13 Reasons Why Your Content Marketing Might Fail #contentmarketing | SMT | Scoop.it

The Content Marketing Institute (CMI) has releasedbenchmark research projects in North America, Australia, and the United Kingdom. One overwhelming consistency across all the marketers we’ve surveyed relates to content marketing effectiveness. Across the board, only 33 percent of marketers deem their efforts as effective. Now, if that was a batting average, we’d be all-stars, but…

There are a number of reasons for this, including the fact that this whole content marketing thing, even though hundreds of years old, is still relatively new to us marketers. After all, who told us that we’d actually have to be content publishers at some point in our career?

Via Brian Yanish - MarketingHits.com