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SmallBusinessMarketing
Current articles and blogs covering all aspects of marketing for small businesses
Curated by Alena Cloud
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5 Social Media Growth Hacks for Small Businesses

5 Social Media Growth Hacks for Small Businesses | SmallBusinessMarketing | Scoop.it
Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.
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Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.

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The Twinkie Awards's curator insight, August 10, 2015 9:24 AM

Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.

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Infographic: 25% of marketing budget spent on content marketing

Infographic: 25% of marketing budget spent on content marketing | SmallBusinessMarketing | Scoop.it
I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going).
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Seth's Blog: The reason they call it a browser

Seth's Blog: The reason they call it a browser | SmallBusinessMarketing | Scoop.it
Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day. We're all clicking around, browsing and sometimes buying. But, while these interactions and transactions have...
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When dealing with a community that browses, you'll need new math:

More pageviews to make a transaction is the norm, like it or notSharing is more important than ever before, because transactions require more viewsSponsorships and unclickable banners outperform measurable media (think about the signs on the boards at a hockey game--everyone sees them all night, but no one interacts with them)The price paid for each advertising impression is going to go down
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8 Skills Every Entrepreneur Should Have

8 Skills Every Entrepreneur Should Have | SmallBusinessMarketing | Scoop.it
Time is a finite resource, making it very valuable. You cannot repurchase or reproduce time once it has been used. You must understand and be ready for the actual volume of decisions you will be making as an entrepreneur.
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Where you should focus while establishing your online presence

Where you should focus while establishing your online presence | SmallBusinessMarketing | Scoop.it
If you aren’t engaging your customers online, your business is missing out on a huge opportunity to generate sales and gain valuable new customers. Creating and maintaining an online presence isn’t easy.
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Five Branding Mistakes That Will Cripple Your Small Business « crowdSPRING Blog

Five Branding Mistakes That Will Cripple Your Small Business « crowdSPRING Blog | SmallBusinessMarketing | Scoop.it

crowdSPRING's blog about design, digital creativity, business strategy and more." If your branding is confusing, inconsistent, generic, or otherwise sub-par, you can easily undermine your business’s credibility and ruin your chance for success. Let’s look at five branding mistakes that will cripple your business (with tips on how to avoid them):

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How Marketers Are Using Paid Social Media, New Research | Social Media Examiner

How Marketers Are Using Paid Social Media, New Research | Social Media Examiner | SmallBusinessMarketing | Scoop.it
This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers.
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Facebook loses millions of users as biggest markets peak

Facebook loses millions of users as biggest markets peak | SmallBusinessMarketing | Scoop.it
Facebook's dominance in the social media world has come under threat from newer services such as Instagram and Path
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10 Marketing Tricks from Neil Patel, Co-Founder of KISSmetrics

10 Marketing Tricks from Neil Patel, Co-Founder of KISSmetrics | SmallBusinessMarketing | Scoop.it
Assuming you’ve got the marketing basics figured out, here are Neil’s top 10 web marketing tips…
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10 Common Email Marketing Mistakes | Business 2 Community

10 Common Email Marketing Mistakes | Business 2 Community | SmallBusinessMarketing | Scoop.it
When you get it right, email marketing delivers a steady stream of new customers as you move prospects slowly and surely along the sales funnel. You can
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More Facebook Fans Means More Business & Other Myths | 

More Facebook Fans Means More Business & Other Myths |  | SmallBusinessMarketing | Scoop.it
More Facebook fans means more business...and several other Facebook myths debunked.
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How Mobile Marketing Can Help Your Business | TIME.com

How Mobile Marketing Can Help Your Business | TIME.com | SmallBusinessMarketing | Scoop.it
You may have seen the statistics – one study claims that more than 80% of small businesses that invest in mobile marketing see increased business as a result – but how can you go about capturing some of those gains yourself?
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marketing artisan – Marketing Metrics for Startups and Small Business

marketing artisan – Marketing Metrics for Startups and Small Business | SmallBusinessMarketing | Scoop.it

Startups and small businesses tend to get caught up in the day-to-day rush to grow their business and often do not stop to review what is truly working. In terms of marketing, businesses may think they know what’s working, but they haven’t backed it up with real data. Tracking and understanding the following key could help you get a better ROI on your marketing efforts:

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How to respond to positive and negative online conversation - Smart Insights Digital Marketing Advice

How to respond to positive and negative online conversation - Smart Insights Digital Marketing Advice | SmallBusinessMarketing | Scoop.it
Defining a structured approach for managing your online brand reputation When you are running a social media campaign, or even in your day-to-day monitori. Marketing topic(s):Social media listening. Advice by Guest Expert.
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gyroVoice: Why Persuasive Technology Just Might Redefine Advertising

gyroVoice: Why Persuasive Technology Just Might Redefine Advertising | SmallBusinessMarketing | Scoop.it
Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful.
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When To Close A Business: How To Know If It’s Time to Move On

When To Close A Business: How To Know If It’s Time to Move On | SmallBusinessMarketing | Scoop.it
When considering whether or not to close a business, it’s normal to feel emotional. Here’s how to know for sure if you should close or keep going.
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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | SmallBusinessMarketing | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories?
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13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way | SmallBusinessMarketing | Scoop.it
Review 13 examples of brands using LinkedIn company page features effectively.
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Publix and Kroger Cite Social Media Challenges and Opportunities | Retail & Financial content from Supermarket News

Publix and Kroger Cite Social Media Challenges and Opportunities | Retail & Financial content from Supermarket News | SmallBusinessMarketing | Scoop.it
Having a corporate presence on social media presents challenges not only in terms of training those employees who post on behalf of the company, but also in making sure that those agents have access to accurate and appropriate content to respond to...
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It’s Not Just Business, It’s Personal

It’s Not Just Business, It’s Personal | SmallBusinessMarketing | Scoop.it
Simple personal touches makes a huge difference in business. Never forget the two P's in marketing, people and personalisation.
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12 great benefits of video marketing

12 great benefits of video marketing | SmallBusinessMarketing | Scoop.it
Need to persuade peers or higher-ups to use video in your branding and sales efforts? Here are a dozen terrific reasons to do so.
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Need More Subscribers? 5 Online Platforms Every Marketer Should Use | 

Need More Subscribers? 5 Online Platforms Every Marketer Should Use |  | SmallBusinessMarketing | Scoop.it
Are you looking to get more subscribers? Here are five online platforms that every marketer should be targeting to gain high quality, opt-in subscribers.
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Small Business Innovation

The 4 P’s of Small Business Innovation - Creativity and Innovation Tips for Small Businesses and Entrepreneurs. When you’re running a small business, actually taking on efforts for innovation...
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An easy recipe to share your Scoop.it newsletter with Twitter and Facebook

An easy recipe to share your Scoop.it newsletter with Twitter and Facebook | SmallBusinessMarketing | Scoop.it
I’ve been listening to all the feedback from our awesome community about our newest service offering, the MailChimp Newsletter integration feature, and have been hearing that many people would like the option of sharing the newsletter with their...
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