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20 ways to promote your guest blog post

20 ways to promote your guest blog post | Small business PR | Scoop.it
There are many ways to promote guest blog posts. Focus on what you 'will' do, make a plan, schedule your work and get cracking.
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Getting a guest blog is just the start, you also need to put a lot of time into prmoting it - here are some ideas to help get started.

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How to do your own PR: Q&A with @debbieleven

How to do your own PR: Q&A with @debbieleven | Small business PR | Scoop.it
Lilach Bullock, Co-Founder of Comms Axis interviews Debbie Leven, PR Coach where Debbie shares the what, how and why businesses can do their own PR and ...
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How to do your own PR - at the very least businesses need to have an understanding of PR whether they do it themselves or hire someone to help them.  

 

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Online Tools that Help with PR

Running a small business isn't easy. You have to do everything from dish washing to sales. And now you have to do your own PR. Here are some tools to help.
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4 proven PR tools to get your small business noticed

4 proven PR tools to get your small business noticed | Small business PR | Scoop.it
PR tools to help you get your small business noticed. You don't need big budgets - just the right PR tools and then to take action
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How not to pitch a journalist - 10 pet peeves

How not to pitch a journalist - 10 pet peeves | Small business PR | Scoop.it
If you want to pitch a journalist then you need to know what they hate - so you can avoid it. So, here are ten pet peeves to avoid at all costs.
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15 classic press release mistakes and how to avoid them

15 classic press release mistakes and how to avoid them | Small business PR | Scoop.it
Avoid these classic mistakes press release to give yourself the best chance of getting noticed and getting coverage.
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How not to do Public Relations: PR myths

How not to do Public Relations: PR myths | Small business PR | Scoop.it
How not to do Public Relations - PR myths. Debunking 10 classic PR myths that stop small businesses from doing Public Relations.
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What would you add to the list?

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How to find journalists who want to hear from you

How to find journalists who want to hear from you | Small business PR | Scoop.it
Monitor the news and use search engines to find journalists who want to hear from you and would be interested in you and your business.
debbieleven's insight:

Get noticed by finding and engaging with the journalists who want to hear from you.

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How to build buzz for your brand - PR Coach

How to build buzz for your brand - PR Coach | Small business PR | Scoop.it
Building a buzz for yourself, your brand and your business starts with visibility but ensure your efforts are tied together as part of a plan.
debbieleven's insight:

What are you doing to get your business noticed and build buzz?

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7 Ways I Accidentally Got More Twitter Followers (and 7 Ways You Can on Purpose!) - - The Buffer Blog

7 Ways I Accidentally Got More Twitter Followers (and 7 Ways You Can on Purpose!) - - The Buffer Blog | Small business PR | Scoop.it
Here are 7 unique techinques that will help you get more Twitter followers easier and more obvious that you might think.
debbieleven's insight:

Some great tips - and all based on first hand experience.  

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Meet the Startup That's Making PR Firms Sweat

Meet the Startup That's Making PR Firms Sweat | Small business PR | Scoop.it
PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. Can this startup make an inefficient industry run more...
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4 tips for profitable small-business PR

4 tips for profitable small-business PR | Small business PR | Scoop.it
Small-business owners often feel they don’t have many public relations options because they don’t have much of a PR budget, if any. But there are...
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Yes, there are opportunities all around and it's being open to them.

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PR audit - 5 good reasons small businesses should do one today – PR Coach

PR audit - 5 good reasons small businesses should do one today – PR Coach | Small business PR | Scoop.it
Doing a PR audit can improve the effectiveness of your message. That will save you both time and money - makes sense, doesn't it?
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How to get a guest blog on The Huffington Post

How to get a guest blog on The Huffington Post | Small business PR | Scoop.it
Getting a guest blog on The Huffington Post might seem out of reach - here are tips and templates to help you nail that guest blog
debbieleven's insight:

Often seen as the Holy Grail - getting a guest blog on The Huffington Post isn't out of reach.  You just need to do your research and follow some simple steps.  

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7 steps to getting small business PR when you have no idea

7 steps to getting small business PR when you have no idea | Small business PR | Scoop.it
Small business PR relies on getting your hands dirty with research but focus on one contact at a time to get results - here's how
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21 ways to make your press release stand out

21 ways to make your press release stand out | Small business PR | Scoop.it
Make your press release stand out by focusing on human interest and making it as easy as possible for journalists to use your story. Here's how...
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Free PR plan template and resources for small business PR

Free PR plan template and resources for small business PR | Small business PR | Scoop.it
Free PR plan template, press release checklist and template to help you kickstart your small business PR
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25 ideas for creating news stories journalists will love - PR Coach

25 ideas for creating news stories journalists will love - PR Coach | Small business PR | Scoop.it
Creating News Stories Journalists Will Love
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How not to pitch a journalist - PR Coach

How not to pitch a journalist - PR Coach | Small business PR | Scoop.it
Understand how not to pitch a journalist - it will save you time, hassle and embarrassment and get you better results
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What's your story, and, have you shared it? PR Coach

What's your story, and, have you shared it? PR Coach | Small business PR | Scoop.it
Public Relations is all about reputation - what you do, what you say and what others say about you. Telling stories is an important part of that.
debbieleven's insight:

Telling stories is key if you want to get noticed and get your message across.

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Public Relations in a nutshell - PR Coach

Public Relations in a nutshell - PR Coach | Small business PR | Scoop.it
Public Relations in a nutshell - PR Coach
debbieleven's insight:

Public Relations - what it is, how it can benefit your business and steps to get started.

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12 Most Damaging Things to Say to a Journalist

12 Most Damaging Things to Say to a Journalist | Small business PR | Scoop.it
Debbie Leven gives the lowdown on the 12 Most Damaging Things to Say to a Journalist.
debbieleven's insight:

What would you add to the list?

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15 free killer resources for finding and engaging journalists – PR Coach

15 free killer resources for finding and engaging journalists – PR Coach | Small business PR | Scoop.it
Do as much research as possible to find, and get to know, your target journalists - you can then pitch with confidence.
debbieleven's insight:

Resources to save time and hassle in finding the journalists who will be interested in your business.

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You have a limited budget, should YOU invest in PR or business ...

You have a limited budget, should YOU invest in PR or business ... | Small business PR | Scoop.it
Contact · Press · Conference · Subscribe · Griselda Togobo's blog | Author, Speaker & Small Business Growth Consultant ... PR is good for business.
debbieleven's insight:

Yes, fixing problems in the business first has to be the priority before you get into doing PR.  Also, you have to have the time to commit to it - and that's the case whether you are doing your own PR or working with an agency or consultant.

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When's the right time to choose a PR agency? - Tech City News

When's the right time to choose a PR agency? - Tech City News | Small business PR | Scoop.it
Tech City News
When's the right time to choose a PR agency?
Tech City News
Many startups are too quick to engage a PR agency. In the earliest stages of a startup's journey, it's our view that PR should be resourced in-house.
debbieleven's insight:

I'd add that using a PR Agency or consultant to help with startup PR is useful if you haven't got the knowledge, time or skills.  Also, their experience and expertise can help you to articulate your messages and 'find your story' - that alone can be hugely valuable.

 

But, I would agree that it isn't a given and many more startups should consider if they can do their in -house.  You have to balance the time, quality and budget issues.

 

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