Small Business On The Web
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Small Business On The Web
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Is Your Ego Keeping Website Visitors Away?

Is Your Ego Keeping Website Visitors Away? | Small Business On The Web | Scoop.it

"One of the biggest mistakes made in designing a website is thinking about it according to what YOU want a visitor to see, instead of thinking about what THE VISITOR wants to see."

craig daniels's insight:

Each time a visitor land on your website they are asking themselves a series of questions.

  • Am I finding what I'm looking for?
  • Why should I care about this site
  • How is this site different from competitors?


If your website is built to please you there is a better than even chance the visitor will leave without having their needs addressed.


Your customers have questions they want answered as soon as they land on your site. Don't let your Ego chase your visitors away.


Ask your customers what they want, not what you want...

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Small Business & Social Media: A Marriage Made In Heaven or Hell?

Small Business & Social Media: A Marriage Made In Heaven or Hell? | Small Business On The Web | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.


"First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure."


"First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “it’s not going to cut it,” Rubin says."



craig daniels's insight:

The big thing being left out of conversation is Time. Small Businesses are not being told that gaining traction with Social Media takes time and that patience is the key.


It's hard for a small business to hear that they need to spend money on building a presence on social media but that they need to be patient and wait for results. No one wants to hear that you can't measure ROI in months or quarters when you first start out.


If you are a small business ask lots of questions and talk with other businesses about their experience before you hand over the cash to fund your social media strategy.


And check out this article so you'll know who you are talking to on social media.



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How To Get Press: Don't Pitch Your Product

How To Get Press: Don't Pitch Your Product | Small Business On The Web | Scoop.it
I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (300,000 readers) — or on HubSpot's marketing blog
craig daniels's insight:

Have you ever been stuck in elevator or the back of some boring conference with someone who goes on and on about why their story is so great and inspiring? Well please excuse me why I run off to the roof to take up smoking again, I just don't want to hear the pitch about you or your product.


Knowing what your audience wants and needs is key to getting people to listen to you. Fit your story into the story of someone else.

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Sharpen Your Marketing Focus on This One Thing

Sharpen Your Marketing Focus on This One Thing | Small Business On The Web | Scoop.it
You devour online marketing lessons. You feast on articles, reports, books, and ebooks. Maybe you spend some of your precious time attending webinars and


"As marketers, we fall into this trap time and again. Right now, in offices everywhere, marketers’ pulses are racing with questions such as:

  • How will we produce video content?
  • What’s our Facebook strategy?
  • Should we revisit our keywords?
  • What’s producing the peaks and valleys in our website traffic?"
craig daniels's insight:

It's easy to forget that our customers are not looking to know all about what's going on in our lives, in our heads. The customer has a question they need answered, they have a problem that needs to be fixed right now.


How easy it is to fill up our websites, sales brochures, and presentations with information about how "we" go about tackling problems or fixing potholes a customer may or may not have.


Barry Feldman guides the poor wayward souls back onto the yellow brick road without all the curves many others add to their how-to copywriting posts and articles. This post is the real deal and I can't recommend it highly enough.


"You can make more friends in two months by becoming interested in other people than you can in two years trying to get other people interested in you." Dale Carnegie

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