Social Advertising Campaigns
42.5K views | +0 today
Follow
Social Advertising Campaigns
Social Advertising Campaigns
Curated by Osocio
Your new post is loading...
Your new post is loading...
Scooped by Osocio
Scoop.it!

African musicians sing homegrown alternative to Geldof’s Band Aid 30

African musicians sing homegrown alternative to Geldof’s Band Aid 30 | Social Advertising Campaigns | Scoop.it
Social media rallies behind ‘less patronising’ record with lyrics that stress importance of trusting doctors on Ebola
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Paul de Gregorio: Some treats from Holland #IFC2014

Paul de Gregorio: Some treats from Holland #IFC2014 | Social Advertising Campaigns | Scoop.it

Every time I go to the International Fundraising Conference in Holland. I come back with a bag full of links to great videos.

more...
No comment yet.
Scooped by Osocio
Scoop.it!

36 Global Warming Awareness Posters [PICS]

36 Global Warming Awareness Posters [PICS] | Social Advertising Campaigns | Scoop.it
With the ever-increasing temperature of the Earth’s atmosphere from as early as the late 19th century, nature is sending us signals to do something about global warming. We humans have a tendency to neglect obvious signs and this is probably why warning messages of global warming are only surfacing in ... Continue reading »
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Talking Nonprofit Videos With The Folks Behind The DoGooder Awards

Talking Nonprofit Videos With The Folks Behind The DoGooder Awards | Social Advertising Campaigns | Scoop.it
Recently, FundRaising Success spoke with Mona Das of MOXY! and Engage With It founder Dana Weiss, both of whom work with Here's My Chance and See3 Communications on the DoGooder Awards, about the awards and how nonprofits can tackle video in their marketing strategies.
more...
No comment yet.
Scooped by Osocio
Scoop.it!

The Real Story About the Wrong Photos in #BringBackOurGirls

The Real Story About the Wrong Photos in #BringBackOurGirls | Social Advertising Campaigns | Scoop.it

A photographer who worked in Guinea-Bissau to show the dignity and resilience of its people is aghast at how her photographs were used – without her permission – to represent girls kidnapped in Nigeria.

more...
No comment yet.
Scooped by Osocio
Scoop.it!

Fundraising films included in British Pathe's collection on YouTube - UK Fundraising

Fundraising films included in British Pathe's collection on YouTube - UK Fundraising | Social Advertising Campaigns | Scoop.it
Hundreds of fundraising and charity-related newsreels from 1890 onwards are included in the sharing on YouTube by British Pathe of 85,000 newsreels. The news and entertainment video film archive is one of the major sources of film news for the 20th century, covering political, sporting, cultural, social and many other issues. Here are just a few of the fundraising-related films we’ve discovered so far. Thanks to John Thompson of Changing Business for flagging up this treasure trove.                 You can find 3,500 hours of newsreel film from British Pathe on YouTube.   1,096 total views, 2 views today About Howard LakeHoward Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Never get out of the boat: a couple of observations on 'f*ck the poor'

Never get out of the boat: a couple of observations on 'f*ck the poor' | Social Advertising Campaigns | Scoop.it

I've been intrigued by this 'social experiment' conducted by Publicis in London on behalf of The Pilion Trust, a charity which supports people living in poverty and the homeless.

The premise being a public intervention that challenges people's behaviour and attitude towards 'the poor' and possibly also around charity street collections in general.

more...
No comment yet.
Scooped by Osocio
Scoop.it!

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria | Social Advertising Campaigns | Scoop.it
Save the Children's Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children.  As you can see, the design is a bit edgy - and its part of new multi-channel campaign that hopes to 
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Les deu millors campanyes socials del 2013

Les deu millors campanyes socials del 2013 | Social Advertising Campaigns | Scoop.it
Trencar estereotips i difondre idees i consciència sobre els drets humans i la cooperació internacional, garantint la dignitat a les comunitats implicades, no és una tasca fàcil. Però n’hi ha que h...
Osocio's insight:

The ten best social campaigns of 2013. (In Catalonian)

more...
No comment yet.
Scooped by Osocio
Scoop.it!

GUEST POST: 10 innovative charity campaigns | Charity Digital News

GUEST POST: 10 innovative charity campaigns | Charity Digital News | Social Advertising Campaigns | Scoop.it
In this guest post, freelance social media manager Anita Reid takes a look at ten innovative charity campaigns and why there were successful.
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Matthew Sherrington: Shock, sex and rivalry - do campaigns need to be controversial to work? | Third Sector

Matthew Sherrington: Shock, sex and rivalry - do campaigns need to be controversial to work? | Third Sector | Social Advertising Campaigns | Scoop.it
Read 'Matthew Sherrington: Shock, sex and rivalry - do campaigns need to be controversial to work?' and the latest charity & voluntary sector news & best practice on Third Sector
more...
No comment yet.
Scooped by Osocio
Scoop.it!

