Real Small Business Marketing
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Real Small Business Marketing
A simple, no pie in the sky collection of small business marketing tips, resources, articles and other helpful information for owners and managers from SmallBiz-Depot.com
Curated by Tanya Clark
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How to Make Instagram Ads That Stand Out : Social Media Examiner

How to Make Instagram Ads That Stand Out : Social Media Examiner | Real Small Business Marketing | Scoop.it
Ready to take your Instagram ads to the next level? Discover four features you can use to create Instagram ads that stand out.
Tanya Clark's insight:
Bigcommerce is the easiest way to sell your products online! Join thousands of successful online retailers who enjoy Bigcommerce's ease-of-use and wide array of useful features.
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Your Best Social Media Marketing Tool? Your Employees

Your Best Social Media Marketing Tool? Your Employees | Real Small Business Marketing | Scoop.it
Do your employees know how to represent your company's brand on their own personal social media accounts? Here are a few tips for training your workers to be social media pros.

Via The Fish Firm II
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The 6 Types of Online Buyers

The 6 Types of Online Buyers | Real Small Business Marketing | Scoop.it
Find out what types of buyers are shopping online so you can learn to attract new business.
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20 Ways to Get More People to Pin Your Products on Pinterest – UpCity

20 Ways to Get More People to Pin Your Products on Pinterest – UpCity | Real Small Business Marketing | Scoop.it
It's time to boost your Pinterest presence! Here are our top 20 ways to get more people to pin your products on the platform.

Via Bill Cosgrove
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5 Quick Tips For Improving Customer Service

5 Quick Tips For Improving Customer Service | Real Small Business Marketing | Scoop.it

Via Daniel Watson
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Marshall Van Fleet's curator insight, March 19, 2014 8:46 AM
 

Local Community-based Small Businesses across North America, do not leverage  the true value that consistent great customer service, provides to  bottom line profitability.

 

The Big Box Stores Customers are constantly complaining about the poor customer service they receive virtually everywhere they go, this offers the independent local small business owner an advantage to capitalize on.  This is an excellent article, use the tips in your business and watch your profit margins improve...

 

Make it a great day!

 

Marshall Van Fleet

Kimberley Vico's curator insight, March 19, 2014 2:12 PM

A fine approach to your guests in business...

Marlon Saville, CAP's curator insight, August 18, 2014 12:10 PM

We ALL provide customer service.  Whether you are a mail clerk, admin, manager, or CEO your success depends on another.

 

Here are some tips you should know and if you don't - learn NOW!

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Connect or die: why Facebook needed WhatsApp

Connect or die: why Facebook needed WhatsApp | Real Small Business Marketing | Scoop.it
When Mark Zuckerberg says he wants to "connect the world’s people," it’s not some gentle, humanist statement. Zuckerberg intends to own the communications layer of the world we live in — if...
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How to write a business plan - 3 simple tips

How to write a business plan - 3 simple tips | Real Small Business Marketing | Scoop.it

So you’ve got the million pound business idea - now all you need is a plan to make the dream a reality.

 

A business plan is nothing to be scared of: it's just a way for you to get your ideas and direction straight in your head. Simply answer these simple points, split into three key areas, and prepare to make your idea a success.


Via paulgreen
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10 Social Media Resolutions for 2014

10 Social Media Resolutions for 2014 | Real Small Business Marketing | Scoop.it
“New year, new game plan” — 2014 marketing plans for the coming year revolve around increasing their social media, visual, and content marketing efforts.
Tanya Clark's insight:

I hope you haven't bailed on your resolution yet. Here are some good ones :)

 

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4 Ways to Use Pinterest for Small Business Promotion. | Social ...

4 Ways to Use Pinterest for Small Business Promotion. | Social ... | Real Small Business Marketing | Scoop.it
Social Media Management News and Advice – Marketme ... In addition to an active and engaged user base, Pinterest supports businesses using their platform for marketing purposes with a number of built-in tools.

