Sam
Mallikarjunan, and LinkedIn expert Viveka Von Rosen,  and more! We'll be
releasing Part 2 with 20 more tips and then Part 3 in 2 weeks. Stay tuned!

Want access to all 75 pieces of advice right now? Tweet this article to
your followers to instantly download a beautiful PDF including all 75 tips.


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Carla Dewing's insight:

What is this content madness? 75 tips in one post? You have to read it. Literally. Do it on your phone, with some coffee. Mitchell and the blokes over at Addshoppers deserve the respect.

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Rescooped by Carla Dewing from Public Relations & Social Marketing Insight!

The Seven [Secret] Habits of Twitter Power Users

The Seven [Secret] Habits of Twitter Power Users | Social Content Marketing |

In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.


Twitter is awesome for so many reasons. It’s the Great Connector. It’s the Great Amplifier. It’s the Great Curator. And it’s so simple to use. But Twitter could borrow a tagline from the Othello board game: a minute to learn, a lifetime to master. Because as easy as the platform is, there always is more you could be doing to leverage your use of it....

Via Jeff Domansky
Carla Dewing's insight:

Yes I'm biased because I read Kissmetrics all the time. But this is a great post to read if you want to know how the pros make thier Twitter feeds so engaging, large and impressive. I mean, 3 minutes to better tweets sounds good to me. 

Jeff Domansky's curator insight, December 31, 2013 4:53 PM

Excellent Twitter tips from @Kissmetrics. Recommended reading. 9/10

Scooped by Carla Dewing!

Gary Vaynerchuk: Everybody Should Be Doing Content Marketing!

Gary Vaynerchuk: Everybody Should Be Doing Content Marketing! | Social Content Marketing |
In order to make the most of your content marketing, you have to understand the context and reach of various online platforms.
Carla Dewing's insight:

Gary takes you aside, sits you down and gives you a 36 second life lesson today on Inc. Hey, you need this one - so take the gum out of your mouth, and stop rolling your eyes :) You don't even have to read it - it's a VIDEO!

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Scooped by Carla Dewing!

The 2013 Social Commerce Breakdown [Latest Social Media + Ecommerce Stats!]

The 2013 Social Commerce Breakdown [Latest Social Media + Ecommerce Stats!] | Social Content Marketing |
AddShoppers 2013 Social Breakdown
Carla Dewing's insight:

Mitchell Abdullah from Addshoppers sent over this post, and there are definitely some stats in here that are worth noting. Great for a stats post, opinion post or to back up your next post on a booming local revenue site like Pinterest. 


Did you know that Tumblr gets 1.88 times more shares than posts on Google+? Interesting. And there's more where that came from in this nicely engaging stats visual. - Carla

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Rescooped by Carla Dewing from Content Marketing and Curation for Small Business!

[Crazy-Good] EXAMPLES - 9 Best Examples of Content Marketing From 2013

[Crazy-Good] EXAMPLES - 9 Best Examples of Content Marketing From 2013 | Social Content Marketing |
While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around.

Via Peg Corwin
Carla Dewing's insight:

Econsultancy creates one of the better 'examples' posts so far this year. If you still need to see what GREAT content marketing looks like (and you do. I do. Everyone does) then immediately take 5 minutes and instantly improve your 'ideas-board' (the one in your mind).

Peg Corwin's curator insight, December 15, 2013 9:39 PM

CONTENT MARKETING examples to learn from for 2014.

If you like this scoop, please consider a thumbs up or share.

Rescooped by Carla Dewing from Social Media, SEO, Mobile, Digital Marketing!

Content Marketers: Get Your Web Profile On Vine, Quick!

Content Marketers: Get Your Web Profile On Vine, Quick! | Social Content Marketing |

With more than 40 Million users worldwide, Vine has exploded with a unique mobile-first audience. Today Vine introduces Web profiles bringing the 6-second viewing experience to the desktop.

Via Kamal Bennani
Carla Dewing's insight:

Vine is growing in value, so listen up - the content marketers that build thier Vine profiles first, won't be sorry. Profile URL's will least that's my prediction. 

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