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Smart website design, graphic design and small business marketing — from Lemon Dog Project
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Designing Marketing Email and Newsletters: UX Research Findings

Designing Marketing Email and Newsletters: UX Research Findings | Smart Dog | Scoop.it
New research finds big changes in newsletter design and in customers’ attitudes toward marketing email.
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(189) Human Technology Teamwork: The Role of Machines and Humans in Good UX Design (Don Norman) - YouTube

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Andréa Oliveira's curator insight, October 16, 2017 4:53 PM

Don Norman disse tudo!

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Best Practices for Homepage Links on websites

Best Practices for Homepage Links on websites | Smart Dog | Scoop.it
A site logo linking to the homepage is not enough. Logo design and placement, as well as the presence of a text link to the homepage affect success of navigation to homepage.
Cynthia Pinsonnault's insight:
Because of their dependency on search engines, most users enter websites through an interior page and bypass the homepage entirely. Easy access to the homepage provides a new starting point for those who are on the wrong page or want to explore other parts of the site.
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Five User Requirements for Online Ads

Five User Requirements for Online Ads | Smart Dog | Scoop.it
Adhering to user expectations and usability heuristics will ensure advertising content is delivered seamlessly and that brand image holds integrity.
Cynthia Pinsonnault's insight:
Violating User Requirements Increases Annoyance
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Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal

Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal | Smart Dog | Scoop.it
A stellar user experience focused on users’ question and needs can persuade shoppers to make big-ticket purchases online.
Cynthia Pinsonnault's insight:
What made the difference in the website was that the company understands their customers' needs and questions and made the effort to address them.
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Just-in-Time Help: Look Right! (Jakob Nielsen)

Jakob Nielsen in London: A real-world example of how contextual help can reduce confusion (and even saves lives). Provide user assistance exactly whe
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The Most Hated Online Advertising Techniques

Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Cynthia Pinsonnault's insight:
"While, as a whole, web usability has improved over these past several years, history repeats and designers make the same mistakes over and over again."
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Customer-First Marketing Research: 4 key data points from research with 2,400 consumers | MarketingSherpa Blog

Customer-First Marketing Research: 4 key data points from research with 2,400 consumers | MarketingSherpa Blog | Smart Dog | Scoop.it
All marketers should have three key questions in their head at all times. What do consumers really think about your business practices? What marketing
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Don Norman: The term "UX"

We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days. Don Norman, Ph.D., is co-founder and principa
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UX challenges in designing for Millennials (Kate Meyer)

Kate Meyer, User Experience Specialist at Nielsen Norman Group, explains the UX challenges in designing for young adults, based on our extensive use
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Brand Vocabulary in the Context of UX: Key Terms Defined

A cheat sheet of brand-related terms will help designers, developers, and product managers design experiences that reflect an organization’s brand.
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Video Marketing Chart: Why customers skip online video pre-roll ads

Video Marketing Chart: Why customers skip online video pre-roll ads | Smart Dog | Scoop.it
With the Digital Content NewFronts wrapping up last week in New York, online video advertising might be top-of-mind for you.

So, in this Chart of the Week article, we take a look at why consumers skip online pre-roll ads.

(As seen in the MarketingSherpa Chart of the Week newsletter. Click to get a free subscription to the latest research and case studies from MarketingSherpa.)
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Social Media and Millennials (Kate Meyer)

Kate Meyer summarizes her user research on how companies can appeal to social media natives. For more info se
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How to Present Scientific Findings Online

How to Present Scientific Findings Online | Smart Dog | Scoop.it
To appeal to experts, provide concise titles and summaries, use clear headings, charts and figures, and don’t overdo visual design.
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Small Pictures on Big Screens: Scaling Up from Mobile to Desktop

Small Pictures on Big Screens: Scaling Up from Mobile to Desktop | Smart Dog | Scoop.it
While you may be optimizing for certain device types, you also need to create a design that is usable and meaningful regardless of device or screen size.
Cynthia Pinsonnault's insight:
While you may be optimizing for certain device types, you also need to create a design that is usable and meaningful regardless of device or screen size.
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(42) Analytics vs. Quantitative Usability Testing - YouTube

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Dashboards: Making Charts and Graphs Easier to Understand

Dashboards: Making Charts and Graphs Easier to Understand | Smart Dog | Scoop.it
Data visualizations on dashboards should leverage human cognition and use length and 2D position to communicate quantitative information quickly.
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Dropdowns: Design Guidelines

 Dropdown boxes and menus are overused and clunky but can be useful for revealing a list of options or commands.
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A Checklist for Registration and Login Forms on Mobile

Typing a password takes twice as long on mobile than on desktop. Follow these 12 guidelines to make registration and login less painful on mobile devices.
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Email Marketing Chart: Consumer unsubscribe data

Email Marketing Chart: Consumer unsubscribe data | Smart Dog | Scoop.it
MarketingSherpa recently released data on why consumers unsubscribe from companies’ email.

To help you put that data into action, we interviewed Daniel Incandela, Chief Marketing Officer, Return Path. Watch this video interview to get tips for not only decreasing unsubscribes but also increasing engagement and inbox placement.

(As seen in the MarketingSherpa Chart of the Week newsletter. Click to get a free subscription to the latest research and case studies from MarketingSherpa.)
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Hamburger Menus Hurt UX Metrics (Kara Pernice)

Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases. Kara Pernic
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Building Better High Quality Backlinks to Rank Content

Building Better High Quality Backlinks to Rank Content | Smart Dog | Scoop.it
Quality Content plus high quality backlinks = the one-two punch for ranking your content. Start building better backlinks today!
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Big Pictures on Small Screens

When using large-screen images on smaller screens, remove images that don’t add information. Then, pay close attention to cropping, scaling and placement.
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Direct Marketing Chart: Why customers ignore direct mail

Direct Marketing Chart: Why customers ignore direct mail | Smart Dog | Scoop.it
Direct mail is the third most trusted advertising channel when customers are making a purchase decision.

But that doesn’t mean the channel isn’t without its challenges. So, in this week’s chart, we look at our latest discoveries about why customers might ignore your direct mail campaigns.

(As seen in the MarketingSherpa Chart of the Week newsletter. Click to get the latest research and case studies from MarketingSherpa.)

By Daniel Burstein, Senior Director of Editorial Content
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