Small Business On The Web
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Is less more? The cure for information overload

In a world flooded with too much information, brevity is a skill set that's in high demand. Joe McCormack, author of "Brief: Make a Bigger Impact by Saying L...
craig daniels's insight:

I'm a huge fan of being brief, a simple presentation on a web page that grabs a users attention is more likely to be read.

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Absolutely Brilliant: Lowe's Uses Vine For Simple Lifehacks

Absolutely Brilliant: Lowe's Uses Vine For Simple Lifehacks | Small Business On The Web | Scoop.it
It just nailed the marketing medium.


"If used correctly, Vine offers a quick yet extremely effective way for brands to reach wider, socially engaged audiences. And as one of the fastest growing mobile apps in the world, this means enormous potential for marketers.


And that potential is exactly where Lowe's' new campaign seeks to capitalize"

craig daniels's insight:

Small and large businesses are starting to understand the power of Vine.This post from Business Insider shares two of Lowe;s most recent how-to videos they've created for Vine.


Six second video offers a low cost way to engage your customers and because of the low overhead you can create videos almost as quickly as you can think of an idea.


Vine video, which of your customer's questions can you answer today?


Read the rest of the story: Lowe's Gets Vine Video Right

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