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The New Rules for Marketing

The New Rules for Marketing | SME Marketing and Business Development | Scoop.it
What works today is the exact opposite of what worked a decade ago.
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How Can Social Media Leverage SEO?

How Can Social Media Leverage SEO? | SME Marketing and Business Development | Scoop.it

"In the world of online marketing, there are two main things that every website owner is desperately trying to do.

 

The first is to increase their ranking on search engines through SEO.

 

The second is to create a social media presence and get customers and potential customers talking about them.

 

However in actual fact, these two things should be combined together instead of exclusively as in reality, social media can help to increase search engine presence.

 

In this article we define exactly what SEO and social media marketing are and then look at how they can work together to produce a combined strategy".

 

Find Out More: http://socialmediatoday.com/norman-pongr-cz/1277666/leverage-social-media-seo-strategy


Via Antonino Militello
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wanderingsalsero's comment, March 7, 2013 4:26 AM
Could somebody give specific example. I suspect that 99.99% of the people who'd be reading this already know what SEO and Social Media is. Let's see some concrete examples. I have yet to see any specific examples from Scoop.it, RebelMouse or any of those others on what the real SEO benefits of using their platforms are....(and I'm assuming curation would be considered a form of social media).
wanderingsalsero's curator insight, March 7, 2013 4:29 AM

I'm still waiting for somebody to give specific examples of how curation helps with 'authority', page rank or any other aspect of SEO.  Sure...it's pretty.  But...so what?

 

That's not to say that I wouldn't or don't use Curation....'cause I DO.  But on the other hand, I don't do this for (much) money.

 

Kayla Stai's curator insight, April 18, 2013 11:17 PM
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Rescooped by Business Buddy Inc. from The MarTech Digest
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What do you mean by marketing as a science? - Chief Marketing Technologist

What do you mean by marketing as a science? - Chief Marketing Technologist | SME Marketing and Business Development | Scoop.it

Excerpted...

 

Here are what I believe are the 4 principles of good marketing science:

 

1. Marketing as a science is about objectively using data to support decision making. It’s about understanding how to interpret data — and how to identify common errors or misrepresentations in interpretations. It’s also about critically questioning data, its source, its quality, the context in which it was collected, and alternative interpretations that it supports.

 

2. Marketing as a science is about looking for patterns in the market and in customer behaviors — within data, but also through more qualitative sources of information, such as conversations with prospects, peers, and third-parties. This is where data science is applied in the exploration of marketing data.

 

3. Marketing as a science is about embracing ideas from other scientific and engineering disciplines: psychology, economics, computer science, neuroscience, biology, industrial engineering, anthropology, sociology, etc. It’s about translating the work of other scientists and engineers into the context of marketing, at least as an inspiration for new models and hypotheses.

 

4. Marketing as a science is really about running good controlled experiments to test hypotheses. This is the heart of the scientific method applied to any discipline. It’s about designing good experiments. It’s about choosing meaningful hypotheses to test. It’s about minimizing confounding variables in such tests — while acknowledging that real-world marketing experiments are inevitably subject to uncontrolled influences.

 


Via CYDigital
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CYDigital's curator insight, March 7, 2013 12:00 PM

As usual, Scott Brinker has it right: the heart of science is the scientific method, the testing of hypotheses. An algorithm does not make a scientist.


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