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Don't Forget PR When You're Building Brands - Business 2 Community

Don't Forget PR When You're Building Brands - Business 2 Community | Small Business + Students | Scoop.it
Don’t Forget PR When You’re Building Brands http://t.co/RG4MB8ImQ7 #socialmedia
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4 A/B Testing Mistakes That Can Kill Your Business – And How to Avoid Them

4 A/B Testing Mistakes That Can Kill Your Business – And How to Avoid Them | Small Business + Students | Scoop.it

Everyone agrees that optimization and testing are important keys to success. And everyone thinks they know the best ways to use them.

However, in my experience, testing is a double-edged sword. If it’s done right, the benefits pour in; but if it’s done wrong, you literally can drive a business into the ground.

The following testing and optimization missteps are four serious and, sadly, common testing pitfalls I see businesses make every day. The good news is that, once identified, they become easy to avoid in the pursuit of optimization that gets you where you need to go.

Read more: http://blog.kissmetrics.com/4-ab-testing-mistakes/

 

 


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57 Facts and Figures on the Money and Power in YouTube Viral Videos - Infographic

57 Facts and Figures on the Money and Power in YouTube Viral Videos - Infographic | Small Business + Students | Scoop.it

Viral. It used to mean a catching a bad disease that brought sickness or death. Now it means “fame and fortune” via a social media channel called YouTube.Facts and Figures on Viral YouTube Videos

How things have changed.

The art of going viral is moving beyond one time flukes to a formula and a process. We only have to look at the success of viral video campaigns such as “Old Spice ” to start to gain an insight into what it takes to move the viewing dial from 30 views to 30 million.

Read more: http://www.jeffbullas.com/2013/06/07/57-facts-and-figures-on-the-money-and-power-in-youtube-viral-videos-infographic/

 

 


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How to Claim & Set Up Local Profiles: From Google+ to Yelp

How to Claim & Set Up Local Profiles: From Google+ to Yelp | Small Business + Students | Scoop.it

Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the same listing process, with a few points of differences here and there.

Last year I took on the position of Director of Marketing at Ogle School, a .EDU that has over 8 locations in the Texas area. As you can imagine, local SEO is incredibly important (as is local social) so claiming, setting up, managing and updating all of the local listings for our school is quite a task.

This article will take you through the process of claiming and setting up local profiles across diverse online platforms, and help them get a better idea about what they need to do to connect with local customers. I’ve put together tactics and tips for Google+, Facebook, Foursquare, LinkedIn, Yahoo Local, ChamberofCommerce.com and Yelp.

Read more: http://www.searchenginejournal.com/how-to-claim-set-up-local-profiles-from-google-to-yelp/64633/

 

 


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7 Great Sites To Learn Online Video Skills

7 Great Sites To Learn Online Video Skills | Small Business + Students | Scoop.it

Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more.

But if you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven sites that can really help – and even have you making animated videos in hours.

Read more: http://searchenginewatch.com/article/2275869/7-Great-Sites-To-Learn-Online-Video-Skills

 

 


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What is Affiliate Marketing? 101 Easy way to Follow and Earn Huge

What is Affiliate Marketing? 101 Easy way to Follow and Earn Huge | Small Business + Students | Scoop.it

Affiliate Marketing has grown really bigger these days with the help of its Publishers. While many of them don’t know what is Affiliate marketing is all about. Affiliate Marketing is nothing but buying and selling of products of various niche. It is a kind of business which rewards one or more affiliates for each visitors or customer brought in for the product.

Read more: http://allinfographics.org/what-is-affiliate-marketing-101-easy-ways-to-follow-and-earn-huge/

 

 


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7 Ideas To Maximize Sharing Of Your Blog Post With Social Media

7 Ideas To Maximize Sharing Of Your Blog Post With Social Media | Small Business + Students | Scoop.it

A question I am often asked, is “how can I get more traffic to my blog posts?” The answer is fairly simple, social media can greatly help; but I add a caveat that there is more at play that simply sharing! Where and how you promote also depends on your audience.
Originally posted on MikeGingerich.com, use these key questions to guide you. What you need to know about your audience: Who are they? male/female breakdown, location breakdown, etc.
Where does your audience spend time online?
Your audience’s needs. What keeps them up at night?
All of these questions can impact the answer for “where should I promote my blog post.”

