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Tools Tuesday: Content Creation & Curation Must Haves!

Tools Tuesday: Content Creation & Curation Must Haves! | SmartCEO | Scoop.it

Content makes the social world spin. Whether you create it or curate it for sharing, tools help you manage and maintain the writing, sharing and promotion! (Tools Tuesday: Content Creation & Curation Must Haves!

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Warby Parker CEO: Make Decisions by Putting the Customer First

Warby Parker CEO: Make Decisions by Putting the Customer First | SmartCEO | Scoop.it
Neil Blumenthal talks about the challenge Warby Parker faced in building up customer trust for a completely shopping model.

Via Thomas Faltin
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Creating Social Marketing That's Actually Social

Creating Social Marketing That's Actually Social | SmartCEO | Scoop.it
Despite dramatic marketing efforts to use social media, most businesses are experiencing little, if any, positive benefits from it. Here are three steps to fixing this problem.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 8:31 PM

As Ryan and Jake higlight in this study:

 

When it comes to reaching consumers, using social media as a broadcast medium clearly doesn't work. But our analysis suggests that businesses can do three things to improve the efficacy of their social media strategy:


- set the right expectations


- be social


- use the power of customer engagement.


While the study was done at the end of 2012, do you agree that these fundamentals still apply?

Lynda Slattery's curator insight, December 1, 2013 6:57 PM

Most of us are still a little disjointed when approaching social media for business purposes.  Great to have ongoing resource to challenge and guide us.

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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | SmartCEO | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
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