Is Longer Better for Blog Content? | Social Media Today | Social business |

Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings.


350, 500, 1,000, 1,500, 2,000… all of these numbers have been thrown at us when it comes to creating blog content. Some sources say shorter blogs are better because your audience doesn’t have time to read. Other sources say longer blogs are ideal because they build credibility, authority and SERPs. Finally, there are still more sources that claim shorter is better because it does everything a long blog does in a short, sweet package. So, which is it?

Via Jeff Domansky