Small Business Marketing, Social Media Marketing
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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Small Business Marketing, Social Media Marketing | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.


Via Jeff Domansky
Matrix Marketing Grp's insight:

Do you follow these?

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Jeff Domansky's curator insight, July 23, 2014 10:17 AM
Useful reminders of what works in social selling and what doesn't.
Jeff Domansky's curator insight, July 23, 2014 10:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 2014 3:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

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Untangling your organization’s decision making | McKinsey 

Untangling your organization’s decision making | McKinsey  | Small Business Marketing, Social Media Marketing | Scoop.it
The ultimate solution for many organizations looking to untangle their decision making is to become flatter and more agile, with decision authority and accountability going hand in hand. High-flying technology companies such as Google and Spotify are frequently the poster children for this approach, but it has also been adapted by more traditional ones such as ING (for more, see our recent McKinsey Quarterly interview “ING’s agile transformation”). As we’ve described elsewhere, agile organization models get decision making into the right hands, are faster in reacting to (or anticipating) shifts in the business environment, and often become magnets for top talent, who prefer working at companies with fewer layers of management and greater empowerment.

As we’ve worked with organizations seeking to become more agile, we’ve found that it’s possible to accelerate the improvement of decision making through the simple steps of categorizing the type of decision that’s being made and tailoring your approach accordingly. In our work, we’ve observed four types of decisions

Via David Hain
Matrix Marketing Grp's insight:

4 useful categories of decisions require different approaches.

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David Hain's curator insight, June 22, 2017 6:30 AM

4 useful categories of decisions require different approaches.

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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Small Business Marketing, Social Media Marketing | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 2014 12:44 AM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 2014 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 2014 2:24 PM

Great list to keep handy.  What Gets Measured Gets Managed!

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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Small Business Marketing, Social Media Marketing | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.


Via Jeff Domansky
Matrix Marketing Grp's insight:

Do you follow these?

more...
Jeff Domansky's curator insight, July 23, 2014 10:17 AM
Useful reminders of what works in social selling and what doesn't.
Jeff Domansky's curator insight, July 23, 2014 10:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 2014 3:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Rescooped by Matrix Marketing Grp from Small Business Marketing, Social Media Marketing
Scoop.it!

30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Small Business Marketing, Social Media Marketing | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....


Via Jeff Domansky, Matrix Marketing Grp
more...
Jeff Domansky's curator insight, July 25, 2014 12:44 AM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 2014 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 2014 2:24 PM

Great list to keep handy.  What Gets Measured Gets Managed!

Rescooped by Matrix Marketing Grp from Public Relations & Social Marketing Insight
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How to Effectively Measure Your Social Media Marketing Efforts

How to Effectively Measure Your Social Media Marketing Efforts | Small Business Marketing, Social Media Marketing | Scoop.it

Measuring social isn’t about the total number of eyeballs that see your content. It’s about the actions that people take. Use this calculation for any channel, from YouTube to the blog, to see how that channel fares in conversion rates.

 

If you're going to invest time in social media marketing, you need to measure performance, but it can be difficult to identify relevant metrics.There's no one-size-fits-all method of measuring social media success, because goals vary from company to company. But you can certainly find ways to measure all the work you're doing on social.

 

This infographic from exacttarget.com looks at how to align your social media objectives, how to measure reach and share of conversation, and most importantly, how to track your leads....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 2014 9:56 AM

Useful ways to measure your social media results in this infographic. Remember, actions matter.

UpTempo Group's curator insight, July 25, 2014 12:52 PM

If you're going to invest time in social media marketing, you need to measure performance.  However, it can be difficult to identify relevant metrics in your particular field of practice. There's no one-size-fits-all method of measuring social media success, because goals var from company to company. But you can certainly find ways to measure all the work you're doing on social media.


In the article above, Digital Information has provided an infographic about how to measure your social media goals and how to track your leads. An effective social media measurement strategy demands relevant information and the flexibility to adjust your tactics online. Social media marketing demands a lot of time and commitment.