Read more: http://www.business2community.com/blogging/7-ideas-to-maximize-sharing-of-your-blog-post-with-social-media-0538471#hYm2MKdQwS3J2fPL.99


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10 Surprising social media statistics that might make you rethink your social strategy

10 Surprising social media statistics that might make you rethink your social strategy | Small Business + Students | Scoop.it

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.

Read more: http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy

 

 


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Case Study: 23+ Guide for Effective Search Engine SEO

Case Study: 23+ Guide for Effective Search Engine SEO | Small Business + Students | Scoop.it

Who doesn’t want a top page ranking in Google for their keywords? Ofcourse, everyone wants it! And this is why today we bring you an effective guide to reach to the top position of Google Search Engine.

 

Read more: http://allinfographics.org/top-23-best-guide-for-effective-search-engine-seo/

 


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6 Key Digital Trends Affecting Marketers in 2013, New Research

6 Key Digital Trends Affecting Marketers in 2013, New Research | Small Business + Students | Scoop.it

Are you looking for the latest marketing trends?

Wondering how the wide choice of devices and platforms are impacting marketers and consumers?

According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.

Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.

To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.

 

Read More: http://www.socialmediaexaminer.com/marketing-trends-2013/


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Neil Ferree's curator insight, August 2, 2013 4:47 PM

Social SEO is impacting all Social Trends

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How to Create Compelling Marketing Videos That Convert

How to Create Compelling Marketing Videos That Convert | Small Business + Students | Scoop.it

Today, many brands make video content part of their overall marketing plan. This is not surprising, because videos let one pass on not only verbal and visual information, but also employ extra-linguistic means of communication such as tone of voice, facial expression and gestures, which help make greater impact on the audience.

 

That’s why many brands these days create “About us” videos, product demos, video tutorial, etc. If you are doing this as well or are planning to start with video production, here are a few things to keep in mind to make your videos more “digestible” and effective.

 

Read More: http://60secondmarketer.com/blog/2013/07/30/how-to-create-compelling-marketing-videos-that-convert/

 


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Video Marketing's curator insight, August 28, 2013 12:24 AM

Digest...


Keep it short

Brevity is indeed the soul of wit, most researchers seem to agree that videos up to 2 minutes long usually perform best.


Don’t overload

So, if what you are saying in your video is fairly complex, by no means should it be accompanied by any hard-to-read text or a complex diagram.


Say one thing at a time

Take a minute to think what the primary message of your video is, and make sure you’re not deviating from it in the course of your video.  Just as you wouldn’t tell a person two pieces of information at once (unless you’re trying to confuse them), stick to the principle of one difficulty – that is, your video should tackle only one subject matter at a time.

 

Well, the subject matter may be complex, in which case its compound parts must be clearly defined, and you’d probably be better off repeating them several times (e.g., at the beginning and throughout the video).


Don’t make allegations

As an old marketing wisdom goes, “if you have to say it, then it is probably not true”. Hence, make sure your video is free of self-praising blabber


Include a call to action

You should make it clear what you’d like your audience to do after they watch your video. Whatever it is that viewers are supposed to do upon watching your video – it should be stated, and it should be stated clearly.


Find your appeal

Apart from informing the viewers about something, your video should also appeal to their subconscious. If it doesn’t do that at all, people may have a hunch, this gut feeling that something is amiss with your company. In other worlds, your video should connect with the viewers on the subconscious level.


Optimize for YouTube

Sometimes a company can’t decide whether it wants to host their marketing videos on their own site or upload them to YouTube. I’d say go with YouTube, since there are so many advantages of having your videos there (well, unless you’re a movie maker or something).


The bottom line

All in all, when creating marketing videos, try to put yourself into the viewer’s shoes. Ask yourself: would you have the patience to watch this video to the end? Would you easily understand what it is about? Would you feel moved to take certain action upon watching it?

Hung Le's curator insight, January 28, 2014 12:27 PM

Why video marketing is a MUST in your business for 2014 and beyond.

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Quality Score Explained By A Former Googler

Quality Score Explained By A Former Googler | Small Business + Students | Scoop.it

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score (QS) optimization may be your only way to maintain a high rank without breaking the bank.