Via The Fish Firm II
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Pallab Kakoti's curator insight, January 8, 2014 5:34 AM

For businesses, Pinterest.com will work effectively by pinning existing visual contents from web-pages, using strong visuals for blog articles, deploy interactive info-graphics & data charts, create Pinning eBook & book covers and sharing photographs of customers as visually interactive testimonials.

http://blogs4bytes.wordpress.com/2012/11/25/success-with-pinterest-com-for-businesses/


Not convinced? Here are some more stats:

Pinterest users spend more: Pinterest shoppers in the US spend an average of between $140-$180 per order, compared to Facebook and Twitter shoppers who spend on average $60-$80.In the UK, Pinterest has seen a 786% increase in the last year, growing from 901,761 visits in September 2011 to 7,985,316 in September 2012. Pinterest has very quickly shed its niche image and is now in direct competition with Facebook and Twitter.According to a study by Convertro, Pinterest represented 17.4% of social media revenue for ecommerce sites in April 2012, up from 1.2% in Q2 2011.The same survey, which interviewed 7,431 online buyers from August 9 to 17 2012, also found that significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy” and “help keep track of or collect things I like".

 

Geoffrey Colon, a group marketing manager at Microsoft quotes:

"The landing page for Pinterest is an endless visual stream of subtle product recommendations from the very people who influence your purchasing decisions. Friends and strangers with good taste,"

http://econsultancy.com/blog/63891-how-small-businesses-can-make-the-most-of-pinterest

 

Small business owners should make it a priority to spend at least an hour each day on social media, splitting their time between the various platforms.  Along with sharing new photos of the products you offer, aim to become active in the online community.  Do so with sincerity – re-pin content that is relevant to your boards, answer consumers’ questions about your products and reply with thought out comments on others’ posts.  This is a way to build more broad and rich relationships with your current customers and prospects.

http://bigideasblog.infusionsoft.com/marketing-with-pinterest-for-small-businesses/


Just take a gander at these interesting uses for Pinterest and think about how they could make any business more awesome.

1. Make boards about things customers wouldn’t think about

2. Contests
3. Add a pin it button to your website

4. Bundle your social media
5. Coupons
6. Actually use it


http://www.digitaltrends.com/social-media/how-to-use-pinterest-for-small-business/

 

Nacho Vega's curator insight, January 8, 2014 12:08 PM

Pinteresting!

dan's curator insight, January 13, 2014 11:16 AM

4 yummy ways hehe!

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4 Ways to Use Pinterest for Small Business Promotion. | Social ...

4 Ways to Use Pinterest for Small Business Promotion. | Social ... | Real Small Business Marketing | Scoop.it
Social Media Management News and Advice – Marketme ... In addition to an active and engaged user base, Pinterest supports businesses using their platform for marketing purposes with a number of built-in tools.

Via The Fish Firm II
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Pallab Kakoti's curator insight, January 8, 2014 5:34 AM

For businesses, Pinterest.com will work effectively by pinning existing visual contents from web-pages, using strong visuals for blog articles, deploy interactive info-graphics & data charts, create Pinning eBook & book covers and sharing photographs of customers as visually interactive testimonials.

http://blogs4bytes.wordpress.com/2012/11/25/success-with-pinterest-com-for-businesses/


Not convinced? Here are some more stats:

Pinterest users spend more: Pinterest shoppers in the US spend an average of between $140-$180 per order, compared to Facebook and Twitter shoppers who spend on average $60-$80.In the UK, Pinterest has seen a 786% increase in the last year, growing from 901,761 visits in September 2011 to 7,985,316 in September 2012. Pinterest has very quickly shed its niche image and is now in direct competition with Facebook and Twitter.According to a study by Convertro, Pinterest represented 17.4% of social media revenue for ecommerce sites in April 2012, up from 1.2% in Q2 2011.The same survey, which interviewed 7,431 online buyers from August 9 to 17 2012, also found that significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy” and “help keep track of or collect things I like".

