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How to Make Intangible Products Easier to Sell

How to Make Intangible Products Easier to Sell | Small Business Toolbox | Scoop.it

When you are selling intellectual property, you have to work hard to make the product tangible to your prospect. In this post, Michael Hyatt explains his strategy for selling his speaking services.

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12 Things You Should Be Using Your Blog For (Besides Blogging)

12 Things You Should Be Using Your Blog For (Besides Blogging) | Small Business Toolbox | Scoop.it
Learn how to get more out of your business blog without actually writing more content.
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Marketing Your Small Business - 4 Easy Tips to Get Noticed

Marketing Your Small Business - 4 Easy Tips to Get Noticed | Small Business Toolbox | Scoop.it

Marketing your small business doesn't have to be rocket science. Here are 4 steps to an effective online marketing strategy.

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50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages | KISSmetrics

50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages | KISSmetrics | Small Business Toolbox | Scoop.it

Excerpted from article:

"You’re about to learn how to make each element of your landing page more enticing. And make your conversion rates go up. And celebrate your business growing.

 

[N.B. | Each tip is analyzed with more details, many examples and external links. Here is the check-list]

 

- How to command attention with your headlines:

1. Be useful.

2. Observe the rule of one.

3. Be ultra-specific.

4. Don’t be clever.

5. Be urgent.

6. Command attention.

7. Focus on loss aversion.

 

- How to write compelling copy:

8. Use the word "you".

9. Reduce your text.

10. Adopt familiar language.

11. Include fascinating bullets.

12. Tell us why.

13. Don’t focus on features.

14. Anticipate objections.

15. Try video.

16. Write tight.

 

- How to become trustworthy:

17. Avoid using I and we.

18. Provide proof.

19. Be unique. Nobody has confidence in copy cats.

20. Provide a reminder.

21. Use a conversational tone.

22. Add social proof.

23. Provide confidence.

24. Use symbols of trust.

25. Add a phone number.

 

- How to create a persuasive call to action:

26. Be clear.

27. Have one primary call to action.

28. Remove side bars.

29. Remove top navigation.

30. Don’t use vague words.

31. Set expectations.

32. Increase value.

33. Use the power of FREE.

34. Reduce barriers.

35. Be urgent.

 

- How to seduce with good design:

36. Stand out.

37. Show more.

38. Don’t use stock photos.

39. Add a photo of a real person.

40. Add captions.

41. Employ the power of the eye.

42. Use an arrow.

43. Embrace white space.

44. Be attractive.

45. Have your form above the fold.

 

- 5 more ways to turbo-charge your landing pages:

46. Learn.

47. Test.

48. Evaluate.

49. Evolve.

50. Study.

 

Read full, long and interesting article here:

http://blog.kissmetrics.com/seduce-your-web-visitors/


Via Giuseppe Mauriello
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Your Passwords Aren't As Secure As You Think; Here's How to Fix That

Your Passwords Aren't As Secure As You Think; Here's How to Fix That | Small Business Toolbox | Scoop.it
If you allow applications to save your passwords, anyone with physical access to your PC can decode them unless you're properly encrypting them—and chances are pretty good you're not.
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9 Pinterest Board Ideas for Content Marketers | Content Marketing Institute

9 Pinterest Board Ideas for Content Marketers | Content Marketing Institute | Small Business Toolbox | Scoop.it
Not on the Pinterest bandwagon? Try these 9 Pinterest board ideas for content marketers and start creating valuable content for customers.
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Small Business Owners: Here's How to Manage Your Time [INFOGRAPHIC]

Small Business Owners: Here's How to Manage Your Time [INFOGRAPHIC] | Small Business Toolbox | Scoop.it
Mavenlink created this infographic, which explores just how little time small business owners have on their hands.
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28 Creative Pinboard Ideas To Power Your Pinterest Marketing

28 Creative Pinboard Ideas To Power Your Pinterest Marketing | Small Business Toolbox | Scoop.it

Excerpted from article:

"With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way.

 

Here are 28 creative pinboard ideas to power your Pinterest marketing.

1) Idea/Inspiration/Example Board;

2) Philanthropy Board;

3) Marketing Campaign Board;

4) Video Board;

5) Customer Success Board;

6) Products/Services Board;

7) Behind the Scenes Board;

8) Contest Board;

9) Employee Board;

10) Mission Board;

11) User-Generated Board;

12) Blog Board;

13) Content/Resources Board;

14) Testimonials Board;

15) Visual Industry Data/Statistics Board;

16) Industry Infographics/Diagrams/Flowcharts Board;

17) Meme Board;

18) Complementary Products Board;

19) Inspirational Industry Quotes;

20) Events/Conferences Board;

21) Brand Lifestyle Board;

22) Industry Tips Board;

23) History Board;

24) Customer Interest Board;

25) Industry Cartoons Board;

26) A Day at the Office Board;

27) Newsjacking Boards;

28) Boards Organized By Location;

 

Each pinboard is analyzed with many details, links and images.

Read full interesting article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33457/28-Creative-Pinboard-Ideas-From-Real-Brands-on-Pinterest.aspx


Via Giuseppe Mauriello
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Amazon.com: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (9780887307287): Michael E. Gerber: Books

Amazon.com: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (9780887307287): Michael E. Gerber: Books | Small Business Toolbox | Scoop.it
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It [Michael E. Gerber] on Amazon.com. *FREE* super saver shipping on qualifying offers.
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Break Up with Your Spreadsheet | The Online Seller

Break Up with Your Spreadsheet | The Online Seller | Small Business Toolbox | Scoop.it
If you are like most online sellers, you have a spreadsheet that you update weekly, or maybe even daily, to track and manage your business finances.
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Top three lessons for success from TOMS CEO Blake Mycoskie

Top three lessons for success from TOMS CEO Blake Mycoskie | Small Business Toolbox | Scoop.it
At the Footwear News Summit today in New York, Blake Mycoskie took to the stage to speak about TOMS shoes and his top three tips for success.
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Twitter SEO? Think Twylah.

