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Infographic: What Facebook Likes Reveal About Us - Marketing Technology Blog

Infographic: What Facebook Likes Reveal About Us - Marketing Technology Blog | social content curation | Scoop.it

It’s hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it’s true. This is the power of database marketing and may point to a fundamental flaw in many social media marketers’ logic. While we all wish to be treated as individuals, the data provides a much different picture. We are not very unique at all.

Research shows that intimate personal attributes can be predicted with high levels of accuracy from ‘traces’ left by seemingly innocuous digital behaviour, in this case Facebook Likes. The study raises important questions about personalised marketing and online privacy. Cambridge University

The folks at Wishpond have aggregated many of the findings in this fascinating infographic:



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12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog

12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog | social content curation | Scoop.it

Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?

 

Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.

 

The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.

 

Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities.



Read more: http://wallblog.co.uk/2013/04/15/12-distinct-social-media-personalities-revealed-including-ranters-and-peacocks-infographic/#ixzz2QY01Oa4v ;
Follow us: @thewalluk on Twitter

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Jeff Domansky's curator insight, February 18, 2014 1:27 PM

What's your social media type?

Victor Juarez's curator insight, February 18, 2014 6:22 PM

Curiosa inforgrafía sobre las personalidades en social media...

Alison D. Gilbert's curator insight, February 18, 2014 7:20 PM

What is your social media personality? Read this story to find out.

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Ancient Chinese villages

Cangpo Village in Southern Zhejiang, Near the Yongjia county and Nanxi River. Its ponds and roads are entirely built with small pebbles from nearby Nanxi River. It's built around 1100 A.D. A Bai tree dated 1100 A.D. is standing in the village.

Jonathan Qiang Li's insight:

Ancient Chinese villages age from a couple of hundred years to a thousand years old. They scatter around Southern China. 

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