After Viral Success of Inequality Ads, Creators Say They Will Expand Campaign

After Viral Success of Inequality Ads, Creators Say They Will Expand Campaign | Social Advertising Campaigns | Scoop.it
Late last week, a creative twist on print advertising became a global phenomenon, as the "Auto-Complete Truth" campaign for UN Women exploded across social media and generated worldwide discussion.
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Lothian Buses turn pink to support cancer charity

Lothian Buses turn pink to support cancer charity | Social Advertising Campaigns | Scoop.it
A PINK double decker bus is set to tour Edinburgh during October in support of Breast Cancer Awareness Month.
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Drink-drive ad coincides with 50-year anniversary - Brand Republic News

Drink-drive ad coincides with 50-year anniversary - Brand Republic News | Social Advertising Campaigns | Scoop.it
With the Government launching a drink-drive ad campaign to coincide with the 50th anniversary of its first drink drive ad, we take a look back at some of the ads through the past five decades. - Brand Republic
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Brands must demand ad campaigns that create change – not just wants

Brands must demand ad campaigns that create change – not just wants | Social Advertising Campaigns | Scoop.it
Advertising as usual won't work in a changing world. Chipolte and G-Star Raw show how campaigns can respond to society's biggest challenges
more...
Scooped by Osocio
Scoop.it!

These 40 Brilliant Ads Are Shocking, But They'll Make You Think About Important Issues

These 40 Brilliant Ads Are Shocking, But They'll Make You Think About Important Issues | Social Advertising Campaigns | Scoop.it
They grabbed my attention for all the right reasons.
more...
Andre Edmund's curator insight, June 24, 2014 9:02 AM

Relevant and  In your face

Scooped by Osocio
Scoop.it!

#NoMakeupSelfie Brings Out the Worst of the Internet for a Good Cause

#NoMakeupSelfie Brings Out the Worst of the Internet for a Good Cause | Social Advertising Campaigns | Scoop.it

What do selfies have to do with cancer? Well, nothing, but that hasn't stopped women from raising £8 million for cancer research by taking the best au-naturel selfies with the perfect filter

more...
No comment yet.
Scooped by Osocio
Scoop.it!

10 Awesome Nonprofit Videos You Haven’t Seen 1,000 Times (Yet)

10 Awesome Nonprofit Videos You Haven’t Seen 1,000 Times (Yet) | Social Advertising Campaigns | Scoop.it
Great Nonprofit Videos Rock  We all love a great and moving video made by a nonprofit organization doing amazing work to change the world. You probably remember Invisible Children's Kony 2012 o
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Ken Burnett: Straight to the heart of how fundraising works

Ken Burnett: Straight to the heart of how fundraising works | Social Advertising Campaigns | Scoop.it
Osocio's insight:

Two contrasting approaches to involving and keeping donors came across my radar in the final hours of last week. Taken together they present a warning that, instead of inspiring their donors’ socks off with wow moments, fundraisers have too often ‘professionalised’ and so become logical, dutiful and dull.


more...
No comment yet.
Scooped by Osocio
Scoop.it!

5 Trends in Nonprofit Infographic Design

5 Trends in Nonprofit Infographic Design | Social Advertising Campaigns | Scoop.it
As the fiscal year comes to a close and nonprofits are currently crafting next year's budget, adding a line item for infographic design would be a very wise investment. From print fundraising appea...
more...
No comment yet.
Scooped by Osocio
Scoop.it!

Advertising watchdog to probe controversial Pancreatic Cancer Action campaign | Third Sector

Advertising watchdog to probe controversial Pancreatic Cancer Action campaign | Third Sector | Social Advertising Campaigns | Scoop.it

Read 'Advertising watchdog to probe controversial Pancreatic Cancer Action campaign' and the latest charity & voluntary sector news & best practice on Third Sector

more...
No comment yet.
Scooped by Osocio
Scoop.it!

Pancreatic Cancer Action: why we ran a controversial ad campaign

Pancreatic Cancer Action: why we ran a controversial ad campaign | Social Advertising Campaigns | Scoop.it

Ali Stunt, chief executive of PCA, says that despite widespread criticism, the campaign achieved its aims

more...
Anna Ahmad's curator insight, March 12, 2014 12:20 AM

A strategic business process involving the whole organization to generate a greater awareness for the disease

Scooped by Osocio
Scoop.it!

Do charity ads overuse shock tactics? - Brand Republic News

Do charity ads overuse shock tactics? - Brand Republic News | Social Advertising Campaigns | Scoop.it
- Brand Republic
more...
No comment yet.
Scooped by Osocio
Scoop.it!

My favourite charity campaigns of 2013 | Charity Chap

My favourite charity campaigns of 2013 | Charity Chap | Social Advertising Campaigns | Scoop.it
Charity digital marketer
more...
No comment yet.