Twitter SEO? Think Twylah. | Small Business Toolbox | Scoop.it

"Twylah is a new Twitter service which allows you to create a custom brand page for your tweets - and, in doing so, receive tremendous SEO and other benefits." I haven't actually tried it yet, but it looks really promising. See the article for an example. I'm signing up today.

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5 Ways To Discover And Develop Your Unique Strengths

5 Ways To Discover And Develop Your Unique Strengths | Small Business Toolbox | Scoop.it

"The business press loves to create mythic heroes of industry and we love it, too. To a point. As much as we love a business visionary like, say, Steve Jobs--and we love him to pieces--we are not Steve Jobs, and never could be." But what could we be instead?

 

If you've only been focusing on fixing your weaknesses, instead of building on your strengths, start here to find out what today's best leaders already know about making the most of what you have . . . personally.

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Building and Leveraging Communities | Business 2 Community

Building and Leveraging Communities | Business 2 Community | Small Business Toolbox | Scoop.it

If you're a bricks-and-mortar business, it can be like fighting a war on two fronts: the real world and the virtual world. Here are strategies for both.

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How to Thrive in Social Media's Gift Economy

How to Thrive in Social Media's Gift Economy | Small Business Toolbox | Scoop.it
So you've got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to social media than posting coupons and running sweepstakes.
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Facebook, Twitter, and the Power of Repetition

Facebook, Twitter, and the Power of Repetition | Small Business Toolbox | Scoop.it
Some see repetition as spam, but well planned repetition can be one of your best social media friends.
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5 Ways To Promote Pinterest On Facebook Fan Page

5 Ways To Promote Pinterest On Facebook Fan Page | Small Business Toolbox | Scoop.it

Excerpted from article by Social Media Examiner:

"Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.

Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.

 

There’s a way to get Facebook fans to create exposure for you on Pinterest. Here are five ways to use:

 

#1: Get a Pinterest Tab for Your Facebook Fan Page:

The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page.

The Pinterest tab allows fans to view all of your boards and even your pins while staying on the Facebook platform.

 

#2: Post Pinterest Links as Updates on Your Facebook Page:

One way to build your follower base is to share the direct link to your Pinterest page as a status update and tell your fans WHY they should follow you on Pinterest.

 

#3: Promote Specific Boards on Your Facebook Page:

I recommend you promote a few different boards throughout the week.

That way, you have the opportunity to showcase your Pinterest account to a wider audience on Facebook, and you can introduce them to the diverse areas of value shared on your Pinterest page.

 

There are two ways you can promote a specific Pinterest board on Facebook.

- Update your status by uploading an image of a pin to Facebook. Add a description and include a link to the board on which that pin is featured.

- Post the link to your Pinterest board as part of a status update. An image of one of your pins on that board will be automatically generated.

 

#4: How to Promote a Particular Pin:

Sometimes the best way to really serve your Facebook community is to highlight the value that you are providing in one particular pin.

This is a great way to get maximum exposure when pinning your own original content. Remember these posts can and will be shared across Facebook by your fans.

The same two strategies apply here, as they do to promote a specific board above. You can either upload the image of the pin as a status update (or include a link in the image description), or you can just include the direct link to the pin in your status area.

 

#5: Promote Your Pinterest Contests on Facebook:

Contests and promotions are becoming all the rage on Pinterest. They are a very effective way to quickly add a lot of new followers and drive a ton of traffic to your site.

A great way to leverage both platforms is to promote your Pinterest contest on your Facebook fan page.

 

Read full article here:

http://www.socialmediaexaminer.com/build-a-pinterest-following-with-facebook/


Via Giuseppe Mauriello
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Prasanth (WN)'s comment, August 8, 2012 9:40 AM
Thanks
Steve Cassady's comment, August 8, 2012 10:34 AM
Thanks for scooping. Great tips
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10 Tactics for Integrating Photographs into Content Marketing | Content Marketing Institute

10 Tactics for Integrating Photographs into Content Marketing | Content Marketing Institute | Small Business Toolbox | Scoop.it
Images are content marketing's magnetic force, driving social media efforts and sales. Try these 10 tactics for integrating photographs.
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How Amazon Grew My Audience By More Than 24,000 Readers in Three Days | Copyblogger

How Amazon Grew My Audience By More Than 24,000 Readers in Three Days | Copyblogger | Small Business Toolbox | Scoop.it
What if I told you that thousands of fans and potential customers were waiting for you ... on Amazon?
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Mad Men vs. The Modern Marketer

Mad Men vs. The Modern Marketer | Small Business Toolbox | Scoop.it
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution o...

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Be the Best in Business: Will Your Business Strategy Leave a Legacy?

Will Your Business Strategy Leave a Legacy? When asked, what would you like your legacy to be? Richard Branson is quoted as saying, “to have created one of the most respected companies in the world. Not necessarily the ...
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11 Social Media Automation Mistakes to Avoid Like the Plague

11 Social Media Automation Mistakes to Avoid Like the Plague | Small Business Toolbox | Scoop.it
Learn how to avoid making serious social media automation mistakes.
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Small Business Toolbox | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
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