SMB Social Media Monitor
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SMB Social Media Monitor
Keeping small businesses informed.
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3 reasons millennials will choose Fancy over Pinterest

3 reasons millennials will choose Fancy over Pinterest | SMB Social Media Monitor | Scoop.it
If your brand targets millennials, you may want to add this Pinterest look-alike to your social media strategy. A millennial explains why.
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Australia Rules that Brands are Responsible For User Comments on Facebook Pages

Australia Rules that Brands are Responsible For User Comments on Facebook Pages | SMB Social Media Monitor | Scoop.it
Australia’s Advertising Standards Bureau has declared that page administrators are responsible for the contents of all page comments. Have you seen Internet comment boards? That’s a dangerous thing to be responsible for.
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Pinterest vs. Facebook: Which is better for business?

Pinterest vs. Facebook: Which is better for business? | SMB Social Media Monitor | Scoop.it
Pinterest users spend more money than Facebook's, but aren't as engaged. See how the social networks compare in this infographic.
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6 Tips for Writing a Facebook Post with the Perfect Call to Action

6 Tips for Writing a Facebook Post with the Perfect Call to Action | SMB Social Media Monitor | Scoop.it

"The phrasing and structure of a Facebook status update correlates strongly to how users will engage with a post. For the best post engagement, use a call to action (CTA)."

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Google+ Adoption Among Big Brands Growing, Pages Featured More in SERPs

Google+ Adoption Among Big Brands Growing, Pages Featured More in SERPs | SMB Social Media Monitor | Scoop.it
As the growth of Google+ continues, more big brands are setting up accounts. Three out of four of the top 100 brands now participate. These brands are also more likely to see their Google+ pages appear in search results than they were in February.
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7 social media lies you should ignore | Articles | Main

7 social media lies you should ignore | Articles | Main | SMB Social Media Monitor | Scoop.it

"There are plenty of misconceptions and half-truths muddying the waters about how a brand should be portrayed online. This should clear things up."

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Quick Facts: Images Dominate Social « The WOMMA Word

Quick Facts: Images Dominate Social « The WOMMA Word | SMB Social Media Monitor | Scoop.it

"Just because you are releasing relevant content does not mean you are transmitting it in a meaningful manner.

. . . 

It is basic journalism 101. Don’t tell people your message. Show it."

 

So important, it's worth repeating . . . again!

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Unofficial Reports Suggest Twitter Surpassed 500M Registered Users In June

Unofficial Reports Suggest Twitter Surpassed 500M Registered Users In June | SMB Social Media Monitor | Scoop.it

"Twitter is unofficially officially half as big as Facebook now.

 

According to analyst group Semiocast, Twitter has passed the 500 million registered users mark, making it the second-largest social network in the world."

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Facebook testing new Pinterest-inspired design for app stories in News Feed

Facebook testing new Pinterest-inspired design for app stories in News Feed | SMB Social Media Monitor | Scoop.it

"Facebook appears to be testing a layout for Open Graph app stories that is similar in design to Pinterest, with boxes for individual items that allow Likes, comments and other app-specific actions.

 

The change makes app stories even more prominent in News Feed. Developers could benefit from the larger photos, captions and additional options for users’ friends to engage with app content.

 

Clicking on a photo takes users to the third-party app page or website. When users hover over a photo, they have the option to comment on the item, which wasn’t available in the old layout. Also on hover, users can take in-app actions without leaving Facebook if the app has created custom action links."

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How the ‘Most Interesting Man’ keeps Facebook fans engaged

How the ‘Most Interesting Man’ keeps Facebook fans engaged | SMB Social Media Monitor | Scoop.it

"'The Most Interesting Man is a very compelling and inspirational figure for our consumer, and as the campaign has continued to evolve, we’ve taken that opportunity to expand his legend through our Facebook page,' says Dos Equis Brand Manager Ryan Thompson. 'We’re constantly looking for new ways to tell the Legend of the Most Interesting Man, as well as expanding our Facebook content into other interesting areas.'"

 

Beer brand Dos Equis’ character has been going strong since 2006. It’s using Facebook to ‘expand his legend’ with contests and fan participation.

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Pinterest-Like Web Store Wisemarkit Pays Members For Sales

Pinterest-Like Web Store Wisemarkit Pays Members For Sales | SMB Social Media Monitor | Scoop.it

This is a space well worth keeping a close eye on - it's about to get busy!

 

"Why doesn't Pinterest have an affiliate program so that you get paid whenever someone buys a product off of your Pin-board? A new site steps into that space."

 

"'We are empowering people to be their own entrepreneur and own their own store,' cofounder Oliver Ripley tells Fast Company. 'It's quite exciting [to] allow people to upload their own products.' That's an approach that's been adopted by curate-and-sell fashion sites like StyleOwner before. But Wisemarkit sees a market far beyond just fashion, on the shoulders of its Pinterest-like interface."

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Twitter Advertising Guide

Twitter Advertising Guide | SMB Social Media Monitor | Scoop.it

"A unique feature to Twitter ads is that users can engage on multiple levels with the ads. For example, users can click on links, @reply to the ad message, retweet to share with followers, or favorite it in their public list. All of these social options are a nice bonus and differentiate it within the online advertising landscape.

 

...

 

Twitter advertising is different from most of online advertising options, with elements of cost-per-click, display, and social media ads all wrapped up in 140 characters or less. This guide will help you reach your Twitter marketing objectives."