While I’ve been a panelist representing Google in Quality Score sessions at more conferences than I can remember, I’ve been meaning to put together some of my insights on the topic for a broader audience. So, here goes...

Read more: http://searchengineland.com/quality-score-explained-by-a-former-googler-166007

 

 


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Hein Holthuizen's curator insight, August 11, 2013 4:59 AM

Worth to read but it is getting complicated.

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Dove - The Carbon Paper Ad

The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was... (#Dove tries ad for children.
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Postal Service Applies Old Promise to New Priority

Postal Service Applies Old Promise to New Priority | Small Business + Students | Scoop.it
Even as the Web has cost the Postal Service billions of dollars in revenue, strong growth in package deliveries from e-commerce sites has helped to offset the loss.
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Creating a Results-Oriented Online Marketing Budget

There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget. Without careful planning, things can quickly spiral out of control with various services vying for every dollar you have. While we can’t tell you how much to spend, we can tell you the most important components of any internet marketing plan so that you can take them into account when deciding how to best make use of your budget.

http://www.business2community.com/online-marketing/creating-a-results-oriented-online-marketing-budget-0515930


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Everything You Need to Know About Waze

Everything You Need to Know About Waze | Small Business + Students | Scoop.it

You may have heard that Google purchased a popular social traffic app called Waze on Tuesday for a reported $1.03 billion. For those who aren't familiar with Waze, we've detailed everything you need to know about the app, below.

Like other mapping services, Waze offers voice-guided GPS navigation with turn-by-turn directions. But what's really unique about the app is its social layer: Waze's active community of users share real-time traffic and road information. That means it gives you a heads-up about reported obstacles on your route (e.g. road closures, accidents, police traps), and can then redirect you to your destination.

Read more: http://mashable.com/2013/06/12/what-is-waze/

 

 


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Eric Laylon's curator insight, June 12, 2013 2:32 PM

I used this for a while but never really liked it all that much.  Wonder what Google is going to do with it.

 

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Discover New And Exciting Techniques Of Creating Blog Content

Discover New And Exciting Techniques Of Creating Blog Content | Small Business + Students | Scoop.it

Let's be honest, how many of you read articles from start to finish?  I don't. Even if I find something that interests me, I usually skim through the text, and bookmark it for later. Many writers are faced with a major problem: people do not read their blog. Moreover, in most cases, it is the first few seconds that attract a user. You can be sure that a block of text isn't as attractive as a post rich in images or videos. Written content is without a doubt the most popular content creation technique, and it is also one of the most poorly done. Any respected agency will tell you that high-quality content is one of the most powerful business promoters. That being said, let us discover alternative content techniques.

Read more: http://www.spiceupyourblog.com/2013/06/new-and-exciting-techniques-of-creating-content.html

 

 


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7 Creative Ways To Use Pinterest To Cross-Promote Your Business

7 Creative Ways To Use Pinterest To Cross-Promote Your Business | Small Business + Students | Scoop.it

For many business owners, social media has become an integral part of their marketing efforts. Facebook, Twitter and now even Google+ have taken on prominent roles within a robust and ever-growing marketing strategy.

Pinterest, however, is still finding its way into the hearts and business plans of countless others struggling to understand the true value.

A unique, image-based networking platform, Pinterest is a tool designed with the creative marketer in mind. Below are 7 ways to use Pinterest to cross-promote your business and support your additional online marketing efforts.

Read more: http://www.steamfeed.com/7-creative-ways-to-use-pinterest-to-cross-promote-your-business/

 

 


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34 Kick-Ass Blogging & Marketing Tools Every Successful Blogger Have

34 Kick-Ass Blogging & Marketing Tools Every Successful Blogger Have | Small Business + Students | Scoop.it

It takes year to become proficient in techniques that involve blogging. Becoming a blogger is not big deal but surviving and earning your livelihood from it requires some special skills. For me blogging started off just a time killer and way to express myself not in design and tech niche but in other fields. Later on I have become an obsessive bloggers running and starting network of blogs and now I love maintaining them. I keep them up to date and post regular content. So, a person like me who knew nothing about blogging has come a long way from a scratch. Interestingly, it did not take much of learning to do all of these but it did take huge amount of time to know the field and understand the do’s and dont’s of blogging. Today’ I want to share some of those kick-ass blogging & marketing tools I have used with you.

