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everything social to develop and improve (new) business
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Future touchpoints Shopping2020 Iskander Smit

“Info.nl hosted the expert group on future retail touchpoints and info.nl/labs lead the group and made the report.”
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Gray Plant Mooty law firm creates social media guide for businesses - MinnPost.com

Gray Plant Mooty law firm creates social media guide for businesses - MinnPost.com | Social Bizniz | Scoop.it
Gray Plant Mooty law firm creates social media guide for businesses MinnPost.com Cohen told Twin Cities Business that GPM partnered with The Minnesota Department of Employment and Economic Development (DEED) to release the guide amid a relatively...
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Can A Neighborhood Social Network Dominate The Local Web?

Can A Neighborhood Social Network Dominate The Local Web? | Social Bizniz | Scoop.it
Does the world really need another social network? Of course it does. At least according to Nirav Tolia and his investors.
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Paid, Owned, Earned…Shared?

Paid, Owned, Earned…Shared? | Social Bizniz | Scoop.it
The convergence of paid, owned, and earned media has been an important discussion for some time now. It was a topic of this column  on more than one occasion. The nagging question since the coinage...
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Top 10 Reasons Why Social Media is a Must for your Business

http://www.socialmediafrontiers.com This video has been produced by Social Media Frontiers, sharing the top 10 reasons why social media is a must for your bu...
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Social Media Strategy for Small Business - RightMix Technologies

Social Media Strategy for Small Business - RightMix Technologies | Social Bizniz | Scoop.it
To put the best foot forward, your small business needs to have a social media strategy. These social media strategy tips will prepare you for the social media world.
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Inbound Marketing with Owned, Earned and Paid Media [Infographic]

Inbound Marketing with Owned, Earned and Paid Media [Infographic] | Social Bizniz | Scoop.it
Keep updated with latest cool infographics in B2B marketing and technology services/products by subscribing to our RSS feed: More Cool Infographics>>
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Employee Engagement: Its ROI May be More Than You Think

Employee Engagement: Its ROI May be More Than You Think | Social Bizniz | Scoop.it

When it comes to employee engagement, the biggest ROI is to think of your staff just like you would a customer: seek to understand their interests, their rituals, and their ways of communicating as well as how they want to be treated.


Via Karl Wabst
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Karl Wabst's curator insight, April 22, 2013 6:12 PM

Higher employee engagement impacts the bottom line (corporate financials).

 

Social business practices open up lines of communication between customers and employees. Both risks and opportunities become more apparent as more employees come into direct contact with their customers.

 

According to the Employee Engagement survey resourced for this article, highly engaged employees try harder, recommend their companies, help others, and take less sick time. It turns out that services industries have the most engaged employees while the retail sector has the fewest. We also found that highly engaged employees tend to be: front-line employees, high-income earners, male, African-American, and happy. Since engaged employees are such a valuable asset, we recommend that companies focus on this area using our Five I’s of Employee Engagement: Inform, Inspire, Instruct, Involve, and Incent.

 

Frank J. Papotto, Ph.D.'s curator insight, April 23, 2013 11:02 AM

Engaged employees are one of the keys to Organizational Effectiveness, so it very worthwhile to understand  how to engage them. 

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Nine examples of small businesses using social media for branding

Nine examples of small businesses using social media for branding | Social Bizniz | Scoop.it

Investing time and money on social media is necessary for all types of businesses nowadays. Here are nine examples of small businesses using social media for branding. Social media is the new way for the word to spread: from product recommendations to advice on what to do, where to go, and what to do. From little conversations that mean nothing to meaningful revelations that could change lives, from stupid pictures to inspiring profiles – social media has it all. Customers have the final word now. News gets out faster. Other users and buyers are now the trusted sources. Social conversations are now the holy grail of business reputation management. Social media is social proof that materializes quickly. Small businesses are indeed tapping into the power of social media....


Via Jeff Domansky
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Jeff Domansky's comment, April 23, 2013 2:46 PM
Nine superb lessons from small businesses who get "social."
Victoria Clark's curator insight, September 15, 2013 11:44 PM

This article provides information that proves that all the various types of brands and companies use social media and networking, such as Facebook and Twitter, to promote their cause or business. It also shows that the successful businesses and brands, particularly the smaller ones, use imagery that is both effective and enticing to the consumer as well as ensuring that they are consistently updating their social media sites to ensure they both obtain and retain their consumers attention. Updating regularly and using enticing and effective imagery has proven to be effective as the small businesses mentioned in this article are quite popular on social media sites like Facebook and Twitter; thus they have marketed their brand well within their consumers.

