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Facebook acquires Finnish mobile data firm Pryte

Facebook acquires Finnish mobile data firm Pryte | Social ads | Scoop.it
Facebook’s shopping spree continues, this time in Finland. The social network has acquired Helsinki, Finland-based mobile data startup Pryte. Financial terms of the acquisition were not disclosed.
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Mondelez Looks to Social Media for 'Storytelling at Scale' Across Europe

Mondelez Looks to Social Media for 'Storytelling at Scale' Across Europe | Social ads | Scoop.it
Sonia Carter, Mondelez International's head of digital and social media in Europe, says 'storytelling at scale' can reach millions through social media.
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Why Your Native Ads Really Belong on LinkedIn, Not Publishers' Sites

LinkedIn's native ad platform is the perfect place for brands to publish middleweight content, writes Alexander Jutkowitz.
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Sharing isn’t always caring | Al Jazeera America

Sharing isn’t always caring | Al Jazeera America | Social ads | Scoop.it
The sharing economy has to choose between people and profits
Social Ads's insight:

Interesting view on the future of sharing companies...

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Article: Emerging Markets Drive Twitter User Growth Worldwide

Based on eMarketer’s latest estimates of the Twitter audience worldwide, growth for the service will remain robustly in the double digits through at least 2018.
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Pinterest Opens Up Data Firehose for Marketers

Pinterest Opens Up Data Firehose for Marketers | Social ads | Scoop.it
Following in the footsteps of social platforms such as Twitter and Facebook, Pinterest will now allow marketers to ingest data from its service to help them better understand and interpret users’ activity on it.
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Les videos post en test avec Macy's : the First Retailer to Run Facebook's Auto-Play Video Ads #fbads

Les videos post en test avec Macy's : the First Retailer to Run Facebook's Auto-Play Video Ads #fbads | Social ads | Scoop.it
Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep for the department store giant claimed there were two other merchant brands testing the platform, but didn't disclose names.
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This marketing platform helped Samsung beat Apple ... and predicts the future with 78% accuracy

This marketing platform helped Samsung beat Apple ... and predicts the future with 78% accuracy | Social ads | Scoop.it
Facebook wants to be the social layer for the web. Google wants to be the discovery layer, and PayPal wants to be the financial layer.

Networked Insights, however, wants to be the consumer inten...
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#BrandFailures Are Epidemic on Twitter, So Stop With the Q&As

Brands encouraging consumers to engage in Q&As with them on Twitter are risking their reputations, writes B.L. Ochman.
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Les premiers retours des pubs Instagram : Ads Are Getting Instant Recall #fbads

Les premiers retours des pubs Instagram : Ads Are Getting Instant Recall #fbads | Social ads | Scoop.it
Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social photo-sharing site.
Social Ads's insight:

Qui a déjà testé?

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Les pubs sponso sur Pinterest : des tests avec Kraft, Gap and Others #fbads

Les pubs sponso sur Pinterest : des tests avec Kraft, Gap and Others #fbads | Social ads | Scoop.it

Pinterest is finally going to make some money through the launch of promoted pins, according to sales chief Joanne Bradford.

Social Ads's insight:

A suivre avec attention.

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With Social Media, Fakes Are a Real Problem for Your Business

With Social Media, Fakes Are a Real Problem for Your Business | Social ads | Scoop.it
For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into...
Social Ads's insight:

There is quick win, just hard work... sorry guys...

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Is the future of social marketing niche networks? | SmartBlogs

Is the future of social marketing niche networks? | SmartBlogs | Social ads | Scoop.it
The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s
Social Ads's insight:

Good one!

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Twitter and Omnicom Strike $230 Million Mobile Ad Deal - Digits - WSJ

Twitter and Omnicom Strike $230 Million Mobile Ad Deal  - Digits - WSJ | Social ads | Scoop.it
Omnicom announced a two-year $230 million deal with Twitter that will integrate Omnicom’s programmatic ad buying unit with Twitter’s ad exchange MoPub.
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Pinterest Japan and Ad Giant Dentsu Form Strategic Alliance

Pinterest Japan and Ad Giant Dentsu Form Strategic Alliance | Social ads | Scoop.it
As Pinterest tries to take off in Japan, ad giant Dentsu will help out with business development, insights and PR.
Social Ads's insight:

Pinterest très actif dernièrement!

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10 Fundamentals of Social Media Marketing

10 Fundamentals of Social Media Marketing | Social ads | Scoop.it
There are many guides, best practices and tips for social media marketing out there. This is a different list. These are 10 principles that are fundamental for organizations that are building a socia…
Social Ads's insight:

#10 is a bit ambigious... :)

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Facebook Adds Audio Matching to Get You Posting More About TV

Facebook is so intent on getting its users to post more about TV and best Twitter in social TV, it will write part of those posts for them via audio matching.
Social Ads's insight:

Facebook va poster à propos de Show TV à votre place.

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Les 5 nouveautés social media de la semaine

Les 5 nouveautés social media de la semaine | Social ads | Scoop.it
Voici les 5 Nouveautés Social Media de la semaine qui ont retenus notre attention. Cette semaine: Facebook (x2), Twitter, Pinterest, Buffer.
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Exclusive: Facebook to expand video ads to seven countries outside U.S.

Exclusive: Facebook to expand video ads to seven countries outside U.S. | Social ads | Scoop.it
SAN FRANCISCO (Reuters) - Facebook Inc is expanding its new video advertising service, allowing marketers to show the television-like spots to users of the social network in Britain, Brazil and five other
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Pinterest Unveils New Tech to Become More Measurable For Brands

Pinterest Unveils New Tech to Become More Measurable For Brands | Social ads | Scoop.it
Following in Facebook's steps, Pinterest has become more measurable to brands with its first API for third-party developers.
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Facebook is reportedly building a new Snapchat competitor

Facebook is reportedly building a new Snapchat competitor | Social ads | Scoop.it
Facebook is taking Snapchat very seriously after its failed attempt to purchase the video- and picture-messaging app for $3 billion last year. Mark Zuckerberg is personally supervising an internal...
Social Ads's insight:

The Empire strikes back.

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A lire: 2014 Social Media Marketing Industry Report | #fbads

A lire: 2014 Social Media Marketing Industry Report | #fbads | Social ads | Scoop.it
2014 Social Media Marketing Industry Report: learn from more than 2800 marketers how to focus your social media activities and what content is used most
Social Ads's insight:

#must read

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Red Bull unleashes one-click Twitter video to hook app downloads - Mobile Marketer - Advertising

Red Bull unleashes one-click Twitter video to hook app downloads - Mobile Marketer - Advertising | Social ads | Scoop.it
Social Ads's insight:

Nice case!

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#Sony Creates 'Social Media Broadcast Channel' for #WorldCup #fbads

#Sony Creates 'Social Media Broadcast Channel' for #WorldCup #fbads | Social ads | Scoop.it
Sony has created an online platform, One Stadium Live, to bring together World Cup fans by curating global social conversations about the Brazil tournament.
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What Drives America’s Go-To Expert on the Sharing Economy? – Next City

What Drives America’s Go-To Expert on the Sharing Economy? – Next City | Social ads | Scoop.it
NYU professor Arun Sundararajan has emerged as the go-to expert in the field of the modern-day “sharing economy.”
Social Ads's insight:

#Sharingecomomy

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