 

Geoffrey Colon, a group marketing manager at Microsoft quotes:

"The landing page for Pinterest is an endless visual stream of subtle product recommendations from the very people who influence your purchasing decisions. Friends and strangers with good taste,"

http://econsultancy.com/blog/63891-how-small-businesses-can-make-the-most-of-pinterest

 

Small business owners should make it a priority to spend at least an hour each day on social media, splitting their time between the various platforms.  Along with sharing new photos of the products you offer, aim to become active in the online community.  Do so with sincerity – re-pin content that is relevant to your boards, answer consumers’ questions about your products and reply with thought out comments on others’ posts.  This is a way to build more broad and rich relationships with your current customers and prospects.

http://bigideasblog.infusionsoft.com/marketing-with-pinterest-for-small-businesses/


Just take a gander at these interesting uses for Pinterest and think about how they could make any business more awesome.

1. Make boards about things customers wouldn’t think about

2. Contests
3. Add a pin it button to your website

4. Bundle your social media
5. Coupons
6. Actually use it


http://www.digitaltrends.com/social-media/how-to-use-pinterest-for-small-business/

 

Nacho Vega's curator insight, January 8, 2014 12:08 PM

Pinteresting!

dan's curator insight, January 13, 2014 11:16 AM

4 yummy ways hehe!

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Local Businesses: When It Comes To Tech, Embrace Everything

Local Businesses: When It Comes To Tech, Embrace Everything | Real Small Business Marketing | Scoop.it
Dolphin Graphics is using everything from QR codes to Dropbox to adapt to the times. (Small businesses can't afford not to embrace tech.
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20 Ideas for Content That People Love To Share ...

20 Ideas for Content That People Love To Share ... | Real Small Business Marketing | Scoop.it
Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.
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5 Simple Tips To Increase Engagement with Social Media - Jeffbullas's Blog

5 Simple Tips To Increase Engagement with Social Media - Jeffbullas's Blog | Real Small Business Marketing | Scoop.it
You don’t need to be a big brand or have a large budget to succeed on social media. Here are five simple tips to increase engagement with social media.
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Is B2B Marketing Boring?

Is B2B Marketing Boring? | Real Small Business Marketing | Scoop.it
In my opinion, B2B marketing is only as ‘boring’ as the marketing team behind it and the organisations’ desire to truly differentiate. We live in a world where we need to innovate to stand out ...

Via Jennifer Palmer Farrington
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Jennifer Palmer Farrington's curator insight, March 18, 2014 12:02 PM

Boring? Never! And this comes from someone who does marketing for accountants.  Find a story and build upon it.  Some great examples linked in this article.

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Fun Ways Brands Are Betting on March Madness

Fun Ways Brands Are Betting on March Madness | Real Small Business Marketing | Scoop.it
It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
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10 Useful Web Tools for Creating Online Quizzes and Polls ~ Educational Technology and Mobile Learning

10 Useful Web Tools for Creating Online Quizzes and Polls ~ Educational Technology and Mobile Learning | Real Small Business Marketing | Scoop.it

Via KiwiBelma
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gustavo salazar's curator insight, February 19, 2014 1:19 PM

Muy buen app

Amy Weisz's curator insight, February 19, 2014 6:11 PM

Put those student iPads to use and get some instant feedback with some of these great tools. 

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New Social Media Research That Could Change Your Strategy |

New Social Media Research That Could Change Your Strategy | | Real Small Business Marketing | Scoop.it
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy.
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ADS - How Much Should You Spend on Facebook Ads?

ADS - How Much Should You Spend on Facebook Ads? | Real Small Business Marketing | Scoop.it
Trying to figure out how much to spend on Facebook ads? This provides recommended costs based on getting likes, engagement, conversions and more.
Tanya Clark's insight:

I think this is a great article. Nice job figuring the statistics. It really helps small business owner know what to expect and to identify what might be important in comparison to their goals.