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Running the ROI numbers on BYOD

Running the ROI numbers on BYOD | Social Bizniz | Scoop.it
With hard data in short supply, the true value of bring-your-own-device policies is in the eye of the beholder. Insider (registration required) (Do companies get a good ROI when employees use their own mobile devices in the workplace?
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What Is Social ROI Made of? New Revenue or Reduced Costs? | Social Media Today

What Is Social ROI Made of? New Revenue or Reduced Costs? | Social Media Today | Social Bizniz | Scoop.it
Is social media about expanding sales or reducing costs?
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Measuring and Increasing the ROI of Your Content Resources

Measuring and Increasing the ROI of Your Content Resources | Social Bizniz | Scoop.it

Do you want to know the value of your content? In today's post, Mike Pantoliano shares his tips for calculating the real ROI of your content strategy and marketing efforts. ...With so much emphasis often put on the traffic generation potential of a good content marketing strategy, I want to focus this post on measuring and increasing the return on the (sometimes sneakily large) investment. Some common goals you'll hear surrounding a content marketing strategy include generating traffic for generic terms, increasing social shares, and developing the brand's authority (measured by increases in branded traffic, or some other indicator). In the right circumstances, all of these are nice metrics for the relevant stakeholders in the organization, but they're all just proxies for measuring the growth of a business. They're measurements of the means, not the end. The impetus for a lot of what I'll be talking about in this post comes from Josh Braaten's post on the Google Analytics Blog a few months ago titled "How to Prove the Value of Content Marketing with Multi-Channel Funnels". Josh talks practically about how to measure the business impact of traffic that first experiences your site via a page that isn't directly selling a product or service to a consumer. Think: the "How to get into fly-fishing" article written by the outdoors retailer that sells fly-fishing poles, or even the "How to measure the effectiveness of content marketing" article written by the guy working for a company that's doing a two day kick-ass web marketing conference in Boston on May 20th & 21st :). Indeed, these content pages aren't selling a product or service, but they are selling the brand, the "purchase" made by the consumer is everlasting trust; and it has a really low conversion rate....


Via Jeff Domansky
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Marketing as the Social Business Spark | Business 2 Community

Marketing as the Social Business Spark | Business 2 Community | Social Bizniz | Scoop.it
The role of marketing in organizations has never been more critical. But probably not for the reasons you think.
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Business Social Media Benefits with Google Plus | Social Media Today

Business Social Media Benefits with Google Plus | Social Media Today | Social Bizniz | Scoop.it
The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands.
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Destination Changemakers: a world tour of social business

Destination Changemakers: a world tour of social business | Social Bizniz | Scoop.it
Two French students travelled the world to learn more about social business and work with social entrepreneurs in the Philippines, India and Senegal. They are back now, bringing a number of ideas with them.
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Facebook's News Feed algorithm changes again

Facebook's News Feed algorithm changes again | Social Bizniz | Scoop.it
Get ready for more relevant content in your News Feed. Facebook announced on Tuesday that it had started tweaking its ranking algorithm to enhance the user expe
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Lisa Sicard's curator insight, August 7, 2013 6:16 AM

Another day, another Facebook change ....

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Why Social Media Matters for Small BUsiness

Why Social Media Matters for Small BUsiness | Social Bizniz | Scoop.it
If your small business is important to you and you aspire to succeed, you must embrace the power of social media. This article explains why.
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SOCIAL MEDIA: Finding other sites than Facebook

SOCIAL MEDIA: Finding other sites than Facebook | Social Bizniz | Scoop.it
Businesses looking to connect with target markets might try several other sites that might suit them better than mega-sites (#vivotab SOCIAL MEDIA: Finding other sites than Facebook - Press-Enterprise http://t.co/rcj1uQIHUz)...
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Technology - Facebook, Twitter or Pinterest? Which social media platform is right for my business?

Technology - Facebook, Twitter or Pinterest? Which social media platform is right for my business? | Social Bizniz | Scoop.it
With a proliferation of social media platforms, it can be difficult to know which one you should direct your attention to. If you’re confused, here’s some market research that can help you out. (RT @sergiourru: Facebook, Twitter or Pinterest?
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Customer participation at the heart of P2P Finance

Customer participation at the heart of P2P Finance | Social Bizniz | Scoop.it
I made the point that collaborative finance didn't necessarily need to equal ethical finance, social lending or any other type of 'do-gooding'. Whilst some of the by-products of crowdlending might very well be good for the wider ...

Via Suresh Fernando
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The rise of the chief digital officer

The rise of the chief digital officer | Social Bizniz | Scoop.it
The world is going digital. If you don't realise this yet, it may be time to crawl out from under that rock. But just what do we mean by going digital? Is this just another passing fad or perhaps a new spin on an old story?
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How To Build A Successful Social Business From Scratch [Infographic]

 

 


Via Florinel Nicolai Deciu
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Jive Events - How Social Business Drives Value

Jive Events - How Social Business Drives Value | Social Bizniz | Scoop.it
In this webcast, you’ll see how Thomson Reuters, a multinational media and information firm based in New York City, rolled out a social intranet to its 60,000 employees for driving innovation, aligning everyone to the company strategy, and...
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Community Managers Can Make Or Break Social Business Adoption

Community Managers Can Make Or Break Social Business Adoption | Social Bizniz | Scoop.it
What are a community manager's responsibilities? I think it goes further than just marketing. Let's talk about internal advocacy.
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10 Easy Steps To Social Business Steps 1 3 Infographic And Roundup

10 Easy Steps To Social Business Steps 1 3 Infographic And Roundup | Social Bizniz | Scoop.it
10 Easy Steps to Social Business, Steps 1-3 Infographic and roundup #socbiz #socent #bigdata http://t.co/LWZi0kZycO
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