Social Beauty
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Social Beauty
News from beauty and cosmetic world on social media
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The power of Instagram – Beauty Top 10

The power of Instagram – Beauty Top 10 | Social Beauty | Scoop.it
Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of the top make-up moguls in the business.
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Social Media Yields Higher Returns for Beauty Brands | L2's The Daily

Social Media Yields Higher Returns for Beauty Brands | L2's The Daily | Social Beauty | Scoop.it
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Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising | Social Beauty | Scoop.it
Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 
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Social Media Yields Higher Returns for Beauty Brands | L2's The Daily

Social Media Yields Higher Returns for Beauty Brands | L2's The Daily | Social Beauty | Scoop.it
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Unilever spreads the Dove to consumers with digital ‘genius’

Unilever spreads the Dove to consumers with digital ‘genius’ | Social Beauty | Scoop.it
Unilever’s Dove brand has been labelled as a ‘genius’ marketing brand for its use of social and digital media campaigns to communicate and engage with consumers.
Federica Galimberti's insight:

Dove's #girlsunstoppable campaign on Twitter and Instagram

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ELLE UK Launches Its First Ever Beauty Online Shop - SHOPELLEUK.COM

ELLE UK Launches Its First Ever Beauty Online Shop - SHOPELLEUK.COM | Social Beauty | Scoop.it
News 2
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Packaging specialists develop airless lipstick to 'fill gap in the market'

Packaging specialists develop airless lipstick to 'fill gap in the market' | Social Beauty | Scoop.it
German packaging supplier OEKAbeauty has teamed up with French company Cinqpats to develop an airless lipstick, that they reckon the colour cosmetics market is missing.
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Getty lmages unveil 'The Feed'

Getty lmages unveil 'The Feed' | Social Beauty | Scoop.it

Getty Images has launched a new social media site called The Feed, a service that scans trending topics across the world and automatically pulls in photos from across its wire service as it happens.

 

There's also a Twitter account, @FeedMeGetty, which pumps out the most popular image of the top trending topic on the hour, every hour. If you tweet at it with a word, it will return a photograph of that word.


Via JWT_WOW
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L’Oréal and Nivea top of the pops on Facebook

L’Oréal and Nivea top of the pops on Facebook | Social Beauty | Scoop.it
Cosmetics brands L’Oréal Paris and Nivea are the most ‘liked’ on social networking site Facebook in the EU-5; the five main markets in Europe.
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Cure anti-rughe +10% l'anno; Italia prima in Europa - Estetica - Salute e Benessere - ANSA.it

Cure anti-rughe +10% l'anno; Italia prima in Europa - Estetica - Salute e Benessere - ANSA.it | Social Beauty | Scoop.it
Cure anti-rughe +10% l'anno; Italia prima in Europa, Domina ogni classifica di intervento e trattamento, Le tendenze mettono in risalto la voglia di una naturalezza, lontana dagli stereotipi.
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Estée Lauder Teams With Blogger Emily Schuman

Estée Lauder Teams With Blogger Emily Schuman | Social Beauty | Scoop.it
Creator of the popular Cupcakes and Cashmere blog has signed on to be the beauty firm’s social media and digital guest editor.
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L2: A Think Tank for Digital Innovation » Beauty 2011

L2: A Think Tank for Digital Innovation » Beauty 2011 | Social Beauty | Scoop.it

Beauty Brand & Digital IQ: i top brand

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Consumers confused about what ‘green’ means, says Aveda

Consumers confused about what ‘green’ means, says Aveda | Social Beauty | Scoop.it
Cosmetics brands need to make it their mission to ensure that the word ‘green’ is used correctly and does not confuse consumers and lose its meaning, according to Estée Lauder’s Aveda brand.
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Best Use of Second Screen: Pantene’s #WantThatHair | L2's The Daily

Best Use of Second Screen: Pantene’s #WantThatHair | L2's The Daily | Social Beauty | Scoop.it
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The cosmetics giant and the blogger: the new "social e-commerce experience"

The cosmetics giant and the blogger: the new "social e-commerce experience" | Social Beauty | Scoop.it
Cosmetics giant L’Oreal and internet personality Michelle Phan have collaborated to launch a new colour cosmetics brand- sold exclusively online.
Federica Galimberti's insight:

EMcosmetics, the first cosmetics digital brand, by L'Oreal and Top Blogger Michelle Phan

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Dodici (insoliti) indicatori per capire come va la crisi

Dodici (insoliti) indicatori per capire come va la crisi | Social Beauty | Scoop.it
Dal tacco delle donne all’intimo per uomo, dalla birra ai grattacieli, ecco come gli esperti cercano di misurare lo stato di salute dell’economia
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Beauty boxes transform beauty marketing and e-commerce

Beauty boxes transform beauty marketing and e-commerce | Social Beauty | Scoop.it
Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.

Via The Beauty to Beauty Agency
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Urban Retreat launches interactive retail platform

Urban Retreat launches interactive retail platform | Social Beauty | Scoop.it
A digest of the week's most important cosmetics industry news.

Via The Beauty to Beauty Agency
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YouTube the new social target for big beauty brands

YouTube the new social target for big beauty brands | Social Beauty | Scoop.it
In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for the big cosmetics brands.
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6 PR and social media predictions for 2013 | Ragan.com

6 PR and social media predictions for 2013 | Ragan.com | Social Beauty | Scoop.it
A surge for LinkedIn, PR's mobile outreach, and a return to reliable reporting (even if it takes longer) are in the author's forecast for the coming year.

Via Carla Bulhões, Jeff Domansky
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Jeff Domansky's curator insight, December 18, 2012 9:52 PM

6 public relations trends to watch

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Prodotti di primavera: più ossigeno alla pelle!

Prodotti di primavera: più ossigeno alla pelle! | Social Beauty | Scoop.it
Anti-age, rimodellante e tonificante: l’ossigeno è sempre più protagonista di trattamenti e formulazioni cosmetiche.
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Make Up For Ever, casting per una nuova campagna senza fotoritocco

Make Up For Ever, casting per una nuova campagna senza fotoritocco | Social Beauty | Scoop.it

Il brand francese cerca tra le ragazze comuni la nuova testimonial per la sua prossima campagna senza Photoshop. E lo fa tramite Social Network! 

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La crisi ci fa belle: sconti sui prodotti dalle migliori marche di cosmesi

La crisi ci fa belle: sconti sui prodotti dalle migliori marche di cosmesi | Social Beauty | Scoop.it
La crisi indubbiamente c’è: si vede, si sente e si misura nei portafogli che si allegeriscono sempre più. E non ce ne siamo accorte solo noi, ma anche alcune case cosmetiche, che hanno deciso di rivedere le proprie politiche di prezzo al ribasso.
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