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How to Run a Business from Your Mobile Phone

How to Run a Business from Your Mobile Phone | Real Small Business Marketing | Scoop.it

Via Daniel Watson
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Lori Wilk's curator insight, January 11, 2014 9:53 AM

Business becomes even more compact when you just have to take your phone with you. If the trends continue, about a year from now they'll be about 10 billion mobile devices being used in the marketplace and only around 9 billion people on the planet . The message becomes: If you don't know how to run your business from a mobile device, it's time you started learning because your competitors are.

Marcellus Maxximus's curator insight, January 13, 2014 2:11 AM

I read this because I wanna see and hear about all the different types of ways to run your own business, even if it is from a mobile devise.

Angie Mc's curator insight, January 13, 2014 3:24 PM

Some of my favorite apps listed, including focus booster, hootsuite, facetime, and feedly, plus so many more to consider. 

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4 Tips for Better Email Marketing Subject Lines

4 Tips for Better Email Marketing Subject Lines | Real Small Business Marketing | Scoop.it

Via Daniel Watson
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Brett.Ashley.Crawford's curator insight, January 8, 2014 11:28 AM

A/B testing is essential for reaching higher results.

Becky Mowat's curator insight, January 8, 2014 3:30 PM

A short, practical, easy- to- use guide for small business owners to market their products via email.

Marcellus Maxximus's curator insight, January 13, 2014 2:19 AM

I read this and thought that this was very helpful to business's that market using email, because that email you send could be the first impression on the customer you send it too, so the subject line is key because its the first part of the email they will see. So you have to make it a good one that will keep the customers reading.

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The Six Biggest Trends In Social That Will Blow Your Mind

The Six Biggest Trends In Social That Will Blow Your Mind | Real Small Business Marketing | Scoop.it

Via BSN, TechinBiz
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malek's curator insight, January 7, 2014 10:46 AM

     The mushrooming of social media and Business Intelligence once more confirms the 2009 University of Illinois research about feelings and behavior. One more proof of the power of predictive analysis

Gain Website's curator insight, January 7, 2014 11:11 PM

www.GainWebsite.com says: Definitely true. Social networking sites are becoming more and more popular these days. It offers businesses to communicate with their clients socially. Not only that with the trends of today some of the business owners may be able to have such inception or will on how to reach out with wants of their old and upcoming clients. 

AR_HRCom's curator insight, January 8, 2014 1:26 PM

Streamlining, Consolidation, Matrixing of data: great for businesses, frightening to the customer...

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UPDATES - 36 (More) Clever Facebook Status Ideas You Can Start Using TODAY!

UPDATES - 36 (More) Clever Facebook Status Ideas You Can Start Using TODAY! | Real Small Business Marketing | Scoop.it
Having trouble coming up with clever Facebook status ideas? I have good news, here are 36 status ideas that you can start using today.
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malek's curator insight, December 27, 2013 8:14 AM

A prudent message to marketeers

"We go to Facebook for communication and entertainment, not for your business."

Roger L. Gill's curator insight, December 27, 2013 1:44 PM

Facebook Marketing--Can be the best source for new clients.

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Top 10 Social Media Marketing Mishaps of 2013 [INFOGRAPHIC]

Top 10 Social Media Marketing Mishaps of 2013 [INFOGRAPHIC] | Real Small Business Marketing | Scoop.it
2013 had its fair share of companies that created a stir in the social media world.
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7 Tips for Building a Social Media Audience

7 Tips for Building a Social Media Audience | Real Small Business Marketing | Scoop.it
Entrepreneurs and marketers with successful social media strategies weigh in on some best practices for building an audience on social.
Tanya Clark's insight:

Having a presence on social media is vital for small businesses today.  What should you do if you don't have time to manage your networks effectively? 

Consider working with a small firm that will give your business priority, work with you to build and implement an affordable plan that will meet your business objectives and engage your target audience.

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