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The worst-ever advice about social media | Articles | Main

The worst-ever advice about social media | Articles | Main | SMB Social Media Monitor | Scoop.it

"As a colleague once told me, 'Automation is not social; it's the opposite of social,'"

 

Dusted off from last October but still entirely valid.

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Watch the comments, or else…

Watch the comments, or else… | SMB Social Media Monitor | Scoop.it

"Till now the digital marketing world has been extolling the way social media campaigns show almost real time results, how it is the first route that brands should take to engage with the audience. Other than counting the ‘Likes’, the brands till now have not been very active in monitoring the comments. However, soon there will be a new rule in the advertising world which can force brands to abandon their social media campaigns (no matter how many ‘likes’ you have) if the comments posted were found to be racist, derogatory, sexist or sexual in their tone."

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Hashtags Help Coordinate Relief Efforts in Philippine Floods

Hashtags Help Coordinate Relief Efforts in Philippine Floods | SMB Social Media Monitor | Scoop.it

"In the midst of widespread flooding in Manila, which displaced more than 80,000 residents and caused at least 50 deaths by unofficial count, a digital lifeline emerged. Filipino citizens, non-profit organizations and government agencies have been using social media to coordinate relief efforts and rescue missions.

 

The Philippines, one of the most social media-savvy countries in the world, relied on Facebook and Twitter to disseminate information as people pleaded for rescuers to retrieve them from the rooftops of their homes."

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Thailands Twitter Shaping National Debates

Thailands Twitter Shaping National Debates | SMB Social Media Monitor | Scoop.it

"Twitter is fast becoming a key conduit for political debate with more people finding it liberating as they can engage in real-time dialogues with politicians and prominent tweeters. Experts see both positive and negative sides in that trend but all agree that the medium is here to stay and will likely shape politics in the future in terms of speed and accessibility, as more Thais join the 720,000 or so subscribers in the country."

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Facebook Confirms Targeted Page Posts

Facebook Confirms Targeted Page Posts | SMB Social Media Monitor | Scoop.it
Facebook officially confirmed reports earlier this week that page administrators can now target their page posts by various criteria, and not just location and language.
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Facebook testing tons of new targeting options for organic page content

Facebook testing tons of new targeting options for organic page content | SMB Social Media Monitor | Scoop.it
Facebook has been consistently improving their post publisher. This year alone they have added promoted posts and scheduled posts as options for organic Facebook content.
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3 Simple Powerful Reasons Google+ is Good for Your Business

3 Simple Powerful Reasons Google+ is Good for Your Business | SMB Social Media Monitor | Scoop.it

Top brands are taking Google+ seriously, shouldn't you?

 

"Google+ is a new face of social media and is the key and core to Google’s web strategy and business. When it was announced almost everyone said “not another social network“, but 12 months later it has rapidly increased in popularity and has now passed 250 million registered users."

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11 Things You Didn't Know About Facebook Pages

11 Things You Didn't Know About Facebook Pages | SMB Social Media Monitor | Scoop.it


"Whether you want to make your brand's profile page more attractive or manage how people message you, we have a solution to suit."

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3 Little-Known Metrics That Can Help Optimize Your Facebook Page

3 Little-Known Metrics That Can Help Optimize Your Facebook Page | SMB Social Media Monitor | Scoop.it

"Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't."

 

"Ever wonder why a particular Facebook post seems to get a lot of "likes" and "shares" one day, but with the next post, there's little to no fan interest? A lot of business owners get frustrated because they don't have the answer to why something works."

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It’s Official: Social Media Users Happier With Google+ Than With Facebook

It’s Official: Social Media Users Happier With Google+ Than With Facebook | SMB Social Media Monitor | Scoop.it

"As ubiquitous as Facebook is, it turns out a lot of people don’t actually like using the social network giant. On the other hand, users are giving Google+ a warmer reception than they did before.

 

The American Customer Satisfaction Index (ACSI), which measures the customer satisfaction of businesses across 47 industries, released its latest report for e-business on Tuesday. The survey reveals customer satisfaction levels for social media platforms, search engines and portals, and news and information sites."

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LinkedIn Makes Homepage More Like Facebook, Google+

LinkedIn Makes Homepage More Like Facebook, Google+ | SMB Social Media Monitor | Scoop.it

"LinkedIn overhauled the look of its homepage on Monday, the end result of which is sort of a mashup of Facebook and Google+.

 

As on Facebook, the design — rolling out over the next few weeks — has more relevant updates on top plus a comment stream that is set off with a different-colored (light blue) background. There’s also a line on top of the stream that shows which people — and how many — commented and liked the post."

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I'd Gladly Pay to Promote Facebook Posts

I'd Gladly Pay to Promote Facebook Posts | SMB Social Media Monitor | Scoop.it

Will you be paying to promote your posts?

 

"To make Facebook more attractive to small-business owners, the social network in late May introduced "Promoted Posts," a new feature that lets business owners turn their Facebook updates into "ads" in just a few clicks.

This feature is available for Facebook business pages that have at least 400 likes. It enables a business to pay a few dollars to ensure that more fans—and friends of fans—see its postings.

 

...

 

Laying a nominal fee for Highlight your Post would be easier than trying to contact each Facebook friend one-by-one."

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12 Essential Social Media Cheat Sheets

12 Essential Social Media Cheat Sheets | SMB Social Media Monitor | Scoop.it

"Getting around a social media site is not always easy. For some users, it’s a matter of getting used to social media. For others, the issue is keeping up with constant updates and changes to features, privacy settings, and account specifications. This, of course, is why social media cheat sheets exist.

 

Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets."

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