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Forward Thinking: Getting cab passengers into Uberdrive - Marketing

Forward Thinking: Getting cab passengers into Uberdrive - Marketing | smart outsourcing | Scoop.it
“Forward Thinking: Getting cab passengers into Uberdrive, Taxi-hire app Uber has spread worldwide since its launch in 2010, but traditional marketing tactics have had little to do with its success | Marketing Magazine...”
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Simply inspiring..
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Rescooped by Jay Famor from Inbound Marketing Strategies
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Key Steps to Switching Inbound Marketing Agencies - IMPACT Branding & Design

Key Steps to Switching Inbound Marketing Agencies - IMPACT Branding & Design | smart outsourcing | Scoop.it
Switching inbound marketing agencies? Here are the key steps you'll need to get your campaign up and running without any road blocks. (Switching #inbound #marketing agencies can be nerve wracking.
Via Janet Fouts
Jay Famor's insight:
A partnership approach as well as attitude is one of the most important criteria in choosing the right agency to handle your inbound marketing requirements. Getting your goals aligned is more important than showcasing past achievements.
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Rescooped by Jay Famor from Inbound Marketing Strategies
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5 SEO Strategies for Getting Found Online - Business 2 Community

5 SEO Strategies for Getting Found Online - Business 2 Community | smart outsourcing | Scoop.it
“ 5 #SEO Strategies for Getting Found Online http://t.co/xOMVZANb51 by @MarketingLetter via @B2Community #Marketing #Content #Inbound”
Via Janet Fouts
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Lead Generation Stats that prove Marketing Automation works

Lead Generation Stats that prove Marketing Automation works | smart outsourcing | Scoop.it
To help you lean towards a stand, here’s a collection of lead generation statistics that testify to the utility of marketing automation.
Jay Famor's insight:

The rise of personal gadgets have largely automated the customer's ability to respond to product offers. Is your business catching up?  

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The Power Of Effective Telemarketing Surveys - B2B Appointment Setting, Lead Generation, Telemarketing - Callbox Australia

The Power Of Effective Telemarketing Surveys - B2B Appointment Setting, Lead Generation, Telemarketing - Callbox Australia | smart outsourcing | Scoop.it

Via Maegan Anderson
Jay Famor's insight:

Todays engaged and connected consumer expects to "talk" to companies and service providers before making a buying decision. Telemarketing has therefore evolved with the tech wave and has become more indespensable than ever.

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Maegan Anderson's curator insight, October 31, 2013 2:15 AM

You see, when it comes to understanding what really runs in the mind of your customers, you really have to ask them directly. 

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The Art and Science of Content Engagement

The Art and Science of Content Engagement | smart outsourcing | Scoop.it
Achieving successful content engagement relies on higher-order understanding and advanced techniques. The amount of information delivered to consumers today far exceeds the amount we can take in. In 2015, the amount of media delivered will exceed 74 gigabytes daily, which is equal to approximately nine DVDs worth of data sent to the average consumer on a typical day. To date, we’ve responded to this by increasing the number of hours we spend with media, and by attempting to “multi-task.” Americans are expected to consume media for an average of 15.5 hours per person per day in 2015, not counting workplace time. Depending on what combination of devices we’re using, we spend more than half of this time with multiple screens. In “How Much Media? 2013 Report on American Consumers,” the author writes: “ As we increase the number of simultaneous media streams going into the home, and increase our multi-tasking behaviors, a lot of content assumes the role of background or secondary content streams. Moreover, this increasing level of multi-tasking is creating competition between media streams to be the dominant stream at any one time. ”
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5 SEO Strategies for Getting Found Online - Business 2 Community

5 SEO Strategies for Getting Found Online - Business 2 Community | smart outsourcing | Scoop.it
“ 5 #SEO Strategies for Getting Found Online http://t.co/xOMVZANb51 by @MarketingLetter via @B2Community #Marketing #Content #Inbound”
Via Janet Fouts, Jay Famor
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Are Enterprises Ready for Billions of Devices to Join the Internet? - Wired

Are Enterprises Ready for Billions of Devices to Join the Internet? - Wired | smart outsourcing | Scoop.it
There are currently more devices connected to the Internet than there are people in the world. The Internet now connects a staggering 10 billion devices today.
Jay Famor's insight:

Whats your brand stategy in 2015 to reach out your own costumers using their devices?  

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Rescooped by Jay Famor from Multi Channel Omni channel Marketing
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Why Your Business Needs An Outbound Telemarketing Service Provider | Good Info - Article Directory

Article from Good Info - Article Directory and entitled Why Your Business Needs An Outbound Telemarketing Service Provider - By Belinda Summers

Via Brianna Jones, Somerville Communications UK SMB
Jay Famor's insight:

Professional outbound telemarketing service is a vital yet unappreciated component of the marketing plan. I should say, Smart Telemarketing because in today's highly integrated marketing matrix it matters a whole lot. 

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Brianna Jones's curator insight, June 25, 2013 9:49 PM
Outsourced telemarketing services are still the best component for a successful marketing campaign despite the negative impressions which tainted the reputation of even the most excellent telemarketing call centers.