Read more: http://www.dzineblog360.com/2013/06/kick-ass-blogging-marketing-tools/

 

 


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How to Make Your Content Go Viral

How to Make Your Content Go Viral | Small Business + Students | Scoop.it

If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket.

And that’s a great theory — except for the fact that it’s completely wrong.

There’s a science behind why people share some things rather than others. We’ve analyzed thousands of pieces of online content and tens of thousands of products and brands in an attempt to understand why some things make the most-emailed list.

Read more: http://mashable.com/2013/07/09/jonah-berger-viral-content/

 

 


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How To Write Great Headlines

How To Write Great Headlines | Small Business + Students | Scoop.it

Every single morning I like to read a little bit with my breakfast. Usually I whip out my iPhone and start scrolling through my Twitter feed, Reddit, or some other news aggregators. Sometimes I will occasionally take a glance at the front page of the newspaper that lays on the kitchen table five feet away from my cereal bowl. In reality,  I’m not reading all the content of each news article that I come across. I’m not clicking on every link I see on my phone, and just because I follow someone on Twitter doesn’t mean I have read their blog posts. So what am I looking for?

Read more: http://socialmediatoday.com/shanejones/1602176/how-write-great-headlines-earn-clicks

 

 


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How Pinterest could perform better on mobile

How Pinterest could perform better on mobile | Small Business + Students | Scoop.it

Pinterest is one of the hottest startups in Silicon Valley right now. The virtual pin board startup raised $338 million in venture capital and is valued at $2.5 billion. It has 25 million active users and has an active and dedicated following. Despite this success, Pinterest is still not performing as well as it could on mobile.

 

Read more: http://venturebeat.com/2013/07/22/how-pinterest-could-perform-better-on-mobile/

 

 


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Why Google+ Communities Will Thrive - And Ten You Should Join

Why Google+ Communities Will Thrive - And Ten You Should Join | Small Business + Students | Scoop.it

Google+ communities are less than a year old but they are becoming an important and powerful feature of Google+. As interest in the social platform has grown so has the number of Google+ communities, there are now over 100,000 communities.

Read more: http://socialmediatoday.com/steve-rayson/1645951/why-google-communities-will-thrive-and-ten-you-should-join

 

 


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Hung Le's curator insight, January 28, 2014 12:30 PM

Google+ is on the rise. Are you riding the wave?

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How to future-proof your SEO

How to future-proof your SEO | Small Business + Students | Scoop.it

A long time ago, people used to talk more about sustainable SEO. I don’t know exactly when the whole discussion died down (as a trend, of course), but today, I see very few people talking about it, and fewer still practice it.

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.” Many people say SEO has changed vastly; experts say SEO is re-inventing itself. Matt Cutts says Google is becoming even smarter, and industry publications are alive with gurus constantly discussing Google’s rapidly evolving algorithms.

But while it’s fun to debate and discuss Google’s latest algorithm changes, all you really need to know is what one ex-Google employee said: Forget SEO. Build your content as if there was no Google. Craft your marketing campaigns like there are just people out there to please, not search engines to placate.

In doing so, you’ll actually be practicing the most powerful and safe SEO strategy: Sustainable SEO.

Read more at http://venturebeat.com/2013/03/27/how-to-future-proof-your-seo/

 

 


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Igniva Solutions's comment, September 23, 2013 9:07 AM
@Manish Puranik You are so right!
Manish Puranik's comment, September 23, 2013 10:21 AM
Dear Seorce and Igniva, thank you and Welcome to my page! I will try my level best not to disappoint you and also would love to learn what topics would you like to read about on this page. All suggestions, comments and feedback are welcome!
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Tim Tebow, (Charlie Sheen), Personal Branding and Public Relations - PRNewser

Tim Tebow, (Charlie Sheen), Personal Branding and Public Relations - PRNewser | Small Business + Students | Scoop.it
Tim Tebow, (Charlie Sheen), Personal Branding and Public Relations (Tim Tebow, (Charlie Sheen), Personal Branding and Public Relations http://t.co/vXPBufnPuQ)...
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