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Facebook Cheat sheet for Social Media Managers

Facebook Cheat sheet for Social Media Managers | Social Commerce Insights | Scoop.it
Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page. As I have written previously, the true power of social commerce can be unde...
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Why the “Want” Button Doesn’t Work for Social Commerce

Why the “Want” Button Doesn’t Work for Social Commerce | Social Commerce Insights | Scoop.it
People aren't enthusiastic about broadcasting their product purchasing intentions/preferences to their social network.
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Four Ways to Use Social Platforms to Drive E-commerce Sales

Four Ways to Use Social Platforms to Drive E-commerce Sales | Social Commerce Insights | Scoop.it
With all the blogging, sharing, news articles and conferences that tout and exploit the uses of social media, you'd think the idea of using it to drive e-commerce sales would be a no-brainer.

 

Some good, though basic information on how to use social media to drive social sales. Key = get social networkers to your website. 

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Why the “Want” Button Doesn’t Work for Social Commerce

Why the “Want” Button Doesn’t Work for Social Commerce | Social Commerce Insights | Scoop.it
People aren't enthusiastic about broadcasting their product purchasing intentions/preferences to their social network.

 

As it applies to social commerce - and particularly as it applies to social discovery - this well-reasoned article is backed by data that proves a "smiley face" beats a "want" button hands down. 

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The 5 Big New Ways Facebook Laid The Groundwork For Making Money During Q3 2012 | TechCrunch

The 5 Big New Ways Facebook Laid The Groundwork For Making Money During Q3 2012  | TechCrunch | Social Commerce Insights | Scoop.it
You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes.
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Facebook makes changes to Open Graph policy to reduce frictionless sharing, improve user experience

Facebook makes changes to Open Graph policy to reduce frictionless sharing, improve user experience | Social Commerce Insights | Scoop.it
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Facebook Gifts Tip of the Social Gifting Iceberg This Holiday Season

Facebook Gifts Tip of the Social Gifting Iceberg This Holiday Season | Social Commerce Insights | Scoop.it
Facebook's entry into social commerce with its new Gifts feature has been highly touted, but is just the tip of the social gifting iceberg.

 

The question is, will Facebook be content to stay just the tip? 

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Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease | TechCrunch

Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease | TechCrunch | Social Commerce Insights | Scoop.it
After weeks of controversy and criticism about the news feed, and reduction in reach for some Pages, Facebook outlined the four main factors it uses to determine if a post shows up in the news feed.
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Facebook Has Good News for George Takei and Mark Cuban | Wired Business | Wired.com

Facebook Has Good News for George Takei and Mark Cuban | Wired Business | Wired.com | Social Commerce Insights | Scoop.it
Facebook is rolling out a new News Feed focused on Facebook Pages, the publishing channel for celebrities, businesses, news organizations and other groups.
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Facebook rolling out option for fans to receive notifications about page posts

Facebook rolling out option for fans to receive notifications about page posts | Social Commerce Insights | Scoop.it
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Facebook Studio: News Feed, Engagement, and Promoted Posts: How They Work

Facebook Studio: News Feed, Engagement, and Promoted Posts: How They Work | Social Commerce Insights | Scoop.it
We’ve heard questions from brands and businesses around how News Feed works.
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Will Social Commerce Increase with Facebook “Collections”? | SalesWarp Blog

Will Social Commerce Increase with Facebook “Collections”? | SalesWarp Blog | Social Commerce Insights | Scoop.it

With "Collections" Facebook moves directly into the social commerce space connecting retailers with fans and friends of fans. 

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ShopIgniter wants to make it OK for brands to post about products on Facebook

ShopIgniter wants to make it OK for brands to post about products on Facebook | Social Commerce Insights | Scoop.it
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Gartner – Secret to Social Commerce Success: Infomercials

Gartner – Secret to Social Commerce Success: Infomercials | Social Commerce Insights | Scoop.it

Who is the poster child for social commerce; the business that best represents the synergy of sharing and selling? Ask authoritative business analysts Gartner and the answer may surprise you. Here's a hint: It's not the latest Silicon Valley startup. 

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Facebook Launches Collections, Allowing People To Buy Items Pictured - AllFacebook

Facebook Launches Collections, Allowing People To Buy Items Pictured - AllFacebook | Social Commerce Insights | Scoop.it
How many times have you seen a brand share an image of something that you'd like to buy?

 

Facebook is testing a new feature with a few select brands called Collections that allow users to not only like, but "collect," "want" or buy products shared by these brands via photos. 

 

With "Gifts" Facebook took a stab at Amazon. Is this Facebook's way of now inserting itself onto Pinterest and The Fancy's turf? 

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